Trang P. Tran, Adrienne Muldrow and Khanh Ngoc Bich Ho
This paper aims to test a theory-driven model reflecting the effects of perceived personalization on consumer–brand relationships on social media.
Abstract
Purpose
This paper aims to test a theory-driven model reflecting the effects of perceived personalization on consumer–brand relationships on social media.
Design/methodology/approach
The conceptual model is empirically tested through two studies using partial least squares-structural equation modeling. Other techniques, such as common method bias, multigroup comparison, mediation analysis and model fit comparison, are also used to give more insights into the analytical process.
Findings
Data from two studies show that perceived personalization is positively related to brand-related outcomes including brand self-expressiveness, consumer–brand engagement and brand connection. While consumer–brand engagement and brand connection are positively related to brand love, brand self-expressiveness is not.
Research limitations/implications
The paper contributes to the advertising and brand management literature by shedding light on a better understanding of the impact of personalization in the digital world.
Practical implications
Management could learn important lessons from personalization. If a strategy of promoting personalized ads is implemented successfully, those ads could change customer perceptions of brands which ultimately strengthens brand love.
Originality/value
This research provides an empirical model that helps marketers better understand the factors affecting brand love with personalized ads on social media.
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Thanh Tiep Le, Bich Nguyen Ngoc, Khanh Tran Ho Phuong, My Luong Hoang, Ngan Phan Kim and Ly Le Thi Cam
This research aims to investigate the relationships between organizational learning (OL), corporate social responsibility (CSR), corporate financial performance (CFP) and…
Abstract
Purpose
This research aims to investigate the relationships between organizational learning (OL), corporate social responsibility (CSR), corporate financial performance (CFP) and sustainable corporate performance (SCP) within the context of food-manufacturing family enterprises in Vietnam. Specifically, the study strengthens the combination of these three factors that collectively contribute to enhancing SCP. Furthermore, the research explores the role of service quality (SQ) and green brand innovativeness (GBI) as strategic levers for achieving a competitive edge in SCP within family enterprises.
Design/methodology/approach
This study was used the quantitative method to evaluate the influence of CSR, OL, CFP, SQ and GBI on the SCP of family enterprises. The study sample comprised 456 responses from top and middle management of organizations and used the smart partial least squares SEM (version 3.3.2) to analyze the data in the year 2024.
Findings
The study provides significant positive relationships between OL, CSR and CFP in contributing to enhancing SCP within family enterprises. Results suggest that firms with strong OL, CSR and CFP collectively could improve SCP. Furthermore, SQ and GBI emerged as integral factors in differentiating family enterprises in terms of SCP. While SQ plays a significant role in building customer loyalty and trust, GBI is crucial for positioning family enterprises as a sustainable one in the market. Thus, this study contributes to the existing academic knowledge by providing insights into how family enterprises can effectively balance economic, social and environmental objectives for long-term sustainability.
Originality/value
While previous studies have explored these factors independently, this study offers a novel perspective by examining their performances correlatively. The outcomes of this study provide valuable guidance for family enterprises’ managers, CEOs and business leaders to make strategic sustainability plans and create competitive edge when it comes to SCP.
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Tan Thi Giang Tran, Tri Tri Nguyen, Bich Thi Ngoc Pham and Phuong Thi Thu Tran
This study aims to examine the relationship between audit partner tenure and earnings management of companies listed on Vietnamese stock exchanges.
Abstract
Purpose
This study aims to examine the relationship between audit partner tenure and earnings management of companies listed on Vietnamese stock exchanges.
Design/methodology/approach
This study uses a sample of 1,363 observations from 2016 to 2019. This study manually collects data on audit partner tenure. Using Datastream financial data, this study calculates abnormal accruals using the modified-Jones models (Jones, 1991; Dechow et al., 1995; Kothari et al., 2005), which are used as the proxy for earnings management. This study runs Ordinary Least Squares regressions to test this study’s hypothesis.
Findings
The results show that audit partner tenure is positively related to abnormal accruals. Cross-sectional analyses indicate that the relationship between audit partner tenure and abnormal accruals is more pronounced for firms that are audited by non-Big Four auditors and for firms that have chief executive officer-chairperson duality, suggesting that weak corporate governance is a channel for the established relationship. The evidence also shows that audit partner tenure is negatively associated with the magnitude of income-decreasing accruals but has no relationship with income-increasing accruals. This study’s findings are robust for several tests, including using the propensity score matching approach.
