Kian Yeik Koay, Weng Marc Lim, Kim Leng Khoo, Jesrina Ann Xavier and Wai Ching Poon
Amidst escalating sustainability challenges, product and brand managers face a pressing need to foster responsible consumption and marketing strategies. Guided by the theory of…
Abstract
Purpose
Amidst escalating sustainability challenges, product and brand managers face a pressing need to foster responsible consumption and marketing strategies. Guided by the theory of planned behavior, this paper aims to explore consumers’ motivation to purchase second-hand clothing, a type of product that contributes to Sustainable Development Goal (SDG) 12 on Responsible Consumption and Production by democratizing the brand, extending the life-cycle of the product, promoting a circular economy, while reducing economic costs for consumers and environmental costs for companies.
Design/methodology/approach
A two-stage study was conducted: 20 consumers were initially interviewed to identify the salient beliefs about second-hand clothing, and following that, a survey was conducted with 449 consumers to statistically analyze consumers’ motivation to purchase second-hand clothing. The data were analyzed using partial least squares-structural equation modeling (PLS-SEM) and necessary condition analysis (NCA).
Findings
From a “should-have” perspective (PLS-SEM), the study reveals that behavioral beliefs, injunctive normative beliefs, descriptive normative beliefs and control beliefs positively shape attitudes, injunctive norms, descriptive norms and perceived behavioral control toward second-hand clothing, whereas attitudes, injunctive norms, moral norms and perceived behavioral control positively influence consumers’ purchases of second-hand clothing. From a “must-have” perspective (NCA), the study shows that behavioral beliefs, injunctive normative beliefs and descriptive normative beliefs are necessary conditions to positively shape attitudes, injunctive norms and descriptive norms toward second-hand clothing, whereas attitudes, injunctive norms and perceived behavioral control are necessary conditions to stimulate second-hand clothing purchases.
Originality/value
The study offers a deep dive into consumers’ motivation to purchase second-hand clothing using a multimethod approach that enables not only the elicitation of salient beliefs (through interviews) but also the empirical examination of these beliefs alongside varying subjective norms in motivating consumers to purchase second-hand clothing (via survey). Given that beliefs are deeply rooted, the rigorous unfolding and validation of consumers’ beliefs about second-hand clothing, including the “should-haves” versus the “must-haves,” provide finer-grained insights that product and brand managers can strategically use to encourage consumers to purchase second-hand clothing.
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Kian-Yeik Koay and Patrick Chin-Hooi Soh
This paper aims to provide a brief review of cyberloafing in a holistic and comprehensive manner. Specifically, this paper discusses the nature of cyberloafing, factors that…
Abstract
Purpose
This paper aims to provide a brief review of cyberloafing in a holistic and comprehensive manner. Specifically, this paper discusses the nature of cyberloafing, factors that influence cyberloafing, positive and negative impacts of cyberloafing, and suggestions for prevention and control.
Design/methodology/approach
This paper has four sections: what is cyberloafing, what motivates people to cyberloaf, negative and positive impacts of cyberloafing and suggestions for its prevention and control.
Findings
There are various reasons that motivate employees to cyberloaf, and cyberloafing has both positive and negative impacts. The decision to allow or disallow employees to cyberloaf at workplace very much depends on the company’s work culture and how top management thinks about cyberloafing. This paper provides several suggestions on how to control and prevent cyberloafing.
Originality/value
A holistic overview of cyberloafing is discussed in this paper.
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This study aims to examine the joint moderating effects of privacy risk and time risk on the relationship between financial risk and intentions to pirate digital products.
Abstract
Purpose
This study aims to examine the joint moderating effects of privacy risk and time risk on the relationship between financial risk and intentions to pirate digital products.
Design/methodology/approach
The author collected data from 247 participants using a survey method. Subsequently, PROCESS macro was used to evaluate the proposed hypotheses.
Findings
This study found that financial risk does not have a significant relationship with the consumer intention to pirate digital products. However, privacy risk moderates the negative relationship between financial risk and consumers’ intention to pirate digital products, such that the negative relationship is stronger when privacy risk is high. Furthermore, time risk does not moderate the negative relationship between financial risk and consumers’ intention to pirate digital products. Lastly, it was found that privacy risk and time risk jointly moderate the negative relationship between financial risk and consumers’ intention to pirate digital products, such that the negative relationship is strongest when both privacy risk and time risk are high.
Originality/value
This study contributes to the digital piracy literature by understanding the extent of consumer predispositions when there are combined different types of perceived risks against their piracy decision.
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Kian Yeik Koay and Weng Marc Lim
Grounded in self-congruency theory, this study aims to investigate the impact of different types of congruence in social media influencer marketing on consumers’ online impulse…
Abstract
Purpose
Grounded in self-congruency theory, this study aims to investigate the impact of different types of congruence in social media influencer marketing on consumers’ online impulse buying intentions under the moderating influence of wishful identification.
