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Article
Publication date: 19 August 2013

Kristin McGillicuddy

207

Abstract

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Journal of Product & Brand Management, vol. 22 no. 5/6
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 1 April 2002

Kristin McGillicuddy

567

Abstract

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Journal of Consumer Marketing, vol. 19 no. 2
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 1 May 2004

Kristin McGillicuddy

106

Abstract

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Journal of Consumer Marketing, vol. 21 no. 3
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 24 April 2007

Kristin M. McGillicuddy

380

Abstract

Details

Journal of Product & Brand Management, vol. 16 no. 2
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 27 July 2012

Kristin M. McGillicuddy

397
Content available
Article
Publication date: 1 August 2008

Kristin M. McGillicuddy

1130

Abstract

Details

Journal of Consumer Marketing, vol. 25 no. 5
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 1 August 2005

Kristin M. McGillicuddy

625

Abstract

Details

Journal of Consumer Marketing, vol. 22 no. 5
Type: Research Article
ISSN: 0736-3761

Keywords

Content available
Article
Publication date: 1 June 2005

Kristin M. McGillicuddy

228

Abstract

Details

Journal of Consumer Marketing, vol. 22 no. 4
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 1 January 2006

257

Abstract

Details

Strategic Direction, vol. 22 no. 1
Type: Research Article
ISSN: 0258-0543

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