Originality/value
To the best of the authors’ knowledge, this study is the first to provide evidence of the relationship between audit partner tenure and earnings management in Vietnam.
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Hong Thi Bich Nguyen, Norman G. Miller, Nam Khanh Pham and Hiep Thanh Truong
This study aims to investigate countries without national property insurance and see how experience affects behavior toward higher-risk flood prone property.
Abstract
Purpose
This study aims to investigate countries without national property insurance and see how experience affects behavior toward higher-risk flood prone property.
Design/methodology/approach
Using a unique data set that captures the flood experiences of homeowners that search for new housing, the authors examine the premiums or discounts of such experience on homes at risk. The authors use hedonic property modeling to estimate the effects of experience on values.
Findings
The authors find that such experiences play a strong role in convincing buyers of the real risks imposed by climate change and sea level rise and the authors expect these demand-side behavioral changes to persist. This finding is unlike more developed markets where insurance may be subsidized and negative effects on value dissipate within a few years.
Research limitations/implications
The world is starting to pay more attention to climate risk and the results in developed countries have been biased by the extensive insurance provided by the government or emergency funding.
Practical implications
Providing market transparency on climate risks will result in permanent market effects, if not otherwise subsidized.
Social implications
The governments should encourage market disclosure.
Originality/value
No one has ever had a data set like this before where the authors get to observe the behavior of those already experiencing property losses from flooding.
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Minh Van Nguyen, Ha Duy Khanh, Chien Thanh Phan and Le Dinh Thuc
Poor mental health is a well-recognized issue in the construction sector. However, there is still little understanding of factors affecting construction employees’ awareness of…
Abstract
Purpose
Poor mental health is a well-recognized issue in the construction sector. However, there is still little understanding of factors affecting construction employees’ awareness of mental health problems (MHP). This study aims to investigate the awareness of MHP among construction employees using the Health Belief Model (HBM). The research explores how various factors, such as perceived susceptibility, perceived severity, perceived benefits, perceived barriers, cues to action and self-efficacy, shape MHP awareness within the construction sector.
Design/methodology/approach
A structured four-step research methodology was employed. First, a literature review and expert validation identified 28 variables relevant to MHP awareness. A questionnaire was then developed and distributed to construction employees in Vietnam, with 238 valid responses collected. Exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) were employed to validate the evaluation model. After that, fuzzy synthetic evaluation (FSE) was used to assess the importance of each dimension of MHP awareness.
Findings
The results indicate that perceived barriers and perceived benefits were the two most significant factors in MHP awareness. The remaining dimensions – perceived susceptibility, perceived severity, cues to action and self-efficacy – were found to have a lesser but notable impact on MHP awareness.
Originality/value
This research comprehensively analyzes MHP awareness among construction employees using the HBM framework. The findings suggested that Vietnamese firms should focus on increasing cues to action and self-efficacy to improve MHP awareness among construction employees. This study also proposed that construction firms should provide more stress-reduction activities and training programs suitable to the Vietnamese context for their employees.
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Le Thi Hong Na and Jin-Ho Park
Among others in South Vietnam, the Temple of Literature in Vinh Long is the only one that has preserved its original form and layout. As such in 1991, the temple was recognized by…
Abstract
Purpose
Among others in South Vietnam, the Temple of Literature in Vinh Long is the only one that has preserved its original form and layout. As such in 1991, the temple was recognized by the Ministry of Culture as a national-level historical and cultural relic. Nevertheless, the temple has been neither studied nor documented to any great depth. Only a few historical descriptions for local tour guidebooks and photo catalogs exist. Therefore this paper aims to initially record heritage values, spatial characteristics and the process of major changes, while documenting the current state of the temple structure and carrying out on-site inspections to survey the buildings.
Design/methodology/approach
This paper outlines the collection of survey data through field survey and provides an overview of the existing significant heritage factors of the Temple of Literature in Vinh Long by comparative examination in relation to other surviving temples and analyzing its unique spatial characteristics and indigenous cultural decorations in detail.
Findings
Although the layout of the temples was influenced by the Chinese Confucius's principles and the notion of Feng Shui, it is evident from the study that the design of the temple has many architectural elements that reveal Vietnam's unique culture and local features. In particular, the Temple of Literature in Vinh Long was a symbol of feudal education, symbolizing sacred traditional values in the field of education for the people of Vinh Long province. Stone steles recorded names of all contributors related to the construction and restoration of the temple with sincere gratitude. Moreover, many of the decorative motifs contain many indigenous cultural and artistic values of Vietnam, reflecting traditional Vietnamese beliefs and ethnographic features.
