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Although personal information privacy concerns have been around for years, the introduction of E‐commerce and its associated technologies presents privacy concerns anew. The Fortune 500 represents traditional leadership in the use of technologies and business practices. This preliminary study examines Web sites of the Fortune 500 and shows that slightly more than 50 percent of Fortune 500 Web sites provide privacy policies on their home pages. Comprehensive privacy policies to address all privacy dimensions recommended by the FTC are less common.

Horizontal mega portals power the Internet by guiding millions of users who wish to communicate, search, shop, and perform a multitude of other tasks made possible via the Internet. The purpose of this study is to find which portal service functions generate satisfied users in Korea and in the USA based on the concept that mega portals developed in different countries may have different macro‐level services that satisfy the portals' users.

The survey instrument was used to capture portal service usage and overall portal satisfaction. The exploratory nature of this study lends itself to a limited hypothesis regarding the significance of mega portal macro services on user satisfaction. Partial least square analysis via PLS‐Graph was used to analyze the data for the measurement model for portal satisfaction.

The result of the study shows that the influential C‐services factors for user satisfaction are different between Korea and the USA. User satisfaction for portal usage is significantly influenced by Content and Community in Korea and is significantly influenced by Content and Communication in the USA. But user satisfaction is not significantly influenced by Commerce and/or Coordination for either country.

This study verifies that there are preference differences between countries. As turf battles between major Internet portals continue, any ramp up of portal services without regard for what might be a very high user audience appeal or for what might be different based on cultural differences will likely generate a disappointing outcome.

There are few studies examining the marketing characteristics of intercollegiate women's volleyball spectators. The purpose of this paper is to examine intercollegiate women's volleyball spectators from the perspectives of sociodemographics, market demand and consumption. Spectators (N=265) from seven intercollegiate women's volleyball games at three National Collegiate Athlete Association Division-I universities participated in the study. The findings indicate that there is a need to emphasise the market demand factors when marketing intercollegiate women's volleyball games.

The purpose of this study was to advance research on work-related well-being and age by using a life-span approach to investigate the relationship between mastery goal orientation and work engagement during various age periods. The authors further tested whether a perceived motivational climate moderated the proposed relationships, and whether the nature of the moderation differed between age groups.

The authors utilized a two-wave, web-based questionnaire survey and collected data from 838 employees in the financial sector in Norway. Multiple regressions and PROCESS macro were used to test these hypotheses.

The authors found that both work engagement and mastery goal orientation differed across age groups and that the relationship between mastery goal orientation and work engagement was stronger for older than for younger ages. The results further support the moderating role of a motivational climate. Whereas a perceived mastery climate moderated the relationship between mastery goal orientation and work engagement for older workers, a perceived performance climate moderated the suggested relationship for younger workers.

The study extends research on work engagement in an age-diverse workforce by applying a life-span approach to the interplay between person and contextual elements in fostering work engagement. Furthermore, the study involved investigating factors that may inhibit or enhance the link between mastery orientation and work engagement for various age groups, which is important given work engagement’s link to central work outcomes.

This study aims to examine the role of gender balance in forming individuals’ understanding of entrepreneurship as manifested in the graduates’ occupational choices, asking: Does gender balance in entrepreneurship education influence start-up behaviour after graduation? Based on gender mainstreaming, this study builds on the assumption that gender balance influences classroom and student community discourses. This study presents two hypotheses suggesting a positive relationship between gender balance (student and mentor gender balance, respectively) and the likelihood of engaging in start-up behaviour after graduation.

The context is an international one-year master's programme in entrepreneurship and innovation, which adopts an experienced-based pedagogical approach to support learning. This study applies binary logistic regression analysis to test the hypotheses on a sample of 107 graduates who responded to a web-based questionnaire on post-graduation career paths.

This study finds support for the first hypothesis indicating that student gender balance in the classroom has a significant positive impact on graduates' likelihood of engaging in start-up activity post-graduation. In the interpretation of these findings, this study emphasizes that a master's programme in entrepreneurship is an important arena where students' attitudes, values, aspirations and intentions towards entrepreneurship are shaped and their identity developed.

While studies have demonstrated gender bias in the discourses on entrepreneurship education and content, there is little evidence of its consequences or how it is addressed. Findings of this study point directly to this gap by revealing that improved gender balance is not only beneficial to the underrepresented gender, but to the overall student group.

The purpose is to examine the behaviors of consumers engaged in fan activity and determine if there are attitudinal and behavioral characteristics common across the differing fan subcultures.

The characteristics affecting fan behavior are examined through the literature and a series of structured interviews with fans which are then evaluated for the presence or lack of the sought for characteristics of fanaticism.

The research indicates that there are certain common characteristics to be found in fans interested in different topics and that these characteristics influence the behaviors of those involved in fan behavior.

Given the prevalence of fan influences in popular and consumptive culture, opportunity exists for research beyond the exploratory work done here including larger interview populations from a greater number of fan subcultures.

Marketing professionals may use the identified characteristics as a guide in marketing popular culture to those markets best attuned to accept and embrace it.

This paper provides exploratory research in an area of popular culture that has previously been examined as categories of fans, rather than as an inclusive subculture of fanaticism.