Search results

This study aims to establish a comprehensive model integrating variables from the updated unified theory of acceptance and use of technology (UTAUT), expectation-confirmation model (ECM) and trust to determine what factors influence consumers’ decision to continue using food delivery apps (FDA) after the COVID-19 outbreak in Taiwan.

Data was collected from 350 respondents living in Taiwan via Line using a Google Forms link. A total of 333 valid responses were analyzed after 17 invalid questionnaires were eliminated. To test the suggested study paradigm, partial least squares-structural equation modeling was used as the data analysis approach.

The results indicate FDA users’ continuance intention (CI) is directly significantly affected by performance expectancy, satisfaction and habit. All the constructs of the updated UTAUT theory, confirmation and trust significantly influence the satisfaction of FDA, and users’ satisfaction significantly positively impacts users’ CI.

Although consumers’ intentions toward FDA have previously been the topic of research, there is a paucity of literature that discusses the connections between the variables that influence FDA users’ CI after the COVID-19 pandemic in Taiwan. By focusing on the relationships between the multiple antecedents of FDA users’ CI, this study contributes to reducing the existing literature gap. Explanation surrounding the elements influencing FDA users’ CI is provided by examining several aspects of FDA usage, including technological and psychological postadoption issues.

本研究试图建立一个综合模型, 整合了来自统一接受和使用科技理论（UTAUT）、期望-确认模型（ECM）和信任等变量, 以确定影响消费者在COVID-19疫情爆发后继续使用食品外卖应用(FDA)的因素。

本研究针对台湾的居民通过Line平台使用Google Forms链接收集了350份问卷数据, 经过筛选后得到333份有效回复。为了验证所提出的研究范式, 本研究采用了PLS-SEM作为数据分析方法。

结果表明, FDA用户的继续使用意图受到性能预期、满意度和习惯的直接显著影响。UTAUT理论、期望确认和信任显著影响FDA用户的满意度, 而用户的满意度对用户的继续使用意图产生积极影响。

尽管消费者对FDA的意向不是新的研究的主题, 但在讨论COVID-19疫情后影响FDA用户继续使用意图的变量之间的关系方面, 文献中存在不足。通过探索FDA用户继续使用意图的多个前因关系, 本研究有助于弥补现有文献的空白。通过考察FDA使用的技术和心理因素等多个方面, 本研究提供了解释影响FDA用户继续使用意图的论述。

COVID-19 halted global tourism, prompting stakeholders to use virtual reality (VR) tourism to maintain interest. Due to technological advancements and wider internet access globally, VR tourism has become increasingly popular. Guided by the attention-interest-desire-action (AIDA) model and the technology acceptance model (TAM) frameworks, and with the inclusion of personal innovativeness, this study aims to clarify consumer intentions toward engaging with VR tourism by investigating factors such as personal innovativeness, interest, perceived usefulness (PU), perceived ease of use (PEOU), attitude and desire.

Data was gathered from 252 participants using a cross-sectional approach, with partial least squares structural equation modeling used to assess the research model.

The findings indicate consumers' personal innovativeness strongly influences VR tourism intention, mediated by PU, attitude and desire. VR tourism intention is also significantly impacted by interest in VR tourism and is mediated by PU and PEOU, attitude and desire. PEOU and PU are significantly linked to interest and determine attitude. Attitude, both directly and indirectly, significantly influences VR tourism intention through users' desire, which mediates the relationship. Through multiple group analysis, the path from desire to intention is found to be moderated by age, education and marital status.

Theoretically, this study pioneers a framework that merges AIDA, TAM and personal innovativeness to advance the understanding of VR tourism adoption dynamics and enrich tourism research. Managerially, it provides valuable guidance on targeting communications and technology toward increasing VR tourism engagement and presents a roadmap for industry practitioners.

This research addresses the identified gaps in extant literature by combining TAM and AIDA with personal innovativeness to investigate the process of consumers' VR tourism intention, triggered by consumers' personal innovativeness and interest in VR tourism. The study highlights significant managerial insights for both tourism industry practitioners and academic researchers, which can assist with decision-making to promote VR tourism development.

