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Article
Publication date: 1 April 1993

Klaus Diederichs

Consider the question posed in the title from the viewpoint of aninvestment banker based with J.P. Morgan, who has advised clients in thefood and drinks industry over various…

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Abstract

Consider the question posed in the title from the viewpoint of an investment banker based with J.P. Morgan, who has advised clients in the food and drinks industry over various transactions. Reviews past activity in mergers and acquisitions as a need for consolidation to gain market advantage and economics of scale; and access into the wider European market. Advises that further restructuring and consolidation is necessary and inevitable in an industry which is still fragmented; and that acquiring products and brands which are market leaders is still a better option than trying to create new ones. Considers in depth the influencing factors and the opportunities to possess focused product portfolios, category leadership and pan‐European markets. Draws on examples of major companies which have practical sound acquisition strategies, fast de‐leveraging after acquisition and created long‐term shareholder value.

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British Food Journal, vol. 95 no. 4
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 6 December 2021

Jyoti Rana, Loveleen Gaur, Gurmeet Singh, Usama Awan and Muhammad Imran Rasheed

This study defines a three-angled research plan to intensify the knowledge and development undergoing in the retail sector. It proposes a theoretical framework of the customer…

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Abstract

Purpose

This study defines a three-angled research plan to intensify the knowledge and development undergoing in the retail sector. It proposes a theoretical framework of the customer journey to explain the customers' intent to adopt artificial intelligence (AI) and machine learning (ML) as a protective measure for interaction between the customer and the brand.

Design/methodology/approach

This study presents a research agenda from three-dimensional online search, ML and AI algorithms. This paper enhances the readers' understanding by reviewing the literature present in utilizing AI in the customer journey and presenting a theoretical framework.

Findings

Using AI tools like Chatbots, Recommenders, Virtual Assistance and Interactive Voice Recognition (IVR) helps create improved brand awareness, better customer relationships marketing and personalized product modification.

Originality/value

This study intends to identify a research plan based on investigating customer journey trends in today's changing times with AI incorporation. The research provides a novel model framework of the customer journey by directing customers into different stages and providing different touchpoints in each stage, all supported with AI and ML.

Details

International Journal of Emerging Markets, vol. 17 no. 7
Type: Research Article
ISSN: 1746-8809

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