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The purpose of this paper is to show how digital watermarking can be applied to assist and improve cryptography‐based digital rights management (DRM) systems by allowing the protection of content beyond the domain protected by the DRM system.

Digital watermarking is a passive technology, not allowing the active prevention of copyright violations. But it allows the irreversible linking of information with multimedia data, ensuring that an embedded watermark can be retrieved even after analogue copies. Therefore watermarking can be used where DRM fails: whenever content needs to be moved out of the protected DRM domain, e.g. when playing back content via analogue output channels it can mark the content with information that would help to identify its origin if it is used for copyright violations. The remaining challenge now is to find the marked content within the channels regularly used for copyright violations. The paper therefore introduces a concept for scanning file sharing networks for marked content.

The vast number of files present in the file sharing networks prohibits every approach based on completely scanning and analysing each file. Therefore concepts for filtered search queries where only potentially watermarked files are downloaded are discussed.

The paper shows how watermarking can be applied as a technology to allow active content protection beyond the limitations of current DRM systems.

The purpose of this Guest Editorial is to introduce the papers in this special issue.

A brief summary of the main contributions of the papers included in this issue is provided.

In order to combat the digital information war it was found that important work must be done to establish both users' and content providers' trust through fair e‐commerce/digital rights management (DRM).

The paper provides an overview of the basic requirements of DRM systems.

While much research has been done on how attitudes toward therapy relate to engagement in it, the willingness to engage in coaching has not yet been studied. As coaching continues to grow in popularity and makes its way into curricula of Master of Business Administration (MBA) programs, it is worth examining what factors may influence people's attitudes toward this new type of psychological support. With frequently noticed and discussed similarities between coaching and therapy, the purpose of this paper is to examine whether particular antecedents of engagement in therapy, namely mental health stigma and gender, would be equally relevant for engagement in coaching by MBA students.

This was survey research with 54 MBAs at a major European business school.

The results suggest that while gender does influence an individual's attitude toward therapy, it does not influence an individual's attitude toward coaching. Stigma, however, still impacts attitudes toward both therapy and coaching.

This paper focusses on attitudes. Further research could explore how closely attitudes result in specific behaviors, such as requesting a coach or agreeing to be coached when suggested by MBA program educators.

Implications concern positioning of coaching within MBA programs and preparation of coaches and educators.

Gender neutrality of willingness to engage in coaching suggests opportunities for acceptance of other forms of psychological support.

This paper is one of the early investigations of willingness to be coached, particularly in the MBA context.