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Article
Publication date: 1 September 2001
This paper analyzes some of the issues regarding the belief that a company’s values are encapsulated in its corporate philosophy and that conveying these values is what corporate…
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Abstract
This paper analyzes some of the issues regarding the belief that a company’s values are encapsulated in its corporate philosophy and that conveying these values is what corporate communication is all about. It draws upon the results of a 1997 survey, by the author, of 76 representative Japanese global enterprises on the current state of their overseas business.
Details
Corporate Communications: An International Journal, vol. 6 no. 3
Type: Research Article
ISSN: 1356-3289