Kulvinder Kaur and Pawan Kumar
The rise in the use of Internet technologies and social media has shifted the marketing practices from offline to online. This study aims to determine the pros and cons of social…
Abstract
Purpose
The rise in the use of Internet technologies and social media has shifted the marketing practices from offline to online. This study aims to determine the pros and cons of social media marketing in the beauty and wellness industry.
Design/methodology/approach
In-depth interviews were conducted with the owners and marketing executives of beauty and wellness centers to understand the use of popular social media platforms in this industry and their pros and cons.
Findings
The researchers identified eight merits and seven demerits of social media in the beauty and wellness industry. Every respondent is happy and satisfied with social media use, particularly Instagram and Facebook. Irrespective of the demerits, they have shown the intention to increase its usage in the future. The merits override demerits; thus, social media is a blessing for this industry from the owners' perspective.
Research limitations/implications
The research is exploratory and is confined to just one industry. Research implication is that the visual nature of social media makes it a powerful tool for the promotion of the beauty and wellness industry.
Practical implications
The study's findings will be beneficial for small-scale businesses as it will push them to take advantage of this low-cost marketing tool.
Social implications
Social media marketing is helpful for communication and marketing purposes for society.
Originality/value
The beauty and wellness industry remained unfocused by researchers because it is highly unorganized, fragmented and not regulated, yet has huge growth potential. This research will provide a closer look at this industry as well as social media marketing.
Details
Keywords
Prateek Kalia, Bhavana Behal, Kulvinder Kaur and Deepa Mehta
This exploratory study aims to discover the different forms of challenges encountered by school stakeholders, including students, teachers, parents and management due to the…
Abstract
Purpose
This exploratory study aims to discover the different forms of challenges encountered by school stakeholders, including students, teachers, parents and management due to the coronavirus disease 2019 (COVID-19) pandemic.
Design/methodology/approach
Qualitative methodology was deployed for the study. A purposive sampling technique was used to select the respondents for a semi-structured interview. Data were examined using interpretative phenomenological analysis (IPA).
Findings
It was found that each stakeholder faced four different challenges: mental distress, physical immobility, financial crunches and technological concerns. Findings suggest that teachers are experiencing higher financial, technological and physical challenges as compared to other stakeholders followed by parents.
Originality/value
This paper discusses the major challenges faced by each stakeholder along with the opportunities. These findings will be useful for educationists, regulatory authorities, policymakers and management of educational institutions in developing countries to revisit their policy frameworks to develop new strategies and processes for the smooth implementation of remote learning during a period of uncertainty.
Details
Keywords
Kulvinder Kaur and Pawan Kumar
Advancement in technology has increased the use of social media among Internet users. People are on social media all day and brands cannot miss this opportunity to turn these…
Abstract
Purpose
Advancement in technology has increased the use of social media among Internet users. People are on social media all day and brands cannot miss this opportunity to turn these users into potential customers. The purpose of this research paper is to identify the prominent social media platforms in Indian beauty and wellness industry and to establish dimensions of social media activities.
Design/methodology/approach
This is a qualitative study in which in-depth interviews were conducted with owners and managers of beauty and wellness centres, who use social media for promotion of their business.
Findings
This study establishes 5M's of social media activities (Motives, Media, Management, Merits and Metrics) that play a major role in social media promotion. It also identifies that Facebook and Instagram are prominent social media platforms for this industry, followed by Snapchat, YouTube and LinkedIn.
Research limitations/implications
Being a qualitative study, it is exploratory in nature and confined to beauty and wellness centres only, thus, findings cannot be generalised. Research implication is that social media still preserves its popularity over traditional media for marketing purposes.
Practical implications
The results of the study are useful for business owners, promoters and marketers, who are struggling to effectively use this low-cost marketing tool.
Social implications
The result of the study are useful in providing awareness and the importance of social media in promoting benefits to the society.
Originality/value
Social media is extensively used for promotion of beauty services but there are very few theoretical studies on the same. This paper provides rich understanding about how to use social media effectively using 5M's.
Details
Keywords
Kulvinder Kaur and Samrat Gupta
Social media is becoming a hub of fake content, be it political news, product reviews, business promotion or any other sociocultural event. This study aims to provide a…
Abstract
Purpose
Social media is becoming a hub of fake content, be it political news, product reviews, business promotion or any other sociocultural event. This study aims to provide a comprehensive review of the emerging literature to advance an understanding of misinformation on social media platforms, which is a growing concern these days.
Design/methodology/approach
The authors curate and synthesize the dispersed knowledge about misinformation on social media by conducting a systematic literature review based on the preferred reporting items for systematic reviews and meta-analyses framework. The search strategy resulted in 446 research articles, out of which 33 relevant articles were identified for this research.
Findings
Misinformation on social media spreads swiftly and may result in negative consequences. This review identifies 13 intrinsic predictors of the dissemination, 11 detection approaches and 10 ways to combat misinformation on social media.
