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Article
Publication date: 14 September 2010

Kit Yarrow and Jayne O'Donnell

1034

Abstract

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Journal of Consumer Marketing, vol. 27 no. 6
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 8 April 2014

Anil Bilgihan, Cheng Peng and Jay Kandampully

Since the advent of the internet, social networking sites (SNS) have grown rapidly in popularity. This paper aims to explore Generation Y's information seeking and sharing…

8434

Abstract

Purpose

Since the advent of the internet, social networking sites (SNS) have grown rapidly in popularity. This paper aims to explore Generation Y's information seeking and sharing behavior with regard to information about SNS; it also investigates the impact of consumer characteristics and gender differences on information seeking and sharing behaviors, to help marketers and researchers gain better insight into Generation Y consumers and social media marketing.

Design/methodology/approach

A self-administered survey was conducted among Generation Y college students. Exploratory factor analysis, confirmatory factor analysis and Mann-Whitney U-tests were employed to address the research questions.

Findings

Generation Y'ers are heavy users of SNS. Consumer opinion leadership (COL) and consumer susceptibility to interpersonal influence (CSII) affect Generation Y's dining information seeking and sharing behavior on SNS. No gender differences emerged.

Research limitations/implications

This research extends COL and CSII, from general consumer behavior to dining-related behavior, and offers insights into the information seeking and sharing behavior of Generation Y. In practical terms, it raises marketers' awareness of Generation Y consumers and highlights the importance of social media marketing. A limitation of this study is the sample size and generalizability of the results.

Originality/value

This study represents a first attempt to use COL and CSII to explain dining behavior and link these two consumer characteristics with social media marketing.

Details

International Journal of Contemporary Hospitality Management, vol. 26 no. 3
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 8 October 2018

Vikas Arya, Deepa Sethi and Hemraj Verma

The purpose of this paper is to understand the relationship of consumers’ engagement on social networking sites (SNSs) and their brand attachment behavior in the presence of a…

2546

Abstract

Purpose

The purpose of this paper is to understand the relationship of consumers’ engagement on social networking sites (SNSs) and their brand attachment behavior in the presence of a mediator, brand communication. Further, this mediation has been studied with presence of emojis as one of the significant moderator.

Design/methodology/approach

Following a descriptive research design, an empirical investigation was carried out by approaching 252 respondents from India to collect data through online survey forms as well as physical questionnaires. The research instrument was developed using a five-point Likert-type scale and items for the constructs in study were taken after literature review. The SPSS 22.0, AMOS 24.0 and Process (Prof A. Hayes) and Daniel Soper’s statistical tool called “Interaction” for moderation graph were employed for data examination and hypothesis analysis.

Findings

It was found that brand communication mediated the relationship between consumer engagement on SNSs and brand attachment significantly. The availability of emojis for a company during a conversation or in digital ad campaigns on SNSs acts as a mediating moderator and its impact on consumers’ brand attachment behavior is very strong through brand communication.

Originality/value

The study is original in the sense it provides insights into understanding consumer brand attachment behavior on SNSs.

Details

Corporate Communications: An International Journal, vol. 23 no. 4
Type: Research Article
ISSN: 1356-3289

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Article
Publication date: 22 January 2025

Neha Sharma and Nirankush Dutta

This study explores the shopping orientations of omnichannel customers through the lens of generational cohort theory, which influences their decision-making style while shopping…

62

Abstract

Purpose

This study explores the shopping orientations of omnichannel customers through the lens of generational cohort theory, which influences their decision-making style while shopping online. It offers key insights into how Generations X, Y and Z interact with digital platforms, helping retailers adapt to the shifting dynamics of modern customers.

Design/methodology/approach

Using different customer decision-making styles, a comprehensive questionnaire was administered to a diverse sample selected via systematic probability sampling. The responses were analysed using multivariate and post hoc analysis to uncover generational and product-based differences in online shopping orientations.