Research limitations/implications
By comparatively analyzing the temple with others, it reveals the unique spatial features, layouts, changes and evolutions of the temple. Unlike the oldest and the largest Temple of Literature in Hanoi, the temples in the South are much smaller in terms of complex sizes and the number of buildings. They are mostly composed of a singular structure, the Attained Talent House, with some basic gates and water features interwoven within the landscape of the site. Based on the elementary layout, some subsidiary buildings were added according to the needs and site conditions, and in accordance with the bilateral axis.
Social implications
The awareness and preservation of the architectural features of the local temple are needed to protect heritage monuments and to enhance cultural resources as part of securing Vietnamese ideology for a longer period of time. While the interest in historic preservation and conservation activities of heritage buildings in Vietnam has slowly grown in attention over the last decade, it is evident that many opportunities remain. It is hoped that this research is a small step toward further research, education and advocacy in the preservation of historic buildings in Vietnam.
Originality/value
The introduction of Chinese Confucian thought to Vietnam was one of the most substantial influences in Vietnamese intellectual history. Despite being an important part of the nation's architectural, cultural and intellectual heritage sites, the study and documentation of the Temples of Literature have been relatively neglected or marginalized. Accordingly, this study is significant to reveal not only the values and unique heritage characteristics of the temple, but also to prioritize resources for continued study and preservation.
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Nguyen Minh, Majid Khan and Jo Bensemann
Whilst research on corporate social responsibility (CSR) is reaching new territories, the extent to which such literature manifests itself in developing countries is yet to be…
Abstract
Purpose
Whilst research on corporate social responsibility (CSR) is reaching new territories, the extent to which such literature manifests itself in developing countries is yet to be fully understood. To that end, this study aims to investigate the understanding, evolution and practice of CSR in Vietnam.
Design/methodology/approach
A systematic review of the current literature in the recent past (2000–2020) has been embraced in this research. By analysing a total of 143 articles, the authors demonstrate that there has been visible growth in published articles related to CSR in Vietnam over the past 21 years.
Findings
The authors demonstrate that CSR research in Vietnam has significantly grown in the recent past. The results highlight the in-depth distribution of publications by year, journal, industry, nature and focus of CSR research in the country.
Originality/value
This study is not only the first to provide an enhanced overview of the current state of CSR knowledge in the country but also sets out directions within the CSR research agenda related to Vietnam and potentially other emerging and developing countries.
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Nhan Thi Nguyen, Tassanee Prasopkittikun, Sudaporn Payakkaraung and Nopporn Vongsirimas
Exclusive breastfeeding (EBF) rates continue to be low in Vietnam. This study aimed to determine the factors predicting 6-month EBF among mothers in Ho Chi Minh City, Vietnam.
Abstract
Purpose
Exclusive breastfeeding (EBF) rates continue to be low in Vietnam. This study aimed to determine the factors predicting 6-month EBF among mothers in Ho Chi Minh City, Vietnam.
Design/methodology/approach
A cross-sectional study was conducted with 259 mothers of infants aged between six to nine months at well-baby clinics in Ho Chi Minh City. The questionnaires used for data collection included personal background questionnaire, perceived benefits of breastfeeding scale, breastfeeding self-efficacy scale-short form, perceived barriers to breastfeeding scale and the family support of breastfeeding scale. Descriptive statistics, bivariate and multiple logistic regression were used for data analysis.
Findings
About 32% of the Vietnamese mothers practiced 6-month EBF. By increasing one unit of perceived benefits of breastfeeding, perceived self-efficacy in breastfeeding and family support, the mothers' likelihood to give 6-month EBF would increase 19% (AOR = 1.19, 95% CI = 1.08, 1.31), 12% (AOR = 1.12, 95% CI = 1.04, 1.19) and 10% (AOR = 1.10, 95% CI = 1.04, 1.16), while previous breastfeeding experience, maternal age and maternal education could not significantly contribute to the 6-month EBF.
Originality/value
This is the first study in Vietnam using a nursing model, the health promotion model, as a framework to identify factors predicting 6-month EBF. An effective program for promoting EBF could be developed by manipulating and tailoring the predicting factors to fit the Vietnamese mothers' needs through a mother class, lactation clinic or individual approach.