COVID-19 使全球旅游业停滞不前, 促使利益相关者使用虚拟现实 (VR) 旅游来保持兴趣。由于技术进步和全球互联网接入的增长, VR 旅游变得越来越受欢迎。基于注意-兴趣-渴望-行动模型 (AIDA) 和技术接受模型 (TAM) 框架, 并纳入个人创新性, 本研究旨在通过调查个人创新性、兴趣、感知有用性、感知易用性、态度和渴望等因素, 澄清消费者对参与 VR 旅游的意图。

使用横截面方法收集了252名参与者的数据, 并使用偏最小二乘结构方程建模来评估研究模型。

研究结果表明, 消费者的个人创新性通过感知有用性、态度和渴望显著影响 VR 旅游意图。VR 旅游意图也受到对 VR 旅游兴趣的显著影响, 并通过感知有用性、感知易用性、态度和渴望进行调节。感知易用性和感知有用性显著与兴趣相关, 并决定态度。态度通过用户的渴望直接和间接地显著影响 VR 旅游意图, 这些渴望调节了这种关系。通过多群组分析, 发现年龄、教育和婚姻状况对渴望与意图之间的路径具有调节作用。

本研究通过结合 TAM 和 AIDA 与个人创新性来研究消费者的 VR 旅游意图过程, 填补了现有文献中的空白。本研究强调了对旅游业从业者和学术研究人员的重大管理见解, 这些见解可以帮助决策者推动 VR 旅游的发展。

从理论上讲, 本研究开创了一个结合 AIDA、TAM 和个人创新性的框架, 以提升对 VR 旅游采用动态的理解, 并丰富旅游研究。从管理角度来看, 它提供了有价值的指南, 帮助定位通信和技术, 以增加 VR 旅游参与度, 并为行业从业者提供了发展路线图。

El COVID-19 detuvo el turismo global, lo que indujo a las partes implicadas a utilizar el turismo de realidad virtual para mantener el nivel de interés. Debido a los avances tecnológicos y al acceso más amplio a Internet a nivel mundial, el turismo de realidad virtual se ha vuelto cada vez más común. Basándose en el modelo de Atención-Interés-Deseo-Acción (AIDA) y en el modelo de aceptación tecnológica (TAM), y con la inclusión de la innovación personal, este estudio tiene como objetivo comprender las intenciones de los consumidores hacia el compromiso con el turismo de realidad virtual investigando factores como la innovación personal, el interés, la utilidad percibida, la facilidad de uso percibida, la actitud y el deseo.

Se recopilaron datos de 252 participantes utilizando un enfoque transversal, y se utilizó la modelización de ecuaciones estructurales de mínimos cuadrados parciales para evaluar el modelo de investigación.

Los resultados indican que la innovación personal de los consumidores influye fuertemente en la intención de turismo de realidad virtual mediada por la utilidad percibida, la actitud y el deseo. La intención de turismo de realidad virtual también se ve significativamente afectada por el interés en el turismo de realidad virtual y está mediada por la utilidad percibida y la facilidad de uso percibida, la actitud y el deseo. La facilidad de uso percibida y la utilidad percibida están significativamente relacionadas con el interés y determinan la actitud. La actitud influye tanto directa como indirectamente de manera significativa en la intención de turismo de realidad virtual a través del deseo de los usuarios, que media en la relación. A través del análisis de múltiples grupos, se encontró que la edad, la educación y el estado civil moderan la relación entre el deseo y la intención.

Desde el punto de vista teórico, este estudio es pionero en la creación de un marco que aúna AIDA, TAM e innovación personal para avanzar en la comprensión de la dinámica de adopción del turismo de realidad virtual y enriquecer la investigación turística. Desde el punto de vista de la gestión, ofrece una valiosa orientación sobre cómo orientar las comunicaciones y la tecnología para aumentar la participación del turismo de realidad virtual y presenta una hoja de ruta para los profesionales del sector.

Esta investigación aborda las lagunas identificadas en la literatura existente mediante la integración de TAM y AIDA con la innovación personal para analizar el proceso de la intención de los consumidores de turismo de realidad virtual, provocada por la innovación personal de los consumidores y el interés en el turismo de realidad virtual. El estudio pone de relieve importantes perspectivas de gestión tanto para los profesionales del sector turístico como para los investigadores académicos, que pueden ayudar en la toma de decisiones para promover el desarrollo del turismo de realidad virtual.

The purpose of this paper is to study the influence of financial flexibility (FF) on enterprise performance (EP) within Taiwan’s hospitality industry during the COVID-19 shock and explore whether EP varies with hospitality industry characteristics.

