Kristin Marcell, Julian Agyeman and Ann Rappaport
A community‐based social marketing (CBSM) campaign to reduce student electricity use and greenhouse gas emissions was undertaken at Tufts University in Medford, Massachusetts…
Abstract
A community‐based social marketing (CBSM) campaign to reduce student electricity use and greenhouse gas emissions was undertaken at Tufts University in Medford, Massachusetts. Social marketing methods follow a commercial marketing model and involve market research into the planning, pricing, communication, distribution, and evaluation of methods designed to encourage a desired behavior change rather than a product. Two upper‐class suite‐style dorms were used in the study. Residents of the control dormitory were exposed to an educational program on climate change detailing how their electricity and computer use creates greenhouse gas emissions. Residents of the experimental dorm were exposed to the same educational program as well as a social marketing campaign encouraging students to turn personal computers off when not in use. Before and after surveys suggested that the social marketing campaign had a greater impact on student environmental knowledge, attitudes, and behaviors than the educational program alone.
Marlene Kristin Ziegler, Benedict Rothammer, Marcel Bartz, Sandro Wartzack, Patrick Beau, Gregor Patzer, Stephan Henzler and Max Marian
The evaluation of the haptics of water taps and wear-related changes during usage usually involves time- and cost-intensive testing. The purpose of this paper is to abstract the…
Abstract
Purpose
The evaluation of the haptics of water taps and wear-related changes during usage usually involves time- and cost-intensive testing. The purpose of this paper is to abstract the tribo-system between technical ceramic disks of water tap mixer cartridges to the model level and study the tribological behavior.
Design/methodology/approach
The friction and wear behavior was studied by means of an alumina ball-on-original alumina disk setup at different temperatures as well as under dry conditions and under lubrication by different greases. Thereby, the frictional behavior was measured in situ, and the wear losses were analyzed by means of laser scanning microscopy.
Findings
It was shown that friction and wear can behave in a contrasting way, whereby one grease might lead to low friction, that is, an easy-going movability of the water tap, but to increased wear losses. The latter, in turn, is an indicator for the usability and service life, which cannot be explained from friction alone. Thereby, the viscosity of the base oil, the grease consistency and additives were identified as relevant grease formulation parameters to allow for fluid film (re-)formation and removal of wear particles.
Originality/value
To the authors’ best knowledge, this is the first approach to systematically analyze the friction and wear behavior of technical ceramic disks of water tap mixer cartridges in dependency on the temperature as well as the used lubricating grease. This approach is relevant for developing screening test strategies as well as for the selection of lubricants for water tap applications.
Peer review
The peer review history for this article is available at: https://publons.com/publon/10.1108/ILT-11-2022-0334/
Steven Cosares, Kristin Kalish, Thomas Maciura and Andrew C. Spieler
Abstract
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Steve Oakes, Anthony Patterson and Helen Oakes
Despite the relatively low cultural status of department store music, it is proposed that music – the shopping soundtrack – is capable of transforming perceptions of the…
Abstract
Purpose
Despite the relatively low cultural status of department store music, it is proposed that music – the shopping soundtrack – is capable of transforming perceptions of the environment in which it is heard, and eliciting immediate emotional and behavioural responses, thus underlining the influence of music, regardless of whether it is passively heard as a background element or actively listened to as a live performance in a dedicated venue.
Design/methodology/approach
This study addresses a gap in the marketing literature for introspective research evaluating the experience of music in service environments. It draws upon auto‐ethnographic data through which participants ponder their own consumption experience and provide detailed, subjective accounts of events and memories.
Findings
When considering the effects of music upon emotional, cognitive and behavioural responses, it highlights the importance of musicscape response moderators.
Practical implications
The service environment appears more exciting and attractive and may encourage increased spending when background music is congruous with other servicescape elements. Music with positive autobiographical resonance elicits pleasurably nostalgic emotions, positive evaluations and longer stay. However, the aural incongruity of unexpected silence in music‐free zones produces feelings of discomfort leading to negative store evaluation and departure.
Originality/value
Qualitative data are deliberately represented using typically positivist discourse to encourage resolution of the inherent tension between interpretivist and positivist perspectives and stimulate increased methodological integration (e.g. through future studies of music combining quantitative and qualitative data).