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The investments in intellectual capital by firms in the knowledge economy are a critical driver for growth, profitability and competitiveness. This paper reviews the basic option‐pricing models for pricing financial instruments and evaluates their characteristics in relation to their applicability to intellectual property, focusing on two distinct characteristics, i.e. past decisions that influence future technological options, and the inherent uncertainty over future innovation opportunities. The findings in this study include the discovery and confirmation of certain financial characteristics that are important for the successful implementation of the option‐pricing methodology in high technology financial planning and management. This paper attempts to summarise the current strand of literature pertaining to the use of option pricing in the intellectual capital‐intensive sector by evaluating their strengths and weaknesses, and make recommendations as to how they can be effectively addressed to produce better results in the valuation process.

The purpose of this paper is to examine the use of e‐security seals on web sites and their relative impact on e‐commerce firm reputation in influencing customers' perceptions of trust in a service provider.

Two interrelated empirical studies are conducted to evaluate the use and impacts of e‐security seals in e‐commerce. An exploratory study methodology investigates the use of e‐security seals and a questionnaire survey is used to gauge consumer knowledge of seals.

Using survey data from 211 web users, the results show that 106 respondents are cognitive and affective of e‐security seals. The results also provide further clarification of the relationship between e‐security seals and sales effectiveness. The findings point towards a positive belief by consumers in e‐security seals.

Third‐party e‐security seals organisations should undertake more promotional activities and advertising to educate comsumers about the use and benefits of e‐security seals.

An important issue in e‐commerce is how trust is developed between consumers and e‐vendors. This paper investigates the use of e‐security seals and their influence on consumer confidence in the online environment.