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Article
Publication date: 4 September 2023

Kim Schu and Holger Preuss

This research aims to focus on the strategic management by National Olympic Committees (NOCs) during the COVID-19 crisis. The authors investigate “How are strategies being…

171

Abstract

Purpose

This research aims to focus on the strategic management by National Olympic Committees (NOCs) during the COVID-19 crisis. The authors investigate “How are strategies being developed within European NOCs to tackle the impact of the corona crisis?” and “which measures have proven to be particularly helpful?”

Design/methodology/approach

The research uses a sequential exploratory mixed-methods approach. Five high-level representatives of European NOCs were interviewed using expert interviews to gain insights into their strategy development process. The interviews were analyzed using qualitative content analysis, and a questionnaire was developed based on the results. Nineteen other European NOCs were surveyed using this questionnaire to verify the strategy development process steps on a larger sample.

Findings

The research resulted in a six-step NOC strategy development process framework, with helpful measures for each step. It can help the organizations to better cope with current or upcoming crises.

Originality/value

This framework can serve as a guide for NOCs to find the right steps and measures to better perform in crisis situations.

Details

Sport, Business and Management: An International Journal, vol. 13 no. 6
Type: Research Article
ISSN: 2042-678X

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Article
Publication date: 31 October 2023

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

101

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The research yielded a seven-step strategy development processes, that could be adopted by sports governing bodies during times of crises.

Originality/value

The briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Details

Strategic Direction, vol. 39 no. 12
Type: Research Article
ISSN: 0258-0543

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Article
Publication date: 31 March 2020

Marwan Al Qur’an

This study aims to explore critical success factors contributing to the selection of beneficial foreign markets by Arabian international firms.

851

Abstract

Purpose

This study aims to explore critical success factors contributing to the selection of beneficial foreign markets by Arabian international firms.

Design/methodology/approach

Multiple case study method was adopted in the study, and thus, two rich-information comparative case studies were purposefully selected from Arabian large firms. Additionally, seven international market selection (IMS) decisions were examined through relying on personal interviews and archival data, and field notes as secondary data resources. Two main stages of analysis were undertaken, i.e. within and cross-case analyses.

Findings

The results showed four critical factors contributing to the selection of beneficial international markets by Arabian firms, i.e. international business experience of the selected management team, the market knowledge about the potential international markets, in-house and external consultations with international business experts and identification of a trustworthy and internationally experienced manager for the international operation.

Practical implications

The results have important implications to business managers by improving their foreign market selection behavior. Further, the research’s findings can assist less-experienced firms, willing to internationalize their businesses, in enhancing their decision-making process to arrive at beneficial country for their international operations.

Originally/value

The research findings provide significant theoretical contribution to literature review on the internationalization process of firms through addressing critical success factors in IMS decision process. Further, it provides significant methodological contributions in relation to the effectiveness of the case study approach in capturing elements of the IMS process.

Details

Competitiveness Review: An International Business Journal , vol. 30 no. 5
Type: Research Article
ISSN: 1059-5422

Keywords

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Abstract

Details

The Emerald Handbook of Computer-Mediated Communication and Social Media
Type: Book
ISBN: 978-1-80071-598-1

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Article
Publication date: 27 June 2024

Chanjuan Gong, Xinming He and Jorge Lengler

This paper systematically reviews and scrutinises the current development of studies concerning digital platform use in firms’ internationalisation. It also provides a research…

709

Abstract

Purpose

This paper systematically reviews and scrutinises the current development of studies concerning digital platform use in firms’ internationalisation. It also provides a research agenda for future work. Despite more than two decades of research, the study of how traditional firms enter foreign markets using digital platforms remains in its infancy. This paper contributes insights into the academic and managerial relevance of this field.

Design/methodology/approach

A systematic review of the literature based on content analysis was undertaken, drawing from peer-reviewed journal articles in international business, international marketing, information systems, and electronic commerce. The articles were published between 1999 and 2023, and the review employed a vote-counting method.

