Search results

Constructed upon the knowledge-based view, the purpose of this study is to investigate the interrelationship between internal marketing, knowledge management processes and knowledge worker satisfaction. The study also postulates that specific combinations of internal marketing dimensions and knowledge management processes can lead to improved knowledge worker satisfaction.

The study sample is gathered from 248 personnel of Pakistan higher education institutions (HEI’s). The interrelationships are checked through Smart PLS 3.2.8. The fuzzy set qualitative comparative analysis (fsQCA) is used to examine configurational paths for improving knowledge worker satisfaction.

The results of the study show that in HEI’s, internal marketing has a substantial influence on knowledge management processes, and knowledge management processes strongly enhance knowledge worker satisfaction. The result from fsQCA reveals multiple configurational paths to improve knowledge worker satisfaction.

There is a scarcity of research that has explored the association of internal marketing, knowledge management processes and knowledge worker satisfaction. This study attempts to examine their inter-relationships in HEI’s. Methodologically, the study contributes by combining direct and configurational methods to foster the knowledge of organizational (higher education) matters. The use of fsQCA reveals multiple pathways to improve knowledge worker satisfaction and exposes asymmetric relationships between internal marketing and knowledge management processes that lead to knowledge worker satisfaction. The study identifies the interactions among variables that might not be directly obvious via conventional symmetric methods.

The purpose of this paper is twofold. First is the validation of a scale to measure the servant leadership of the university leaders. Second is to analyze how servant leadership affects the career satisfaction and life satisfaction of the academics.

Using a survey of 148 academics at universities located in Spain collected in May 2018, a couple of models were conducted using structural equation model techniques: a confirmatory factor analysis of second order in order to assess the leadership scale and a mediation model to assess how servant leadership impacts on the life satisfaction through career satisfaction.

Results reveal that leadership is a multi-dimensional construct having dimensions namely: behaving ethically, development, emotional healing, empowerment, pioneering, relationship building and wisdom. The total effect of servant leadership on life satisfaction is null due to a competitive mediation of career satisfaction.

Research on servant leadership has primarily focused on business organizations through extensive search in peer-reviewed databases the authors could not find a scale to measure servant leadership behavior in higher education. Additionally, the study assesses the role of career satisfaction as mediator between servant leadership and life satisfaction. Existing research has called for further research into both career and life satisfaction. Life satisfaction research has been criticized on the grounds that it has mainly overlooked the work/organizational settings. Moreover, the authors could only find little research into life satisfaction in higher education, that too in context of students.

Based on the knowledge-based view (KBV) and theory of planned behavior (TPB), the study aims to investigate the impact of sustainable leadership (SL) on knowledge management processes (KMPs) and the direct influence of KMPs on sustainable competitive advantage (SCA). Additionally, it aims to explore the mediating role of knowledge worker social responsibility (KWSR) in the relationship between KMPs and SCA. Furthermore, this study aims to evaluate the moderating effect of knowledge sabotage behavior (KSB) on the relationship between KMPs and KWSR.

The sample frame consisted of 354 academic and administrative workers from Pakistan’s higher education institutions. The hypothesized relationships were tested using the PLS-SEM approach.

The study found a significant positive effect of SL on KMPs as well as KMPs on SCA. Partial mediation of knowledge worker social responsibility between knowledge management processes and sustainable competitive advantage was confirmed. Furthermore, our findings indicate the negative moderating effect of knowledge sabotage behavior on the relationship between KMPs and KWSR.

The outcomes of this research strengthen the universities’ experience of Leadership and recommend how academics and administrators of higher education institutes can value knowledge management, which improves competitive advantage.

The originality of the study lies in elucidating the direct relationship of SL & KMPs with the moderating role of KSB in the link between KMPs and KWSR and the mediating effect of KWSR on the relationship between KMPs and SCA in the setting of higher education institutions (HEIs) in Pakistan. Furthermore, this study provides in-depth insights into the existing body of knowledge on the KBV and TPB about SL, KMPs, and SCA.

Through the lens of resource-based view (RBV), knowledge-based view (KBV) and DCV, this paper aims to investigate the relationship of entrepreneurial leadership (EL) on the project success (PS) and further examines the mediating effect of knowledge infrastructure capability (KIC), knowledge-based dynamic capability (KBDC) and Big data analytic capability (BDAC).

The data were collected from 467 employees working on project in software companies. The data were evaluated using SMART-PLS, a structural equation modeling (SEM) tool.

The study revealed a significant impact of EL on the PS, the study also found the significant mediation role of KIC, KBDC and BDAC on the EL and PS relationship.

The research gives valuable insight into the effective role of EL as a contemporary leadership style in project-based firms. Also, this research is one of the first to examine knowledge-oriented dynamic capabilities (DC) as a knowledge fulcrum in project execution. These DC have been empirically proven to facilitate EL in achieving PS and support the firm in competing in an uncertain environment.

The objectives of the study are threefold. First, it offers the development and validation of a scale to measure public sector servant leadership. Second, the study assesses the mediating role of self-efficacy in the relationship of servant leadership with life satisfaction. Finally, based on the tenets of complexity theory, fsQCA was utilized to identify the causal recipes that could lead to improved self-efficacy and life satisfaction in public sector employees.

Following a cross-sectional research design, data were collected from 352 public sector employees in Pakistan. CB-SEM and fsQCA techniques were used for data analysis.

Results revealed that leadership is a multidimensional construct having dimensions: authenticity, behaving ethically, development, emotional healing, humility and wisdom. Furthermore, the results showed a significant inter-relationship of servant leadership with self-efficacy and life satisfaction. Self-efficacy mediated the relationship between servant leadership and life satisfaction. The results showed various configurations of servant leadership dimensions leading to improved self-efficacy and life satisfaction.