Findings

The analysis reveals apparent generational differences. Gen Z is driven by affordability and quality, while Gen Y is brand-conscious and willing to pay premium prices. In contrast, Gen X exhibits strong brand loyalty, although younger generations show a decline in brand attachment. These findings suggest that retailers must blend online and offline channels to boost customer engagement and loyalty, especially among omnichannel customers.

Research limitations/implications

The study relies on self-reported data, introducing the potential for recall bias, which could affect the accuracy of reported behaviours.

Practical implications

Understanding different generational cohorts’ distinct online shopping behaviours empowers marketers and retailers to craft personalised strategies that enhance customer engagement and drive brand loyalty and satisfaction. By tailoring experiences to the unique preferences of each generation, retailers can ensure seamless shopping journeys that resonate across product categories, maximising their market impact and customer retention.

Originality/value

By applying generational cohort theory, this study uniquely examines the underexplored group of omnichannel customers, offering fresh insights through multivariate analysis into how generational cohorts and product types shape online shopping behaviour, providing valuable guidance for retailers.

Details

International Journal of Retail & Distribution Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-0552

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Article
Publication date: 18 May 2021

Arash Karimi, Hamid Reza Niazkar, Pouria Sefidmooye Azar, Helda Tutunchi, Mozhde Karimi, Vahid Asghariazar and Fateme Kooshki

Herbal medicine has been used for the management of complications of diabetes. The purpose of this paper is to examine the anti-diabetic effects of Achillea millefolium extract on…

125

Abstract

Purpose

Herbal medicine has been used for the management of complications of diabetes. The purpose of this paper is to examine the anti-diabetic effects of Achillea millefolium extract on diabetic rats.

Design/methodology/approach

To this aim, 32 male Wistar rats were randomly assigned into four groups in which each group comprised eight rats. The four experimental groups were as follows: control group, diabetic control (DC) group (STZ; 50 mg/kg), diabetic rats, receiving 250 mg/kg hydro-alcoholic extract of the A. millefolium (DAM) and diabetic rats, receiving 5 mg/kg glibenclamide (DG). After 21 days of the treatment course, tissues of the kidney and blood samples were collected for histopathological, biochemical and molecular analysis.

Findings

The concentration of malondialdehyde (MDA) and glucose serum were markedly reduced in the DC group while significantly increased in DG and DAM groups (1.11 ± 0.57 to 19.4 ± 3.5 and 17.8 ± 1.2 p =0.002 and 325 ± 0.18 to 223 ± 0.11 and 211 ± 0.32 p =0.02, respectively). Also, the activities of glutathione peroxidase (GPx) and superoxide dismutase (SOD) were markedly reduced in the DC group while significantly increased in DAM and DG groups (9.1 ± 2.21 to 18.7 ± 3.81 and 14.9 ± 3.1 p = 0.03 and p =0.02, respectively). The concentrations of creatinine, blood urea nitrogen (BUN) and urea were substantially decreased in DAM and DG groups as compared with the DC group (0.49 ± 0.02 to 0.27 ± 0.01 and 0.25 ± 0.01 p =0.01, 15.6 ± 2.1 to 7.2 ± 0.68 and 8.6 ± 1.2 p =0.02 and 114 ± 9.4 to 59.8 ± 5.2 and 64 ± 5.2 p =0.03, respectively). Also, Bcl-2-associated X protein (BAX) expression was significantly decreased in DAM and DG groups as compared with the DC group (1.3 ± 0.32 to 0.91 ± 0.03 and 0.93 ± 0.02 p = <0.01) and Bcl-2 expression were significantly increased in DAM and DG groups as compared with the DC group (0.42 ± 0.05 to 0.88 ± 0.07 and 0.85 ± 0.06 p =0.01).

Originality/value

Diabetes led to degenerative damages in the kidney of rats and increased the mRNA level of Bax, while treatment with A. millefolium could protect the kidney tissue against diabetes complications and increased the mRNA expression of Bcl-2. This study indicated that A. millefolium extracts not only improves renal function as a result of anti-oxidant activity but also modulates some biochemical factors in diabetic rats.