Findings

This analysis of 61 papers indicates that research on digital platform use in firms’ internationalisation is growing rapidly. However, the field itself is fragmented, and the research findings are inconsistent. This dynamic area reflects a growing trend, is dominated by several theories, relies primarily on survey data, and frequently uses China as a research context.

Originality/value

In acknowledging the vibrancy and managerial importance of this field, the authors offer a comprehensive overview of the existing studies to serve as a repository of knowledge on digital platform use in internationalisation for both academics and practitioners. Based on the aforementioned analysis, this study develops a reconciling framework to address current research gaps and identify future study directions.

Details

International Marketing Review, vol. 41 no. 5
Type: Research Article
ISSN: 0265-1335

Keywords

Available. Open Access. Open Access
Article
Publication date: 31 August 2017

Taesung Hwang

This work proposes a methodology to project future freight demand for all commodity types that begin and end in each geographical region and the amount of freight that moves…

389

Abstract

This work proposes a methodology to project future freight demand for all commodity types that begin and end in each geographical region and the amount of freight that moves between all origin and destination pairs. Following the traditional four-step demand forecasting framework, the procedure corresponds to trip generation and trip distribution analysis for interregional freight demand. Using future economic growth factors from macroeconomic and input-output models, the amounts of freight production and attraction in each analysis zone are forecasted and taken as given. Subsequently, an iterative matrix balancing method is applied to determine the estimated freight shipment demand for all origin and destination zone pairs. The proposed algorithm is applied to generate predicted future freight demand within the United States from 2010-2050 in five-year increments based on the national freight demand data from 2007. Four different scenarios are proposed that consider variations in both global economic growth and environmental regulation. This study will assist transportation planners and decision makers in public and private sectors to assess how future freight delivery demand on the national scale considering various future global economic growth and environmental policy scenarios will affect various issues such as air quality and human health problems.

Details

Journal of International Logistics and Trade, vol. 15 no. 2
Type: Research Article
ISSN: 1738-2122

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Article
Publication date: 11 December 2019

Ioan-Iustin Vadana, Lasse Torkkeli, Olli Kuivalainen and Sami Saarenketo

Little research has been done on the emergence of companies that engage in increasingly digital entrepreneurship with digitalized value-chain activities. The purpose of this paper…

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Abstract

Purpose

Little research has been done on the emergence of companies that engage in increasingly digital entrepreneurship with digitalized value-chain activities. The purpose of this paper is provide a consistent picture of how value-chain digitalization affects companies’ internationalization and international marketing (IM), and give insights regarding the influence of the degree of value-chain digitalization on the level of internationalization.

Design/methodology/approach

This paper takes an explorative approach based on a literature review and uses a conceptual analysis and research framework to empirically classify digitalized/-ing companies.

Findings

This study finds ways to classify the internationalization of companies according to the degree of digitalization of their value-chain. The more these companies use internet hardware infrastructure and web and mobile software technologies, the better they can leverage their foreign assets, achieving a higher share of foreign sales with relatively limited foreign assets.

Research limitations/implications

The results enrich the literature on internationalization and IM and entrepreneurship to explain companies that are distinctly digitalized across their value-chain activities.

Practical implications

This research provides evidence for companies regarding digitalization of the value-chain to facilitate entrepreneurial opportunities and offer rapid, efficient and affordable internationalization.

Originality/value

This research tackles a novel phenomenon by analyzing companies’ value-chain digitalization in relation to their degree of internationalization and IM.

Details

International Marketing Review, vol. 37 no. 3
Type: Research Article
ISSN: 0265-1335

Keywords

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Article
Publication date: 1 January 2006

Astrid Wargenau and Deborah Che

This research investigated wine tourism development and marketing in southwest Michigan, a longtime viticultural, but emerging wine tourism region. The aims involved discovering…

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Abstract

Purpose

This research investigated wine tourism development and marketing in southwest Michigan, a longtime viticultural, but emerging wine tourism region. The aims involved discovering the motivations, expectations, and successes of Southwest Michigan Wine Trail member wineries in developing horizontal and vertical alliances.

