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This study aims to examine the altering paradigms for two specific characteristics of the international diamond industry: community-based business model and competitive advantage and their impact and interaction effect.

This study uses global value chain (GVC) analysis to understand the industry characteristics, social impacts and disruption in the international diamond industry. Further, normalized revealed comparative advantage is used to measure the competitiveness of different countries over time. Finally, stochastic frontier analysis is used to test the impact of the community-based business model and competitiveness on exports and estimate the technical efficiency.

The international diamond industry is witnessing changes in the business model, competitiveness, processes, policies and consumer behavior. While competitive advantage and community have a positive impact on exports, the relationship between competitive advantage and exports gets negatively moderated by the community. Further, insights from the GVC analysis indicate that though the industry is facing several disruptions and challenges, it has shown the unique quality of community reconfiguration and relocation.

This paper provides insights into the diamond industry facing multiple disruptions at various stages of GVC and contributes to the literature on international trade, community-based business models and GVC.

In this research article we aim to answer two research questions: - With ever increasing AI based integrations in organizations, it is imperative to understand how employees learn and adapt to these newer technologies? What is the impact of this learning and adaptation on AI-based employee productivity?

A survey-based research design has been conducted among the employees working in technology companies. Questionnaires were administered by the researchers physically using snowball based purposive sampling to reach the participants who are working in the AI driven technology companies. The data was analyzed using Structural Equation Modelling and numerous studies have previously used this approach for model fit and testing.

it was found that employee learning has significant positive mediational impact on the relationship between AI trust, knowledge sharing and AI skills and AI-employee collaboration. SEM results indicate that data fits the proposed model well.

findings indicate that as the trust in AI develops, employees are more interested in learning and increasing their understanding of AI driven work and increase their AI skills such as Machine learning and data analytics. To increase AI-employee collaborations and upskilling: organizations will need to foster AI training opportunities; make employees work on projects having AI based sociotechnical systems; create environment of knowledge sharing among employees on AI themes.

The use of Artificial Intelligence (AI) is ubiquitous, and more and more organizations are adopting AI in their operations which lead to massive scale changes in the functioning of organizations. These large-scale massive transformations are posing challenges and opportunities at the same time. At the same time, it created immense challenges for employees’ adjustment to the new learning and skilling requirements posed by AI (Sengupta et al., 2022). It is therefore expected that employees embrace the associated new technologies of AI such as big data analytics, Machine learning and Robotics.

This case study is designed to enable learners to narrow and identify the right customer subset in relation to a handicraft organization. After completion of the case study, the students will be able to integrate advanced frameworks for outlining the importance of product features in context to Indian handicrafts, to link the implications of product attributes as a differentiation strategy, to articulate the appropriate strategies for customer retention and to critically simulate the adoption of niche marketing imperative when making a decision to scale the business.

Design Clinic India was a globally renowned, multi-disciplinary design studio specializing in exquisite furniture and decorative lights, deeply rooted in the rich tapestry of the emerging economy of India. It was founded in 2016 by the visionary Mr Parth Parikh, a master of product design hailing from New Delhi, India. The brand firmly believed that the vibrant essence of each creation portrayed the cultural diversity of the nation. During the formative years, the brand witnessed exceptional momentum in the sales figures. However, over the time, sales started depriving and Parikh feared the survival of his business. In the first place, he was confounded with the dilemma of how to retain customers in the long run, and how to keep his business in pace. Furthermore, he also faced a tough competition from the market in terms of differentiating his authentic products from the cheap replicas of his brand’s designs to streak ahead in the market space. It became challenging for companies to align their creative vision with market realities and customer expectations while also creating a balance between innovation and commercial viability. As a passionate entrepreneur, Parikh had to think a way out for the finest strategy for his label!

This case study comprises of conceptual schemes in context to product features, aesthetics and marketing of handicrafts. It can be used in advanced business courses, particularly in the fields of entrepreneurship, marketing, strategic management, decision-making and business planning. This case study can also address the separate components of niche marketing, customer retention and export of Indian handicrafts. For the aspect of niche marketing, the context from the textbook titled “Marketing Management” by Kotler et al. would be required (pp. 201–203). For product features, the latest edition of the textbook titled “Marketing” by Etzel et al., can be used (particularly, the material from pp. 277–281). Furthermore, the case can also be used in various capstone courses falling under the chapters of small businesses and differentiation strategy.

Teaching notes are available for educators only.

CSS 11: Strategy.

Upon completion of the case study, the students will be able to conceptualize the importance of brand differentiation; suggest the implications of brand differentiation in the context of the traditional Chikan art form; examine the aspect of a brand’s product portfolio management; and critically analyse the competitive advantages of the brand using the VRIO framework.

