Kuo‐Fang Peng, Yi‐Wen Fan and Tong‐An Hsu
This study chooses the content perception perspective to develop a theoretical model portraying the psychological activities of Web surfers exposed to content Web sites. After…
Abstract
This study chooses the content perception perspective to develop a theoretical model portraying the psychological activities of Web surfers exposed to content Web sites. After collecting 549 empirical observations in a controlled lab environment, tests the theoretical relationships by using the structural equation modelling (SEM) technique. The results strongly indicate that effective content perceptual dimensions can help content Web surfers to develop positive attitudes toward content sites, which in turn induce favorable behavioral outcomes such as frequent site usage and loyalty. Such a proposed theoretical model not only has the potential to enrich the theoretical underpinning of Internet studies but also presents a practical framework to guide content strategy formulations for the online content industry. Detailed implications for both managerial research and practice are discussed.
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Kuo-Fang Peng, Yan Chen and Kuang-Wei Wen
The purpose of this paper is to examine influential factors on branded app adoption from the perspectives of brand relationship and consumption values. Thus a research model…
Abstract
Purpose
The purpose of this paper is to examine influential factors on branded app adoption from the perspectives of brand relationship and consumption values. Thus a research model integrating consumer-brand relationship literature and the theory of consumption values is developed.
Design/methodology/approach
Using the survey approach, 245 participants were recruited from several app market forums and app fan communities. The banking apps issued by three large banks in Taiwan were used in the research.
Findings
The findings support the research model and confirm that brand relationship in terms of brand attachment and brand identification, and perceived overall consumption values are influencing factors in branded app adoption.
Research limitations/implications
The research advances the understanding of the effect of brand relationship on branded app use behavior and the functional and non-functional value components pertaining to branded apps.
Originality/value
Little research has investigated if brand-consumer relationship and consumption values can sustain and continually impact consumers’ choice in mobile apps.
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Kuang‐Wei Wen and Kuo‐Fang Peng
Accurate market segmentation has been the basis for successful customization of products and services. To date, however, the marketing management literature has focused mainly on…
Abstract
Accurate market segmentation has been the basis for successful customization of products and services. To date, however, the marketing management literature has focused mainly on the exploration of segmentation variables, but lagged behind in the development of practical means for segmentation mechanisms using contemporary information technology. Motivated by this shortcoming, the current study attempts to devise an effective method that allows for systematic collection and analysis of online customers’ click stream data to facilitate market segmentation. Cohen’s CAD theory was employed in conjunction with artificial neural network models to provide the analytical foundation of this research. To test the effectiveness of the proposed method, a sizable online field experiment utilizing a disguised 7‐ELEVEN Website was conducted, and 912 useful click streams collected. The results from the subsequent data analysis supported the feasibility of the current work, but also identified the needs for further study.
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Shehnaz Tehseen, Kim Yoke Ong, Syed Monirul Hossain and Elizabeth Andrews
This chapter provides an in-depth examination of the role that sustainable tourism plays in fostering a more environmentally and economically sustainable global economy. It delves…
Abstract
This chapter provides an in-depth examination of the role that sustainable tourism plays in fostering a more environmentally and economically sustainable global economy. It delves into the advantages, disadvantages, and potential of sustainable tourism, emphasizing environmental conservation, societal inclusion, and economic progress. The shift towards sustainable tourism underscores the importance of minimizing negative impacts while maximizing positive outcomes for the environment, local communities, and cultural heritage. It underscores the necessity of balancing economic development, environmental preservation, and social well-being. Sustainable tourism encourages environmentally friendly practices, promotes renewable energy, and supports local businesses, thereby driving both environmental protection and economic growth. Challenges and opportunities are identified, necessitating innovative solutions for a sustainable tourism model. Effective policies and collaboration among stakeholders can address issues like excessive tourism impacts and ensure equitable distribution of benefits to local populations. Technology and community involvement play crucial roles in fostering sustainability and responsible travel. The chapter emphasizes energy efficiency, waste management, and transportation enhancements, while recognizing digital platforms’ role in promoting informed travel decisions. Future trends focus on climate adaptation, responsible tourism, and circular economies. Thus, a triple bottom-line approach integrating economic, social, and environmental considerations, alongside resource management, technology, community engagement, and cultural preservation, emerges as essential for advancing sustainable tourism practices.