Design/methodology/approach
This study collects survey responses from an online sample of 232 social media users and analyses them using partial least squares structural equation modelling.
Findings
This study delineates two distinct pathways influencing online impulse buying intentions within influencer marketing: direct consumer–product congruence and the conditional role of consumer–influencer congruence. Particularly, the alignment between a consumer’s self-image and the product’s attributes independently drives online impulse buying intentions. Conversely, consumer–influencer congruence, despite high alignment, fails to spur online impulse buying intentions unless amplified by wishful identification – the consumer’s aspirational desire to emulate the influencer. This finding underscores the complexity of impulsive consumer behaviours in the digital marketplace, highlighting the pivotal role of product appeal and the conditional influence of influencer relationships on spontaneous purchasing decisions.
Originality/value
This study pioneers by elucidating the congruence interplay between consumers, influencers and products in online impulse buying, emphasising wishful identification as a critical moderating factor. Theoretically, it expands self-congruency theory by detailing the distinct roles of congruence types on impulsive behaviours, notably underlining the essential role of wishful identification for the effect of consumer–influencer congruence. Practically, the insights equip brands with a deeper understanding of the key drivers behind impulsive purchases in an influencer-centric digital marketplace, offering strategic guidance for optimising influencer collaborations and product presentations to enhance consumer engagement and sales.
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Kian Yeik Koay and Pang Kiam Lim
Recent scholars have established that knowledge hiding does not equate to the lack of knowledge sharing. Due to a scarcity of papers on knowledge hiding, this paper aims to…
Abstract
Purpose
Recent scholars have established that knowledge hiding does not equate to the lack of knowledge sharing. Due to a scarcity of papers on knowledge hiding, this paper aims to understand the mechanisms through which ethical leadership influences knowledge hiding based on social learning theory and social cognitive theory.
Design/methodology/approach
The field study involves 243 employees from public listed companies in Malaysia. Partial least square structural equation modelling is used to test the hypothesised relationships.
Findings
The results indicate that moral disengagement mediates the relationship between ethical leadership and knowledge hiding. Furthermore, organisational commitment moderates the negative relationship between ethical leadership and knowledge hiding, such that the negative relationship is stronger when organisational commitment is high.
Originality/value
This study is the first to investigate the influence of ethical leadership on knowledge hiding through the mediating effect of moral disengagement. Moreover, organisational commitment is an important boundary condition for the relationship between ethical leadership and knowledge hiding. The implications for practice and future research are also discussed.
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Kian Yeik Koay, Ser Zian Tan, Izian Idris, Mei Kei Leong and Chee Wei Cheah
The consumption of bubble tea is a huge phenomenon in Southeast Asia, and many bubble tea stores have been decorated uniquely in an attempt to attract more consumers. Hence, the…
Abstract
Purpose
The consumption of bubble tea is a huge phenomenon in Southeast Asia, and many bubble tea stores have been decorated uniquely in an attempt to attract more consumers. Hence, the purpose of this study is to investigate the influence of servicescape on experiential value and its influence on consumers' responses (i.e. eWOM, revisit intentions and willingness to pay a price premium) based on the Stimulus-Organism-Response framework.
Design/methodology/approach
This research project gathered survey data from 289 consumers of bubble tea. The collected data underwent analysis employing a statistical technique known as partial least squares structural equation modelling to examine and understand the relationships between different variables within the dataset, offering insights into consumer behaviour and preferences regarding bubble tea consumption.
Findings
The results show that factors such as facility aesthetics, seating comfort and cleanliness positively affect experiential value. However, layout accessibility and signs and symbols do not affect experiential value. In addition, experiential value positively affects eWOM, revisit intentions and willingness to pay a price premium.
Originality/value
The importance of servicescape in physical stores within the restaurant setting has been extensively documented in existing literature. However, there is a notable lack of research addressing the influence of servicescape on consumer responses, particularly within the bubble tea context. This study stands out as one of the few endeavours to examine the impacts of servicescape on consumer responses within the bubble tea industry.
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Kian Yeik Koay and Catherine Hui Yi Lai
The purpose of this study is to better understand the effect of workplace ostracism on cyberloafing by examining the mediating effect of moral disengagement. The role of…
Abstract
Purpose
The purpose of this study is to better understand the effect of workplace ostracism on cyberloafing by examining the mediating effect of moral disengagement. The role of organisational commitment as a moderator of the association between workplace ostracism and cyberloafing is also examined.
Design/methodology/approach
The proposed hypotheses are tested with survey data collected from 243 employees among public listed companies in Malaysia. Data are analysed using partial least squares structural equation modelling.
Findings
The results show that workplace ostracism has a significant positive influence on cyberloafing. Furthermore, it is observed that workplace ostracism serves as a mediating factor in the link between workplace ostracism and cyberloafing. Finally, organisational commitment is revealed to have no significant moderating effect on the relationship between workplace ostracism and cyberloafing.