The Chikankari art form gained worldwide recognition. In fact, it also received a geographical indication (GI) tag which is important for international branding. The case is centred around an entrepreneur, Mr. Vinod Punjabi, who redefined the essence of the existing Chikan art form by value addition in terms of intricate designs, patterns and exclusivity. He founded the brand Ada in 2015 aimed at preserving the traditional art form while curating elegance and exclusivity in its product portfolio. The case outlined Punjabi’s journey. The protagonist carefully analysed the open and unorganized Chikankari market and adopted the strategy of brand differentiation to stand apart from the competitors. Punjabi’s daughter, the chief operations officer of Ada, described the aspects. The journey was arduous, but over the years, Ada emerged as a successful name in the Chikankari market. The brand’s intent of becoming synonymous with Chikankari was successful owing to its authentic and exclusive hand-crafted products in the competitive environment of machine-made replicas. Furthermore, the brand also consistently worked on the aesthetic appearance of its store to attract a wide range of customers. Punjabi ensured that the brand was an amalgamation of all the essential elements for its survival in the long run.

The case is aimed for students pursuing bachelor’s and master’s degrees in business administration/diploma in management, marketing and entrepreneurship. Furthermore, it will assist the management trainees in gaining valuable insights.

Teaching notes are available for educators only.

CSS 8: Marketing.

The readers will gain practical insights on the key attributes of a women entrepreneur, the role of innovative product design and usage, the core challenges and opportunities and the strategies to overcome entrepreneurial hurdles in the Moonj handicraft business.

The case is about “Rekhaakriti”, a handicraft artisan-oriented firm, which deals in the business of selling handicrafts items like traditional wooden toys, Moonj baskets, rice bowls and vermilion boxes, in both business-to-business (B2B) and business-to-consumer (B2C) markets. Incorporated as a non-governmental organization (NGO) in the year 2014, “Rekhaakriti” was founded with the purpose of preserving, promoting and advancing the Moonj handicraft. Throughout its formative years, the organization experienced several organizational and operational challenges and got almost on the edge of collapse. The dilemma that surrounded Rekha Sinha, a key founding member of “Rekhaakriti”, was whether to carry or dissolve the organization. But, after much contemplation, she decided to convert the organization to a sole proprietorship firm in the year 2017. However, the restructuring decision was also proving to become less effective in attaining the objectives for which the firm got established. This led the owner, Rekha Sinha, to further dug deep to identify obstacles (both internal and external) that impede her firm’s expansion and growth. This case narrates Rekha Sinha's intricate entrepreneurial path in building an innovative handicraft organization and explains how she overcame the overall organizational and operational obstacles. The case provides the context for students to assume the role of protagonist and explore creative strategies for overcoming market obstacles through upskilling, design intervention and product innovation.

The case study is intended for the students pursuing their graduation and post-graduation courses in business, management studies, marketing and entrepreneurship. The case also provides suitable insights to management trainees and executives.

Teaching notes are available for educators only.

CSS 8: Marketing.

Livelihood interventions are recognized as instruments to deliver sustainable development by addressing multidimensional issues of poverty. Despite several interventions, success still remains trivial due to various interactive determinants. The purpose of this paper is to present the hierarchical model of determinants of rural livelihood interventions in India.

This study adopts interpretive structural modelling (ISM) approach to explore the interactive relationships among determinants. Then, by using the Matrice d’ Impacts Croises - Multipication Applique a classement (MICMAC) approach, these determinants are classified into four groups on the basis of their driving power and dependence power.

The research findings include identification of nine critical determinants using hybrid research process. These nine determinants are classified into four distinct levels revealing different extents of influence on livelihood outcomes. The results show that strong emphasis should be given to local institutions and enclosing institutional environment in terms of good governance and better convergence.

The research findings offer insights for policy-makers on the hierarchical model among determinants. The study will help to close the existing dominant gap between theory and practice and imply corresponding methods and processes to deliver better livelihood outcomes.

This study contributes to policy literature by providing a structural model for interventions. This model identifies the dominant as well as mediating determinants and thereby guides policymakers to develop corresponding instruments and strategies. The study also contributes to rural development literature by identifying various interactive contextual relationships and thereby classifying the high priority determinants.

The concept of sustainable livelihoods – commonly understood as managing of means of living without undermining natural resources – has gained momentum in international development discourse. This review focuses on broadening of conceptualisation of policy intervention process for sustainable livelihoods approach and synthesis of evidence to track development in their knowledge structure.

Evidence available in the literature systematically reviewed with the established methods and themes of interest are curated, to assess the characteristics, mechanisms and caveats arising in policy and practice.

The authors found seventy-five independent studies that fit into the pre-specified research protocol and objectives. The authors classify these studies into six major themes: Economic wellbeing; Opportunities and capabilities; Climate and natural resources; Policy design; Formal-informal institutional environment; and Labour, entrepreneurship and exports. Various research gaps and directions for future research are also discussed.

The study provides a typology of reviewed literature examining the profile dynamics. Thematic analysis resulted into identifying complementarities and trade-offs and results demonstrate multiple heterogeneity in structures, processes and outcomes.

The definitive areas of interventions are discussed to broaden the utility of the concept in a structured way. This review paper brings a comprehensive view of livelihood intervention system and contribute in enriching the social policy perspective.

The peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-06-2022-0402

Credit is an essential element in the production process in agriculture. There are two sources from which farm households can access credit: institutional sources and non-institutional or informal sources of credit. The informal sources of credit, such as moneylenders, charge exorbitant rates of interest, which further puts a financial burden on the farmers. Hence, to increase the flow of credit from institutional sources, a policy known as the interest subvention scheme (ISS) was introduced in the year 2006. This paper aims to find the effect of the ISS on the behaviour of farm households.

The author has used difference-in-difference analysis for estimation. In the analysis, the author has taken Madhya Pradesh as the treatment state and Andhra Pradesh as the controlled state. The author has used the Village Dynamics in South Asia (VDSA) dataset of ICRISAT for analysis. The author has used data from 2009 to 2014 for the two states.

The author has found that the difference between the average interest rate of Andhra Pradesh and Madhya Pradesh is significant for both pre-treatment and post-treatment periods and this gap has increased after the intervention period. The results suggest that the share of informal sector borrowings has reduced in the treatment group (Madhya Pradesh) as compared to the control group (Andhra Pradesh) in the post-treatment period.

This paper is particularly important because of the dearth of literature on the impact of this scheme in India and may shed light on the much-needed policy implications of this particular policy.

The case may give students experience with the types of a situation they may encounter when running their own companies or serving as consultants in terms of identifying relevant information and appropriate approaches to dealing with local communities in projects involving the exploration and exploitation of natural resources. The case encourages students to critique the strategy of a firm in managing their different stakeholders. The case may also enhance their understanding of the “new” roles expected of corporations when engaging in projects involving local communities in developing countries. The case can be used to promote awareness of the social and environmental impact of industries associated with the exploration and exploitation of natural resources. Within developed or developing countries, master’s students are often employed by multinational corporations, many of which operate in natural resource industries. A greater understanding of the economic, social, and environmental challenges inherent in corporate social responsibilities programs in these industries may enhance their ability to deal with such situations. Such students are also increasingly likely to find work with non-governmental organizations (NGOs) helping local communities deal with largescale projects and confront major corporations.

The case is about the POSCO-India’s project to build 12 MTPA integrated steel plant in the Indian state of Odisha in 2005. The case presents the history of the project, recognizing the different stakeholders groups, the perspectives and interests of different stakeholders groups, the various actions taken by POSCO-India, and the results of the various engagement efforts of POSCO to develop the project. The case deals with the perspective of POSCO-India, Government of Odisha (GoO) and the local community getting affected by POSCO’s project on the issues of social, environmental, and economic sustainability. The case also discusses POSCO’s effort to engage with the local community and state government. The case tries to analyze the issues that come with developing big infrastructure projects. The case provides a framework for evaluating the complexity in engaging with the different stakeholder groups. The paper uses a framework for analyzing stakeholders based on their power, legitimacy, and urgency of their claims. The case will also demonstrate the complex institutional set-up in emerging markets and due to which sometimes it becomes difficult for organizations to implement such exploration projects to fulfill their social and environmental commitments. Finally, the case helps students to explore the implications of large-scale industrial projects especially in developing countries and analyze critically the corporate-society relationship.

The case was developed for master’s level course in business strategy, consulting, business policy, corporate governance, and corporate social responsibility, business ethics, and corporate sustainability in a 90 minutes session.

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CSS 11: Strategy.

The purpose of this paper is to investigate computationally the hydrothermal characteristics for forced convective laminar flow of water through a channel with a top wavy wall and a flat bottom wall having metallic porous blocks.

The governing equations are solved computationally using a finite element method–based numerical solver COMSOL Multiphysics® for the following range of parameters: 10 ≤ Reynolds number (Re) ≤ 500 and 10^–4 ≤ Darcy number (Da) ≤ 10^–1.

The presence of porous blocks significantly influences the heat transfer rate, and the value of local Nusselt number increases with the increase in Da. The value of the average Nusselt number decreases with Da for the top wall and the same is enhanced for the bottom wall of the wavy channel with porous blocks (WCPB). The value of the average Nusselt number for WCPB is significantly higher than that of the wavy channel without porous block (WCWPB), plane channel without porous block (PCWPB) and plane channel with the porous block (PCPB) at higher Re. For PCPB, the performance factor (PF) is always higher than that of WCWPB and WCPB for Da = 10^–4 and Da = 10^–3. Also, PF for WCPB is higher than that of WCWPB for higher Re except for Da = 10^–4. Further, the value of for WCPB is higher than that of PCPB at Da = 10^–2 and 10^–1 at Re = 500.

The current study is useful in designing efficient heat exchangers for process plants, solar collectors and aerospace applications.

The analysis of thermo-hydraulic characteristics for laminar flow through a channel with a top wavy wall and a flat bottom wall having metallic porous blocks have been analyzed for the first time. Further, a comparative assessment of the performance has been performed with a wavy channel without a porous block, a plane channel without a porous block and a plane channel with porous blocks.