Bo Meng and Kyuhwan Choi
This paper aims to examine theme restaurant customers’ decision-making process in light of the theory of planned behavior (TPB) model.
Abstract
Purpose
This paper aims to examine theme restaurant customers’ decision-making process in light of the theory of planned behavior (TPB) model.
Design/methodology/approach
This investigation is conducted by an on-site survey with 357 theme restaurant customers who have a dining experience in China. The current study used Anderson and Gerbing’s (1998) two-step method.
Findings
Study results indicate the extended TPB model surpasses the TPB in predicting customers’ behavioral intention. Findings not only identified attitude and involvement as useful mediators in the model but also provided evidence of possible relationships in the proposed model.
Research limitations/implications
The relationships in the extended TPB offer practical solutions for theme restaurant managers and ways to increase the customers’ intention to revisit their establishments.
Originality/value
With servicescape as an external factor and perceived authenticity and involvement as psychological factors incorporated into the TPB, the proposed framework supported the analysis of those underlying factors in the context of theme restaurants toward clarifying the formation of customer’s intention to revisit those restaurants.
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Bo Meng and Kyuhwan Choi
This study aims to investigate the tourists’ intentions to use LBS within a tourism sector by integrating the elaboration likelihood model (ELM) into the framework of the theory…
Abstract
Purpose
This study aims to investigate the tourists’ intentions to use LBS within a tourism sector by integrating the elaboration likelihood model (ELM) into the framework of the theory of planned behavior (TPB).
Design/methodology/approach
This study is conducted by an online survey and a snowball sampling method with 353 respondents. The present study used a two-step method suggested by Anderson and Gerbing’s (1988).
Findings
Study results from structural equation modeling (SEM) revealed that the new model has a better predictive ability. Additionally, study results from SEM demonstrated the causal relationships in the proposed model and identified a mediating role of attitude. Further, the moderating effects of involvement across the different relationships in ELM were also verified.
Originality/value
This study is the first to explain individuals’ decision-making process by using the TPB framework with the integration of meaningful constructs rooted in ELM. Therefore, the study results help the tourist application developers to use better marketing and service strategies through effective management of tourists’ central routes, peripheral routes, normatives and non-volitional processes of tourism LBS decision-making.
Details
Keywords
Bo Meng and Kyuhwan Choi
Rooted in conservation of resources (COR) theory (frequently applied to conflict and stress). The purpose of this study is to classify customer stressors into dysfunctional…
Abstract
Purpose
Rooted in conservation of resources (COR) theory (frequently applied to conflict and stress). The purpose of this study is to classify customer stressors into dysfunctional attitude and behavior and proposes strategies, such as parent and colleague attachment, as a resource pool to prevent employees’ sabotage behavior.
Design/methodology/approach
A two-step method was adopted by the suggestion from Anderson and Gerbing (1998) with an on-site survey carried out within ten upscale hotels.
Findings
Study results indicated that dysfunctional customers significantly influence service sabotage through job burnout and depression. In addition, attachment was demonstrated as an effective strategy by examining its moderating effects.
Research limitations/implications
Theoretically, the mechanism of sabotage formation was clarified as external customers’ factors (i.e. dysfunctional attitude and behavior) as well as internal psychological factors (i.e. negative states such as burnout and depression). Practically, the attachment (i.e. colleagues and parents) was identified as an effective moderator for preventing sabotage, although only in the early stage (i.e. depression stage).
Originality/value
For the first time, the current study attempts to explain the sabotage formation process by using COR with the integration of intervention.