Design/methodology/approach

Semi‐structured, in‐depth interviews were conducted with individuals in charge of the wineries’ marketing activities (i.e. marketing directors and members of the marketing departments, winery owners). These interviews were recorded and transcribed. Activities fostered through the horizontal and vertical alliances were identified.

Findings

Alliances along the Southwest Michigan Wine Trail have furthered the development and marketing of wine tourism. The trail's member wineries have formed strong horizontal relationships, which include joint advertising, promotion, and production. They have also built vertical relationships with tour operators, lodging businesses, and restaurants that promote individual wineries as well as the wine region. Wine tourism has provided wineries with another sales outlet and established the wine region as a destination.

Originality/valve

This study contributed to the limited literature on the development and marketing of wine tourism in Michigan and in other emerging wine regions in the United States. For those working to further such rural/agri‐tourism, this research indicated that there is considerable growth potential through an increased presence in restaurants and in packaging with accommodations. Adding new specialized wine tours, wine festivals,geographical target markets, and a focus on wine education on‐site and at educational institutions can expand wine tourism and sales.

Details

International Journal of Wine Marketing, vol. 18 no. 1
Type: Research Article
ISSN: 0954-7541

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Article
Publication date: 16 August 2024

Ankit Surana, Meena Chavan, Vikas Kumar and Francesco Chirico

The aim of this paper is to explore the internationalization of digital platform firms, specifically to investigate the advantages digital platform firms build during the…

380

Abstract

Purpose

The aim of this paper is to explore the internationalization of digital platform firms, specifically to investigate the advantages digital platform firms build during the internationalization journey, which helps them overcome the liability of foreignness. More importantly, drawing on network theory and Luo’s framework of new OLI advantages, a new framework of Platform OLI (P-OLI) advantages is developed for digital platform firms.

Design/methodology/approach

This study adopts a multi-case method to empirically understand the internationalization phenomenon of digital platform firms in the emerging economy of India, which is a less researched area. Twenty semi-structured interviews from top executives of 12 Indian headquartered digital platform firms were inductively analyzed based on Gioia’s method, and a cross-case examination was conducted to explore the respondent firm’s internationalization journey.

Findings

Several novel open resource and linkage advantages were identified for digital platform firms that are not covered by the new OLI advantages proposed by Luo. Furthermore, a new “I” advantage, which is information and knowledge advantage, has evolved from the data. This resulted in enhancing the scope of the new OLI framework and network theory and further enabled us to develop the P-OLI framework, a new framework for digital platform firms that reflects the specific advantages a digital platform firm builds during internationalization.

Originality/value

This is the first study which evaluates the new OLI framework from the perspective of a digital platform firm to develop a novel framework, P-OLI. Further, this study is among the few studies with an Indian digital platform firm focus and relies on primary interview data to study digital platform firms’ internationalization phenomenon.

Details

International Marketing Review, vol. 41 no. 5
Type: Research Article
ISSN: 0265-1335

Keywords

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Book part
Publication date: 25 January 2022

Cesare Amatulli, Andrea Sestino, Alessandro M. Peluso and Gianluigi Guido

New technologies represent an important challenge for all sectors across the world, becoming a relevant opportunity for the luxury hospitality industry as well. This study…

Abstract

New technologies represent an important challenge for all sectors across the world, becoming a relevant opportunity for the luxury hospitality industry as well. This study empirically investigates the effects of openness to change and status consumption orientation in influencing luxury hotel guests' perceived usefulness of voice assistants when integrated with their staying. Specifically, we shed light on the potential interplay between these two constructs in shaping guests' perceived usefulness of these devices. Finding suggests that openness to changes and status consumption represents two potentially alternative aspects that managers could leverage to encourage hotel guests' perceived usefulness and vocal assistant devices. This implies that openness to change on the part of luxury hotel guests may be a necessary but not sufficient condition for these devices to be accepted. Rather, luxury hotel managers should also consider the status consumption orientation of their guests.

Details

The Emerald Handbook of Luxury Management for Hospitality and Tourism
Type: Book
ISBN: 978-1-83982-901-7

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