Secondary data of 39 Taiwan Stock Exchange-listed hospitality firms were collected from the Taiwan Economic Journal databases. Quantile regression analysis was applied to examine the FF-EP relationship

The results evidence that there is a U-shaped (convex) FF-EP relationship for hospitality firms in the 10th, 25th and 50th Tobin’s Q quantiles and in asset-heavy firms. For asset-light firms, FF has an inverted U-shaped (concave) effect on EP in the 90th Tobin’s Q quantile

The empirical results highlight the need for Taiwan’s hospitality industry as a whole to take rolling adjustment and optimization of FF and concentrate on liquidity risk management after the COVID-19 pandemic and for long-term sustainability.

To the best of the authors’ knowledge, this study is one of the first to examine the nonlinear FF-EP relationship in the hospitality industry of Taiwan, particularly amid the COVID-19 shock. Moreover, this study extends current literature by revealing the hospitality industry’s FF-EP relationship and highlights the importance of the pandemic crisis context.

The aim of this research is to investigate the influence of low molecular weight chitosan (LWCS) on the dyeability of cotton fabrics. Various concentrations of hydrogen peroxide were used to degrade chitosan to LWCS, which was used to pretreat cotton fabrics under different conditions in order to determine its influence on subsequent acid dyeing of the fabrics. The results showed that the molecular weight of LWCS decreased with increasing concentration of hydrogen peroxide. Additionally, LWCS pretreatment of cotton fabric is beneficial for acid dyeing. The K/S values for fabric dyeing increased with a decrease in LWCS molecular weight and the concomitant increase in concentration; a concentration of 4% LWCS yielded the best result. The anti-bacterial properties of fabrics pretreated with LWCS were better than those pretreated with chitosan. The dye and anti-bacterial fastness after 20 washes were best for fabrics pretreated with LWCS.

We modified a basic dye, which carries a positive charge, by inducing an exchange with clay, and then analysed the results by using Fourier transform infrared (FT-IR) and ultraviolet-visible (UV-Vis) spectroscopy, X-ray diffraction (XRD) and thermogravimetric analysis (TGA). The intercalation of basic dye into clay modifies the thermal properties of the dye, and the dyes become more stable as more clay is added. The colour of the modified dyes does not change with the addition of more clay, although its absorption decreases, thereby conferring improved sunlight colour fastness on the modified dyes.

Social participation and user-generated contents have engendered an era when “any receiver can be a provider.” Although studies have emphasized on increasing the number of subscribers conducive to platform success, the issue regarding why viewers drop their registered YouTuber channels has been less addressed. This article aims to present and empirically test a causal model to account for the pattern of discontinuous intention of attention to YouTuber channels.

Inspired by the expectation–disconfirmation theory, the study proposes and examines a research model by using an empirical quantitative approach. The proposed model considers channel and YouTuber facets, as well as potential moderation effects of viewing seniority.

Analysis of a sample of 406 questionnaires revealed that ads interference is not a significant reason for discontinuation of viewing a channel, in contrast to insufficient playfulness and inconsistency. Regarding YouTubers’ features, both interaction inadequacy and negative self-disclosure are significant determinants of perceived dissatisfaction and discontinuation of viewing. The effects of determinants of discontinuity depend on viewers' seniorities, except for negative self-disclosure.

While existing studies have focused mainly on revealing the determinants associated with the behavioral intention of viewing YouTuber channels to increase self-media performance, this research contributes insights into the literature investigating why existing viewers stop following a certain YouTuber channel. From a psychological perspective, this study demonstrates the value of modeling discontinuous behaviors toward YouTuber channels in the domain of social marketing.

This paper aims to examine the role of the creation task–technology fit (CTTF) in the knowledge creation performance (KCP). The creation task features represented by goal-driven, goal-free and goal-frame modes (GDM, GFM and GRM) and information and communication technology (ICT) supportive features are considered. The moderation effect of cognitive style represented by analytical and intuitive styles is explored. Contributions and implications are addressed.

The literature review on creation task, ICT, cognitive behavior and fit theory, and the research gap with respect to the antecedents of KCP are presented. The research arguments are then hypothesized and the research model developed to describe that the proposed role is examined empirically.

Research findings are obtained on the basis of the data analysis of 258 valid subjects from research institutes as well as manufacturing and service industries. The effect of CTTF on creation outcomes is significantly confirmed. The ICT supportive functions are unlikely significantly related to CTTF for the analysis-styled group, but the intuition-styled group shows a likely significance because of the different means of dealing with information and knowledge processing. The analysis-styled group disagrees with the significant link of the GDM with CTTF, whereas the intuition-styled group presents the significant effects of GDM, GFM and GRM on CTTF.

