Search results
1 – 2 of 2John Agyekum Addae, Kwabena Gyasi Boakye, George Oppong Appiagyei Ampong, Hod Anyigba, Mohammed Majeed, Aidatu Abubakari and Kwame Simpe Ofori
The study's goal is to assess the influence of multichannel integration quality on perceived value, service convenience and service experience in a multichannel banking context…
Abstract
Purpose
The study's goal is to assess the influence of multichannel integration quality on perceived value, service convenience and service experience in a multichannel banking context. Furthermore, the study investigated the impact of perceived value, service convenience and service experience on positive electronic word of mouth (e-WoM).
Design/methodology/approach
Data were collected from 527 respondents using online surveys distributed on various social media platforms in Ghana. The data were analysed using the partial least squares approach to structural equation modelling.
Findings
The results showed that multichannel integration quality influences consumers' perceptions of value and service experience favourably. It also showed that the two factors influencing service convenience were service experience and perceived value. Further, the research revealed a significant relationship between positive electronic word of mouth and perceived value, service convenience and service experience.
Practical implications
The study adds to the existing body of knowledge on multichannel integration by empirically testing the relationship between multichannel integration quality and consumer response in the context of multichannel banking.
Originality/value
The study is one of a few that provide important insights into the growing body of literature on multichannel integration quality from the consumers' perspective. The study further develops a model that explicates the relationship between multichannel integration quality, perceived value, service convenience and e-WoM.
Details
Keywords
John Tumaku, Jianxin Ren, Kwabena Gyasi Boakye, Kwame Simpe Ofori and Aidatu Abubakari
Over the past decade, research into sharing economy platforms has gained prominence. The purpose of this study is to investigate the role of perceived value (both hedonic and…
Abstract
Purpose
Over the past decade, research into sharing economy platforms has gained prominence. The purpose of this study is to investigate the role of perceived value (both hedonic and utilitarian) in attracting consumer engagement in the sharing economy, as well as its link with trust.
Design/methodology/approach
This study used a survey method to empirically tested the proposed model using the partial least squares approach to structural equation modeling on data from 320 DiDi app users.
Findings
The study's findings revealed that both hedonic and utilitarian value had a significant effect on satisfaction and trust in the platform. Although the results showed no effect of hedonic and utilitarian values on trust in driver, the authors found trust in driver and platform, and satisfaction had significant influences on users’ continued intention to use the Taxi-hailing app. Interestingly, this study suggests that trust in the platform is transferred to trust in the driver.
Originality/value
The results from the Necessary Condition Analysis shows that satisfaction and utilitarian value are necessary conditions of continuance intention.
Details