Caroline Tan Swee Lin and Kosmas X. Smyrnios
This study investigates customer‐value based marketing activities in emerging or new fast‐growth ventures. A contextual analysis of interview data identified seven customer‐value…
Abstract
This study investigates customer‐value based marketing activities in emerging or new fast‐growth ventures. A contextual analysis of interview data identified seven customer‐value based marketing activities actively pursued synergistically by fast growth firms: employee branding, target marketing, marketing planning marketing/market research, product differentiation via quality, relationship marketing, and guerrilla marketing. These elements form a complex web in which each marketing activity complements the other. There are three main implications: all marketing activities are intertwined, in line with marketing theory and practice associated with large firms; most marketing activities undertaken are low cost; and establishing a winning reputation is an important objective. CEOs associate reputation with brand building via employees.
Details
Keywords
Panikkos Zata Poutziouris, Lloyd Steier and Kosmas X. Smyrnios
Introduces the special issue which focuses on family business entrepreneurial developments. Outlines the articles in the issue which not only increase our repository of family…
Abstract
Introduces the special issue which focuses on family business entrepreneurial developments. Outlines the articles in the issue which not only increase our repository of family business research, but also provide useful insights for new research addressing topics such as family business centred ethnic entrepreneurship, “interpreneurship” and “intrapreneurship”, succession planning, financial philosophies; governance‐boards, consultation‐communication practices, and strategy formulation.
Details
Keywords
Caroline Swee Lin Tan, Kosmas X. Smyrnios and Lin Xiong
The purpose of this paper is to investigate drivers of learning orientation (LO) in 253 Australian fast-growth small-to-medium enterprises (SMEs) through an examination of the…
Abstract
Purpose
The purpose of this paper is to investigate drivers of learning orientation (LO) in 253 Australian fast-growth small-to-medium enterprises (SMEs) through an examination of the interrelationships between transformational leadership (TL), human resource (HR) practices, and organizational climate.
Design/methodology/approach
CEOs/managers of fast growth SMEs completed either an online or mailout survey. Statistical analyses involved tests for confounding and mediational effects, the use of exploratory factor analytic techniques and structural equation modelling.
Findings
Findings reveal that TL is a significant antecedent of supportive and open organizational climates, and reward and job-related HR practices. Job-related HR practices and organizational climate fully mediate relationships between TL and LO. However, providing monetary incentives linked to performance does not motivate staff to learn. Instead, leaders need to act as role models, stimulate employees intellectually, provide a road map for staff, and focus on creating a supportive, open, and friendly environment.
Research limitations/implications
Sample size is modest, reducing statistical power. The use of a cross-sectional, non-experimental design limits causal inferences. This study relied on the views of only entrepreneurs.
Practical implications
These findings have important implications for management practice in terms of leadership, HR practices, and organizational learning in entrepreneurial ventures. Businesses who provide benefits and bonuses linked to performance do not necessarily engage employees to commit to learning, subscribe to a shared vision, or think innovatively. LO is enhanced only when employees are motivated, empowered, and treated as valuable resources. The establishment of personal relationships and open communication between owner-managers and employees, fosters firm LO.
Originality/value
The present research contributes to the theoretical debate on the central role of leadership in fostering HRM practices, organizational climate and LO in fast-growth entrepreneurial companies. This study is the first to empirically test drivers of LO in FGSMEs. A simple linear model is insufficient to explain the influence of TL on LO.
Details
Keywords
Ioannis Kinias, Ilias Kampouris and Stathis Polyzos
It is widely accepted that coauthorship and collaboration promotes intellectual partnerships and improves the quality of publications. This paper examines the relationship between…
Abstract
Purpose
It is widely accepted that coauthorship and collaboration promotes intellectual partnerships and improves the quality of publications. This paper examines the relationship between collaboration, productivity and publications in the field of family business.
Design/methodology/approach
The authors identify the most prolific authors, affiliations and countries and focus on the evolution of research in the field of family business. In doing so, the authors employ social network analysis to discover the structure of the networks and the ways in which authors, institutions and countries interact.
Findings
The empirical results show that collaboration is positively related to productivity, and there is significant evidence that the shaped networks exhibit small-world characteristics, a condition in which collaboration within authors becomes integrated in conjunction with time.
Practical implications
The findings highlight the mechanics of collaborative research production and can be useful to understand the importance of collaboration patterns to be followed in the field of family business.
Originality/value
The contributions are as follows: (a) application of social network analysis to model the coauthorship patterns among individuals, institutions and countries in family business; (b) distinguishing the most degree-central authors in the social network of collaborating academics; (c) investigation of the academic collaborations in family business that have the characteristics of a small-world social network and (d) suggesting a unique connection, through published keywords, between the research priorities of the most central or prolific authors with the research trends in the family business literature. The authors demonstrate that authors' collaboration becomes integrated in conjunction with time.
Details
Keywords
Irwan Usman, Haris Maupa, Muhammad Idrus, Siti Haerani and Nurjanna Nurjanna
This paper examines how market orientation and competence of knowledge reinforce the innovation and in turn improve the business performance.
Abstract
Purpose
This paper examines how market orientation and competence of knowledge reinforce the innovation and in turn improve the business performance.
Design/methodology/approach
This research applied research design with quantitative approach based on positivism philosophy, that is, research aimed to test the theory and data which is general to produce findings that are special through hypothesis test. This study was supplemented by field studies as a necessary source of data in the form of trends, attitudes, opinions, perceptions of owners, managers or senior employees of SMEs in the textile industry in Bali, related to the variables used in this study.
Findings
(1) Market orientation influences business performance, (2) competence of knowledge moderates the influence of market orientation on business performance, (3) innovation moderates the influence of market orientation on business performance.
Originality/value
(1) Novelty of this research is developing the concept of competence of knowledge associated with business performance in which this relationship has not yet been expressed. (2) Building the concept of innovation development of small-scale industry based on the market orientation. (3) Developing the concept of innovative development of small and medium enterprises of textile industry based on competence of knowledge. (4) Investigating the concept of market orientation and competence of knowledge in an integrated and holistic way to strengthen the innovation and business performance of SMEs of the textile industry in Bali.