Originality/value
To the best of the authors’ knowledge, this is the first study to build and test a model based on social cognitive theory that examines the fundamental mechanisms through which workplace ostracism influences cyberloafing.
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Christine Nya-Ling Tan, Mcxin Tee and Kian Yeik Koay
This study investigates the factors affecting university students’ intentions to continuously use ChatGPT by integrating the UTAUT3 (Unified Theory of Acceptance and Use of…
Abstract
Purpose
This study investigates the factors affecting university students’ intentions to continuously use ChatGPT by integrating the UTAUT3 (Unified Theory of Acceptance and Use of Technology) and ISS (Information Systems Success) theories.
Design/methodology/approach
By using self-reported questionnaires, 388 usable data from university students in Malaysia were analysed using partial least squares structural equation modelling.
Findings
The results indicate that hedonic motivation, habit, and facilitating conditions significantly impact students’ continuous intentions to utilise ChatGPT. Furthermore, system quality, information quality, service quality, and conversational quality significantly influence students’ ChatGPT satisfaction. Crucially, satisfaction is a critical factor in continuous intention to utilise ChatGPT.
Originality/value
This research integrates UTAUT3 and ISS theories to understand factors influencing university students’ satisfaction with continuous intentions to use ChatGPT, filling the gap in previous studies that have focused on these theories separately.
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Man Lai Cheung, Wilson K.S. Leung, Jun-Hwa Cheah, Kian Yeik Koay and Bryan Cheng-Yu Hsu
Using consumption value theory, this study aims to examine the impact of tourists’ perceived consumption value dimensions of tea beverages offered by Hong Kong (HK)-style cafés…
Abstract
Purpose
Using consumption value theory, this study aims to examine the impact of tourists’ perceived consumption value dimensions of tea beverages offered by Hong Kong (HK)-style cafés, including taste value, price value, health value and emotional value, on tourists’ memorable experience (ME), satisfaction and revisit intention.
Design/methodology/approach
Using an online survey, this study collected 225 usable data from tourists who had experience in visiting HK-style cafés. Partial least squares–structural equation modelling was used to examine the importance of tourists’ value dimensions, including taste value, price value, health value and emotional value, on tourists’ ME, satisfaction and revisit intention.
Findings
The results revealed that taste value, price value, health value and emotional value are significant predictors of tourists’ ME in HK-style cafés, which in turn drive their satisfaction and revisit intention.
Research limitations/implications
This study focusses on a single context: HK-style cafés. Future research may enhance the generalisability of the findings by replicating the model in other countries with diverse cultures.
Practical implications
Tourism marketers may strengthen tourists’ ME, satisfaction and revisit intention by promoting tea beverages as well as HK-style cafés. Tourism marketers are recommended to communicate taste value, price value, health value and emotional value of HK-style tea beverages, which in turn encourages tourists to learn about the features of tea beverages. Subsequently, it drives tourists’ ME and satisfaction, thereby strengthening their intention to revisit.
Originality/value
This study contributes to the tourism marketing literature by providing an understanding of the role of tea beverage value in driving tourists’ ME, satisfaction and revisit intention. By empirically testing a research model, this study confirms that specific consumption value elements of tea beverages, namely, taste value, price value, health value and emotional value, are critical drivers in driving tourists’ ME, satisfaction and revisit intention.
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Kian Yeik Koay, Chee Wei Cheah and Hui Shan Lom
This study aims to investigate the influence of perceived risk, including financial, functional, aesthetic, sanitary, psychological and social risks, on the intention to purchase…
Abstract
Purpose
This study aims to investigate the influence of perceived risk, including financial, functional, aesthetic, sanitary, psychological and social risks, on the intention to purchase second-hand clothing (SHC) between SHC consumers and non-SHC consumers based on perceived risk theory.
Design/methodology/approach
A total of 290 responses were collected, with 110 from SHC consumers and 180 from non-SHC consumers. Partial least squares structural equation modelling was used to validate the hypotheses. Additionally, a permutation test and multigroup analysis (MGA) were performed.
Findings
The findings indicate that different types of risk have varying effects on both SHC and non-SHC consumers’ intention to purchase SHC. In particular, financial, aesthetic and social risks are found to be significant predictors of purchase intention for SHC consumers. By contrast, sanitary and psychological risks are significant predictors of purchase intention for non-SHC consumers. Furthermore, the MGA results indicate a significant difference between SHC consumers and non-SHC consumers in the relationship between financial risk, social risk and purchase intention.
Originality/value
To the best of the authors’ knowledge, this is the first study to examine the effects of different types of risk on the intention to purchase SHC in both SHC and non-SHC consumers. The findings will provide practitioners with practical insights for developing more effective strategies to target these two distinct consumer groups.