Marcel M. Zondag and Kyle E. Brink
The purpose of this paper is to examine the career information sources used by university students and identify whether the use of the various sources differs across three…
Abstract
Purpose
The purpose of this paper is to examine the career information sources used by university students and identify whether the use of the various sources differs across three generational cohorts.
Design/methodology/approach
A survey was administered to 322 students majoring in food marketing and related fields at 12 US universities. The results were compared to prior survey results from 1995 to 2004.
Findings
Students continue to use many of the same sources for career information, but use them more frequently. College professors/courses were the most fruitful sources, followed closely by career fair/company visit, job/internship, and family/relatives. Although career centers and counselors were used less frequently, their use is growing. Written materials are used the least, and their use is declining.
Research limitations/implications
The sample is limited to the food and consumer packaged goods (“food/CPG”) industry. It is also limited to US college students.
Practical implications
If organizations and recruiters want to reach and attract millennial students, establishing and fostering relationships with university personnel, especially faculty, is critical. Investing in course activities (e.g. guest lectures, case studies) and industry experiences (e.g. jobs and internships) is also important.
Originality/value
This is the first study to examine the use of career information sources across generational cohorts specifically in the context of the food/CPG industry. The results are bolstered by robust samples and the time-lag design.
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There is a dissonance between the purposes and services of the justice system compared to the needs of suicidal people or those with mental health problems. Correctional…
Abstract
There is a dissonance between the purposes and services of the justice system compared to the needs of suicidal people or those with mental health problems. Correctional authorities are faced with sometimes difficult responsibilities when they have to incarcerate those who fall through the gaps in the social safety net. Correctional Service Canada’s (CSC) mandate is to carry out the sentences of two or more years imposed by the Court; consequently that federal authority may have more time and means than its provincial counterparts receive for inmates on remand or serving shorter sentences. CSC developed strategies for inmates with mental health problems and, specifically, an exhaustive suicide prevention program. The implementation of all the components of the mental health strategy is not completed but it is based on good planning. With respect to suicide prevention activities, these are mainly based on screening the most vulnerable inmates at the time of intake, but they cover a larger spectrum.
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K.D.C. Vernon and Valerie Lang
In this paper we are concerned with two related topics—management literature and The London Classification of Business Studies. To understand the purposes and structure of the…
Abstract
In this paper we are concerned with two related topics—management literature and The London Classification of Business Studies. To understand the purposes and structure of the Classification it is essential first to consider the scope and content of management literature. But management literature would not exist, certainly in its present form, without the business schools, and so it is appropriate to begin by attempting a very brief answer to the question—what is management education? This fine new building in which we are meeting, with its lecture theatres, seminar rooms, computing facilities, its important library, its excellent residential accommodation, helps to provide a visual answer. But it is necessary to consider a broader perspective.
Dawne Moon and Theresa W. Tobin
Scholars who study humility tend to think of it in highly individualized terms, such as an absence of vanity or an accurate self-assessment. Individuating definitions can lead to…
Abstract
Scholars who study humility tend to think of it in highly individualized terms, such as an absence of vanity or an accurate self-assessment. Individuating definitions can lead to such jarring concepts as the “humble white supremacist” (Roberts & Wood, 2007). Qualitative sociological research in the (predominantly North American) evangelical movement to accept and affirm lesbian, gay, bisexual, trans, queer, and intersex (LGBTQI) identities, same-sex marriage, and sex/gender transition reveals that humility is not simply the awareness that “I could be wrong.” That awareness is rooted in what we have found to be humility’s defining element, concern to foster relationship. These findings prompt us to define humility as a fundamentally social disposition, as concern to protect the kinds of intimate connection with others that can transform the self. Recognizing the social nature of humility reveals why humility is incompatible with injustice.
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Eric T. Anderson and Vasilia Kilibarda
It is February 2011 and Brian France, CEO of NASCAR (the National Association for Stock Car Auto Racing), is facing a crisis. In the last five years, attendance at weekend NASCAR…
Abstract
It is February 2011 and Brian France, CEO of NASCAR (the National Association for Stock Car Auto Racing), is facing a crisis. In the last five years, attendance at weekend NASCAR races has fallen 22 percent and television viewership has declined 30 percent. Key marketing sponsors have recently left the sport. At the same time, the U.S. economy was only beginning to recover from an economic recession that had an adverse impact on the sport of auto racing as a whole. Some leaders within NASCAR counseled Brian that these trends in attendance, viewership, and sponsorship stemmed from the recession and that NASCAR should continue with business as usual. But Brian sensed that the industry needed fundamental change and that he, as CEO of NASCAR, was the one that must lead this change.
With Brian at the helm, NASCAR embarked on an unprecedented amount of qualitative and quantitative research to assess the strengths and weaknesses of the entire industry. At the center of this research was the NASCAR consumer. Highly engaged, enthusiastic consumers were at the heart of an industry business model that had been successful for decades. But in 2011, marketing within all of NASCAR needed to transform, as it was clear that consumers were disengaging with the sport.
As the consumer research results unfold, Brian and leaders within NASCAR must make tough choices and set priorities. The case focuses on four key areas in which decisions need to be made by NASCAR leadership: digital marketing and social media, targeting the next-generation NASCAR consumer, enhancing the star power of NASCAR drivers, and enhancing the consumer experience at NASCAR events. Focus group videos offer students a customer-centric deep-dive into these challenges.
At its heart, this is a case about great leadership and transforming marketing throughout an entire industry. A wrap-up video from CEO Brian France summarizes how NASCAR executives tackled the difficult questions posed in the case.
Understand how deep consumer engagement is at the heart of a successful marketing ecosystem
Analyze focus group videos to understand the needs of today's consumer
Prioritize the market segments that should be cultivated as the next-generation consumer
Understand how differing incentives within an industry are at the heart of many marketing problems
Analyze a complex set of problems and set and manage priorities
Understand the importance of leadership in a time of crisis
Understand how deep consumer engagement is at the heart of a successful marketing ecosystem
Analyze focus group videos to understand the needs of today's consumer
Prioritize the market segments that should be cultivated as the next-generation consumer
Understand how differing incentives within an industry are at the heart of many marketing problems
Analyze a complex set of problems and set and manage priorities
Understand the importance of leadership in a time of crisis
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THESE are grave days, and perhaps especially grave for those who are workers in books, in art and in the things of the mind and spirit. They are days which may make, or may mar…
Abstract
THESE are grave days, and perhaps especially grave for those who are workers in books, in art and in the things of the mind and spirit. They are days which may make, or may mar, much that such people as the readers of THE LIBRARY WORLD have striven for through a century or more. In war the material things, money, food, clothes, cease to be ordinary problems; they become urgent; and all the graces of life, even education itself, are endangered. We have yet to experience the full impact, let alone the reactions, of the drastic war taxation recently imposed. Necessary it is, no doubt, but that will not lessen its effects.
Alice M. Tybout and Kyle Ragsdale
ThoughtWorks, a medium-size IT systems integrator, was growing quickly but identified "lack of clear positioning around which to build a brand" as the biggest impediment to…
Abstract
ThoughtWorks, a medium-size IT systems integrator, was growing quickly but identified "lack of clear positioning around which to build a brand" as the biggest impediment to continued growth. The company had identified features that it believed differentiated it from its competitors and was considering alternative segments to target. Asks readers to choose a target and develop a positioning statement for that target as well as identify the assumptions underlying the recommended positioning strategy and suggest how market research could help establish the validity of those assumptions.
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