Details

Nutrition & Food Science , vol. 51 no. 7
Type: Research Article
ISSN: 0034-6659

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Article
Publication date: 21 August 2009

Kit Fai Pun and Surujdaye Jaggernath‐Furlonge

Although many adherents openly praise the importance of quality management practices (QMP) in organisations, others have identified significant costs and implementation obstacles…

817

Abstract

Although many adherents openly praise the importance of quality management practices (QMP) in organisations, others have identified significant costs and implementation obstacles. Some recent studies showed that QMP have failed due to the ignorance of quality cultures. How to improve the success rate of QMP in organisations has become a critical issue both in the academy and in practice. This paper discusses the common enablers of and cultural impacts on QMP. It explores the dimensions of national versus organisational culture, and identifies the main features of four quality culture models as advocated in the literature in relation to facilitating QMP in organisations. It was found that flat structures, decentralised functions, empowerment, flexibility, innovation, limited rules and regulations and teamwork favor the QMP implementation. For facilitating culture changes for QMP, values associated with low power distance, low uncertainty avoidance and collectivism would have to be nurtured. Further research is needed to incorporate the findings and develop a practical quality culture approach for real applications in industry.

Details

Asian Journal on Quality, vol. 10 no. 2
Type: Research Article
ISSN: 1598-2688

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Book part
Publication date: 18 November 2013

Abstract

Details

Intellectual Capital and Public Sector Performance
Type: Book
ISBN: 978-1-78350-169-4

Available. Open Access. Open Access
Article
Publication date: 27 November 2023

Siddig Hussein Hamad

The purpose of this article is to investigate on changes of the microbial load and the chemical and physical properties of date fruits stored for 6 months under two different…

730

Abstract

Purpose

The purpose of this article is to investigate on changes of the microbial load and the chemical and physical properties of date fruits stored for 6 months under two different temperatures.

Design/methodology/approach

A composite sample of 100 kg date fruits from the Khalas variety, season 2019, was collected from the local market in Al Ahsa Province, Saudi Arabia, packaged in 1 kg lots, stored at room and refrigerator temperatures and the microbial contamination and the chemical and physical properties monitored over a period of six months of storage. Total bacteria, lactic acid bacteria, Enterobacteriaceae, yeasts and molds were counted and representatives of yeast and mold contaminants were identified using morphological, physiological and molecular typing techniques. Changes in the color and texture of the samples were also monitored during storage.

Findings

The yeasts detected were two strains of each of Lachancea thermotolerans and Rhodosporidiobolus fluvialis and one strain of Cystofilobasidium lacus-mascardii. For molds, one strain of each of Aspergillus niger, Aspergillus flavus, Penicillium chrysogenum and Aspergillus caespitosus have been detected. No significant growth of these microorganisms was observed, but enough load persisted during storage that makes the samples not meeting the microbiological standards. There were significant changes in the color and texture of the fruits during storage.

Originality/value

These findings add important information that can help producers and processors to improve quality and promote marketing of date fruits, especially to international markets.

Details

Arab Gulf Journal of Scientific Research, vol. 42 no. 4
Type: Research Article
ISSN: 1985-9899

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Article
Publication date: 1 March 1981

Clive Bingley, Edwin Fleming and Allan Bunch

THE BIAS towards the shires in the rate‐support grant for the next fiscal year has brought benefit, albeit of a negative kind, to one county librarian to whom I was chatting…

20

Abstract

THE BIAS towards the shires in the rate‐support grant for the next fiscal year has brought benefit, albeit of a negative kind, to one county librarian to whom I was chatting recently, who has to face a cut in his budgets of ‘only about £60,000’, which is some 3% of his total. We agreed ruefully that in real terms public libraries have had to live with annually reducing expenditure for at least a decade, and that 3% next year was at least manageable, if no great stimulus to morale.

Details

New Library World, vol. 82 no. 3
Type: Research Article
ISSN: 0307-4803

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Article
Publication date: 1 December 2003

Frank Coultard

61

Abstract

Details

Circuit World, vol. 29 no. 4
Type: Research Article
ISSN: 0305-6120

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