This is one of the first studies to conceptualize the SL in the public sector and to develop a multidimensional scale for measuring and assessing its psychometric properties. The research contributes to existing knowledge by examining the role of servant leadership in promoting employee life satisfaction through self-efficacy. As a methodological contribution, the study is one of the first to use fsQCA in SL literature. Due to the greater emphasis on symmetric methods, there is a significant lack of research studies on causal configuration in public sector organizations.

Drawing on the knowledge-based view (KBV), the study investigates the impact of entrepreneurial leadership (EL) on knowledge management (KM) processes and further examines the mediating role of KM processes on the linkage between EL and project success (PS).

Survey data were collected from 304 project workers in software projects, and the proposed relationships were assessed through SMART-PLS structural equation modeling tool.

The study found a significant impact of EL on KM processes and PS. The analysis also revealed that KM processes significantly impact project success while EL impact PS indirectly through KM processes.

The relevancy of the research stems from the scarcity of research on EL, while studies on the role of leadership as a predictor of KM are significantly limited. Additionally, there is a scarcity of research on the impact of KM on project success. This is one of the earliest studies that investigate the inter-relationship among EL, KM processes and project success.

The purpose of this paper is to examine the impact of different food choice motives on attitude and, subsequently, the impact of attitude, subjective norm and perceived behavioural control on the purchase intention of Pakistani ethnic food, based on the food choice motives theory and the theory of planned behaviour.

Using an intercept survey, data were collected from 559 local tourists coming from different areas of the country, who visited Swat, Gilgit and Muree regions of Pakistan, and the data were analysed using SmartPLS software.

In terms of direct effects, mood, familiarity, natural content and price were found to be significant predictors for attitude, whereas attitude, subjective norm and perceived behavioural control were found to positively affect intention to purchase Pakistani ethnic food. In addition, attitude was found to serve as a mediator for the relationships between mood, familiarity, sensory appeal and price on purchase intention.

This study has shed some light on the food choice behaviour of domestic tourists opting for their own local cuisine in Pakistan, which is under-represented in the tourism and food research literature. We also tested an integrated model of food choice motives and the theory of planned behaviour in modelling purchase intention in the tourism perspective. The present study also adds to the existing literature on mediation by modelling attitude as a mediator between food choice motives and purchase intention in the context of a developing country.

Student loyalty is important if universities are to stay in business by recruiting and retaining satisfied students who provide positive evaluations of their university to others. The current study employed a theoretical framework established by consumer researchers to test the hypothesis that university social responsibility (USR) would predict student loyalty, but that this relation would be mediated by perceived service quality, student satisfaction, and student trust in their university.

Fee-paying university students in Pakistan (n = 608) completed a questionnaire to assess their perception of USR and service quality, their satisfaction with and trust in their university, and loyalty toward their university.

Structural equation modelling with partial least squares software supported the hypotheses that higher perceived USR would be related to higher student loyalty, and that this relation would be mediated by perceived service quality, student satisfaction, and student trust.

This study provides a novel contribution to the limited literature on USR and its relations with student loyalty. Several models have previously examined the relation between corporate social responsibility and general consumer loyalty, but these have limited applicability to the education sector. The data in this study support a model showing that USR supports student loyalty through its positive impact on perceptions of service quality, student satisfaction, and student trust. The findings suggest that USR could be a marketing tool that supports student loyalty, as long as USR initiatives increase students' perceptions of service quality, satisfaction and trust in their university.

Based on the tenets of complexity theory, the purpose of the study is to identify the causal recipes that can lead to improved customer loyalty.

A cross-country sample was drawn from Pakistan, China and Italy to explore customers’ hotel experiences. The study used asymmetrical fuzzy set qualitative comparative analysis (fsQCA) to unearth the recipes of antecedent conditions that can predict high scores in customer loyalty.

The study results complementing the major tenets of complexity theory found several recipes in each of the countries that can lead to improved customer loyalty.

Instead of focusing on individual factors, and how they impact loyalty, the study will help hotel management to understand the complexity of loyalty and it may not be improved through individual focus on antecedent conditions, instead, different pathways/recipes can help improve the loyalty. The study will help managers uncover alternative ways to attain increasing customer loyalty. The results reveal that customers in different countries have varied paths leading to loyalty, showing that hotel administration should not consider all customers as equal, with changing culture there is a change in how high loyalty may be achieved.

Customer loyalty is a complex construct, and the latest research reveals that symmetric methods have significant limitations, as they view loyalty as an outcome of isolated antecedents. Symmetric methods are less informative and have limited theoretical implications. Drawing on the tenets of complexity theory the study contributes to the loyalty literature in the hotel industry by highlighting the causal configurations leading to improved customer loyalty.

This study investigated the impact of servant leadership on project success in nongovernment organizations (NGOs) working in a developing country like Pakistan. A moderated mediation design was employed, and the mediating role of employees' emotional intelligence (EI) and job stress (JS) was tested between servant leadership on project success. Moreover, the study also examined the moderating role of team effectiveness.

Data were collected from 441 project team members working on different developed projects. Data were analyzed using partial least square-structural equation modeling (PLS-SEM) technique.

Results revealed that servant leadership exerts a significant positive impact on project success. Also, it is noted that servant leadership significantly increases the employee's emotional intelligence that contributes to project success although it does not reduce JS. However, JS was found to be a significant mediator in the association between servant leadership on project success. The findings also revealed that team effect plays an imperative moderating role in ensuring project success.

The study is one of the very few studies conducted to assess the impact of servant leadership on project success in not-for-profit organizations. The study contributes to the literature and methodology by adopting a holistic approach to investigate the mediation of EI and JS along with the moderation of team effectiveness in the nexus of servant leadership and project success.