The unique features of knowledge creation differentiate it from other tasks. With respect to whether the knowledge creation task presented by goal is defined or not, and how ICT better suits the creation task features to benefit the creation outcomes are yet to be discussed. The individual cognitive style is confirmed to alternate the effect of ICT and GDM on CTTF in the proposed model. The research findings are particularly obvious because a transition gap, less covered by the literature, might exist with regard to the perception connection of knowledge creation service providers, agencies, consultants and context creators.

The purpose of the paper is to conduct an exploratory study that proposes a personalized knowledge integration platform for digital libraries which can provide users with personalized information and knowledge services.

A prototype system (PIKIP_DL) is designed and developed with two types of service, i.e. personalized information/knowledge service and personalized subject category service. Evaluation of the PIKIP_DL by domain specialists and software experts is conducted. Comments are implications are addressed.

The main findings include the following: the proposed system can help suggest materials that readers are interested in for DL; the proposed system can help construct knowledge contents in a hierarchical structure; and a common recommendation concerning knowledge structure from the reviewers is that the proposed system should add a self‐organizing knowledge map function that would allow users to view knowledge subjects in a graphic manner.

The results from the evaluation of reviewers revealed that the proposed PIKIP_DL is acceptable to the integration of both personalized information service and personalized knowledge subject service. This implies that librarians and DL software agents should place emphasis on integrated service development to attract the attention of their users. Towards this goal, they could explain that personalized services (e.g. material recommendation, message recommendation, knowledge subject materials) with a mechanism of multi‐resource integration can help provide DL resources according to users' needs and wants, and in consequence to enhance DL service efficacy.

The research describes the importance of information/knowledge integration with respect to its support on the learning and study methods of users, and has developed a personalized knowledge integration platform as a mechanism that provides a personalized information service and a personalized knowledge subject category service. By employing Apriori algorithm and association rules as the data mining mechanism, personalized information recommendations are derived from circulation data, and a knowledge subject category is integrated from online sharing knowledge by participants.

The purpose of this study is to promote laminar heat transfer from the channel heated through a slab with slits and inclined ribs protruding across.

The novel design of this study is performed through making the slits in the slab (C1–C3: with slits; C4–C6: without slits) and changing the vertical location of this slab (1/4, 1/2 and 3/4 channel height). The thermal fluid characteristics of all cases are analyzed for various Reynolds numbers (500, 1,000, 1,500 and 2,000) by the SIMPLE-C algorithm.

The results display that the ribbed slab effectively improves the heat transfer. The slits can modify the flow field in the vortexes around the inclined ribs and remove more heat from this zone to promote the heat transfer. As compared with C0 (without a slab), C2 (the slab with slits and inclined ribs protruding across located vertically on the 3/4 channel height) raises the averaged Nusselt number up to 27.7% at Re = 2,000. As compared with C4 (without slits), C1 (with slits) gains the maximum increase in the averaged Nusselt number by 5.07% at Re = 1,000.

The constant thermo-physical properties of incompressible fluid and the steady flow are considered in this study.

The numerical results will profit the design of heated passageway using a slab with slits and inclined ribs protruding across to acquire better heat transfer promotion.

This slab with slits and inclined ribs protruding across can be applied to the heat transfer promotion and thus be viewed as a useful cooling mechanism in the thermal engineering.

This study aims to examine the significance of transformational leadership and social support for expatriate adjustment and performance. This study also extends relevant literature on expatriate management to examine the relationships among transformational leadership, social support, expatriate adjustment, and expatriate performance through a mechanism taking into account the moderating roles of cultural intelligence and socialization experience.

The sample was collected from 156 expatriate managers of Taiwanese multinational company (MNC) subsidiaries operating in China. Structural equation modeling (SEM) in AMOS 21 and hierarchical regression in SPSS 19 were used to test eight research hypotheses.

The SEM results indicated that transformational leadership and social support make significant contributions to expatriate adjustment and performance. The moderating roles of socialization experience and cultural intelligence were also confirmed in this study.

This study extends a theoretical model of transformational leadership and social support to examine expatriate adjustment and performance based on social learning and social exchange theories. Using a specific Chinese context, the current paper highlights the value and necessity of cross‐cultural adjustment for successful expatriation.