Originality/value
The study adds to the present knowledge of spread and detection of misinformation on social media. The results of this study will be beneficial for researchers and practitioners and help them in mitigating the harmful consequences of the spread of misinformation.
Details
Keywords
Neha Singh, Kulvinder Kaur, Sana Moid, Anis Ur Rehman and Naela Jamal Rushdi
This study aims to unveil the realities of Madhubani painting women artisans in the Mithila region of Bihar. It delves into the theory of capitalism concerning women artisans and…
Abstract
Purpose
This study aims to unveil the realities of Madhubani painting women artisans in the Mithila region of Bihar. It delves into the theory of capitalism concerning women artisans and their challenges and explores potential avenues for empowerment.
Design/methodology/approach
Utilizing an interpretative qualitative technique, the research focused on Madhubani Painting Women Artisans of Bihar. Semi-structured face-to-face interviews were conducted, and the resulting data were analysed using thematic analysis.
Findings
The findings revealed 22 sub-themes grouped into five themes. The first three themes are based on the theory of capitalism, including human, social and economic capital related to Madhubani painting women artisans. The following two themes included challenges faced by women artisans and notable opportunities within an emerging market.
Research limitations/implications
The geographical focus, reliance on qualitative data, limited stakeholder perspectives and short timeframe may restrict the generalizability, breadth of insights and long-term impact assessment, highlighting the need for broader future research.
Practical implications
This research implies that there is a need to enhance digital skills, boost IT infrastructure and continuous support from the government to empower rural women artisans, fostering economic growth, entrepreneurship and cultural preservation in the handicraft sector.
Originality/value
This research contributes to the limited body of knowledge regarding the experiences of women artisans, shedding light on the unique themes and subthemes. The study underscores the significance of preserving traditional art forms and cultural heritage while striving for improved economic empowerment and social inclusion.
Details
Keywords
Sasha Bhat, Kulvinder Kaur and Shabana Kauser
In this article, Sasha Bhat describes a project in Bradford set up to improve mental health services by researching and designing better systems for involving black and minority…
Abstract
In this article, Sasha Bhat describes a project in Bradford set up to improve mental health services by researching and designing better systems for involving black and minority ethnic (BME) communities in commissioning. Two members of the project, Kulvinder Kaur and Shabana Kauser, describe their reasons for joining, what they got out of it and what they hope will come out of it.
Details
Keywords
The following paper has been put together by women with learning difficulties and some non‐disabled women who support them. In their own words they speak about sexual abuse and…
Abstract
The following paper has been put together by women with learning difficulties and some non‐disabled women who support them. In their own words they speak about sexual abuse and describe the response by Powerhouse and Beverley Lewis House, which they have contributed to and benefited from.
Kuldeep Singh and Shailesh Rastogi
Public listing of small and medium enterprises (SMEs) stimulates unremitting transformations into their corporate governance (CG) practices. These transformations in CG are likely…
Abstract
Purpose
Public listing of small and medium enterprises (SMEs) stimulates unremitting transformations into their corporate governance (CG) practices. These transformations in CG are likely to impact the financial performance (FP). The current study examines how individual corporate CG mechanisms and their mutual interactions (configurational approach) stimulate the FP of listed SMEs. The study selects promoters’ ownership (PO), the board (B-INX) and information disclosures (DISC) as individual CG mechanisms. In addition, market competition (COMP) is considered a form of external governance/regulation.
Design/methodology/approach
The study uses five years of panel data (2018–2022) of 80 SMEs listed on the Bombay Stock Exchange’s (BSE) SME listing platform in India. Panel data fixed effects and cluster robust standard errors estimated. In addition to the impact of individual CG mechanisms, their mutual interactions (configurational approach) are tested using moderated hierarchical regression and confirmed by slope tests.
Findings
The results signify the ineffectiveness of individual CG mechanisms when acting in silos. However, their mutual interactions drive the FP. A hierarchy of results is obtained. PO is the dominant form of internal CG, negatively influencing the relevance of B-INX and DISC. B-INX tends to adhere to good governance by positively moderating the impact of DISC on FP. Lastly, COMP acts as external governance that dominates the ownership effects. Findings reveal that the interactions among individual CG mechanisms are essential to the FP of listed SMEs. Such interactions adjust the agency theory dynamics of CG in these firms.
Research limitations/implications
The study takes a holistic approach to investigate the agency theory dynamics via the mutual interactions among multiple CG forms. It highlights how the presence of a dominant form of CG can adjust the financial effect of others, thereby adjusting agency theory dynamics.
Practical implications
These results hold practical significance for SMEs in multiple ways. SMEs should embrace configurational approach to comprehend their agency dynamics. The configurational approach of CG mechanisms is the way forward for SMEs, which are known to be financially constrained. In other words, the fact that the resiliency of SMEs is very often questioned calls for the configurational approach, where different CG mechanisms coexist to drive FP.
Originality/value
The study is by far the first of its kind to investigate the CG of listed SMEs against the backdrop of the configurational approach. The findings will benefit industry practitioners, academics and regulatory bodies to visualize the governance practices through the lenses of configurational approach.