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Article
Publication date: 1 April 2003
Ksenija Dumicic´, Sanda Renko and Natasa Renko
This paper considers the structure and performances of the Croatian beer market, as well as consumers’ attitudes and preferences. The results emphasise that the domestic brands…
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Abstract
This paper considers the structure and performances of the Croatian beer market, as well as consumers’ attitudes and preferences. The results emphasise that the domestic brands with their quality and tradition, in spite of the imported beer brands’ influence, are the dominant brands on the Croatian beer market.