Search results

The purpose of this study was to produce yarns from three different spinning techniques, i.e.Murata Vortex Spinning (MVS) ring spinning and rotor spinning. Those yarns were then used to produce fabrics. Then, the effect of silicone softener on tactile comfort of fabric was investigated.

Three different yarns, i.e. Ring, Rotor and MVS yarns, were used to make fabrics using CCI sample loom which were then subjected to post treatments like desizing, scouring and bleaching. After the completion of the dyeing process, silicone-based softener was used to improve the hand feel of fabrics. The structures of three yarns were evaluated using Scanning electron microscopy. The fabrics were evaluated against compression, bending and surface properties using Kawabata evaluation system.

The fabric made of MVS yarn depicted more geometrical roughness, coefficient of friction and bending rigidity but less compressibility as compared to fabrics made with other yarns. It was observed that softener concentration has a direct relationship with thickness and bending rigidity of the fabric, and inverse relationship with coefficient of friction and geometrical roughness of the fabric.

MVS yarn has some superior properties over rotor and ring spun yarn like high production rates, high resistance to pilling, clear appearance and stability against deformation but has disadvantage that it has less compressibility. Therefore, softener is applied on the fabric, to address this issue, so that it could also be used for apparels application.

In the textile dyeing industry, the foam dyeing has been recognized as a significantly sustainable alternative for the cotton fabrics. However, this efficient technology undergoes the many issues related to the foam generation, foam optimization and the required performance of the resultant fabrics. The purpose of this paper is to address these issues through the development and optimization of the novel reactive foam dyeing recipes for the cotton fabrics.

The foam dyeing recipes were generated and optimized using the different stabilizers, foaming agents and three primary colors of reactive dyes. The different recipes were applied onto the cotton fabric using laboratory scale foam coating machine. The performance of the foam coated and padded fabrics was evaluated using different criteria including the shade depth, rubbing fastness, air permeability, washing fastness, perspiration fastness, light fastness and tear strength. Then, a complex decision-making approach, namely, analytic hierarchy process (AHP), was applied for the ranking of the key recipes based on the main criteria.

The newly optimized foam dyeing recipes were found very competitive with the conventional pad dyeing process with respect to the shade-depth and the other performance properties. The optimization of foaming parameters and addition of stabilizers have advanced the foam dyeing process, which would accelerate the implementation of foam dyeing methods in the textile industry. Furthermore, significant water and energy savings would be achieved as compared to the conventional foam dyeing. AHP model offered a comprehensive and rational way to identify the most important recipes amongst the selected recipes.

In this research, novel foam dyeing recipes have been developed for the cotton fabrics through the optimization of the different stabilizers, foaming agents and the three primary colors of reactive dyes. Until now, the exiting literature has not reported the combination of these stabilizers with the different foaming agents and three primary reactive dyes for the improvement of sustainable foam cotton dyeing process.

This study aims to understand the influence of cartoon characters on the generation alpha (GA) in purchase decision-making, supported by the theory of planned behaviour.

Quantitative study was used to collect data from 294 Indian parents on behalf of their children (between 8 and 12 years) using convenience sampling and 20 items Likert scale questionnaire. Partial least squares-structural equation modelling was used to analyse the data and for hypothesis testing.

The study shows the favourable impact of cartoon characters to influence the behaviour of GA while making the final purchase decision. The likability was found to be significantly related to the recall, willingness to try/buy. The recall was significantly related to willingness to try/buy and purchase intention. Willingness to try/but was significantly related to purchase intention, but it has no significant relation with the final purchase decision, whereas purchase intention had significant relation with the final purchase decision.

The study indicates that generating likability for cartoon characters among GA is important. Managers should recognize that although parents make the final purchase decision, however, children play an influential role. Advertisers should plan their communication accordingly. An emotional connection with cartoons can influence GA, which further impacts recall, willingness to try/buy, purchase intention and decision.

Various studies have been conducted in western countries, but very few studies have been conducted in emerging markets like India, highlighting cartoon characters’ influence on GA’s purchase decision-making, with theoretical underpinnings. The study also explores the importance of GA, an emerging consumer market in today’s digitalized era, which is highly influenced by technological gadgets. It becomes challenging for marketers to promote their products on television to influence GA purchase behaviour.