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The study aims to extend knowledge of practitioner beliefs amongst advertising agency creatives across three countries – Australia, New Zealand and Malaysia – regarding factors that impact advertising creative excellence in the advertising agency. The study also seeks to address views across Australian creatives and their clients.

The design combined preliminary qualitative work using depth interviews with a subsequent questionnaire‐based survey of the various stakeholder groups. Opinions of Australian creatives are compared, using the same survey instrument, with those of a sample of Australian advertiser clients. The views of the various national groups of creatives are then compared using the same instrument.

The results indicated that a group of factors encourage creatives, and to an extent their clients, to have high expectations of the achievement of optimal creative work. There was more agreement among the creatives across the three countries than agreement between the Australian advertisers and any of the groups of creatives. There were also differences evident between the views of Malaysian creatives, on the one hand, and their Australian and New Zealand counterparts, on the other. A finding that Malaysian creatives were in slightly more agreement with the Australian advertisers than were Australian and New Zealand creatives was unanticipated.

Identified limitations include failure to collect data from advertiser stakeholders (clients) in the non‐Australian countries. This meant that direct comparisons of client‐agency beliefs could not be made within these countries. The challenge now is to explore the reasons why the differences and similarities found exist.

Changes to practice to be made as a result of this research relate to management of the structured transfer of information between agency and client stakeholders, and management of authority issues in this relationship, particularly across cultures.

Provides cross‐cultural as well as inter‐organizational perspectives on advertising agency–client relationships.

A replication of Boush’s exploratory study provides further evidence about how advertising slogans prime evaluations of brand extensions. Two hypotheses are investigated. First, that a brand extension will be rated as more similar to existing family‐branded products if the advertising slogan primes attributes that the brand extension shares with existing products than if the slogan primes attributes that the brand extension does not share with the existing family‐branded products. Second, given a positively evaluated brand, a brand extension will be evaluated more positively if the advertising slogan primes features that the extension shares with existing family‐branded products than if the slogan primes attributes that the brand extension does not share with existing family‐branded products. The research shows priming can play an important role in supporting or undermining a brand extension strategy by drawing attention to attributes either that a new product has in common with existing products or that conflict with existing products.

Focuses on the approach to interpreting earnings equality found in the writings of a variety of economists and in particular, technological change and its effects on the demand skill resulting in earning inequality. Argues that the evidence in favour of the technological effect is weak and presents some alternatives for further consideration.

Thirty‐six people attended this SMART Group Seminar at the Bowler Hat Hotel in Birkenhead, Merseyside, on 20 February 1990. The technical programme in the morning comprised five talks:

The campaign for striker replacement legislation, which began in the late 1980s and had effectively ended by the mid-1990s, was the most important political battle over labor legislation since the defeat of the Labor Law Reform Bill in 1978. Striker replacement was the AFL-CIO’s top legislative priority in the early 1990s and, coming quickly after the passage of NAFTA, which labor had opposed, the defeat of its campaign solidified organized labor’s reputation for failure in legislative battles. As yet, however, the political campaign for striker replacement legislation has attracted surprisingly little attention from industrial relations scholars.

As academic fields increasingly turn to social action and seek partnerships with groups beyond the academy, so too are we looking for guidance. Rural sociology developed out of applying research to social action and within this field was a unique unit. The purpose of this paper is to present a history of the Division of Farm Population and Rural Life, which was part of the US Department of Agriculture from 1919 to 1953 was a pioneer in applying sociological knowledge to policy and action.

This article looks back to the history of this unit to examine the lessons to be learned.

Placing these lessons within the context of contemporary issues underscores the continuing relevance of this historical experience.

The issues surrounding engaging external partners are both particularistic and universal. However, without an historical sense of the challenges, each time we encounter them, the challenges feel new and somehow unique. This article looks back to history to examine lessons that can be learned. Placing these lessons within the context of contemporary issues underscores relevance of the historical experience from events and people that occurred several generations of professionals ago.

This article examines the role the Australian Trade Union Training Authority (TUTA) played in international education through the provision of trade union courses and exchanges. We consider how an investigation of trade union networks contributes to a richer understanding of international education linkages.

This paper is based on research conducted for an Australian Research Council (ARC)-funded project: Trade union training: reshaping the Australian industrial landscape (ARC LP180100500). This research involved a critical analysis of 60 semi-structured oral history interviews and textual archives, including the official records held by the National Archives of Australia and papers held by the Noel Butlin Archives, the Australian Council of Trade Unions and in private collections.

TUTA was established primarily as a national union training organisation, but from its inception, it also acted as a hub for the development of regional and international labour networks. The nature of TUTA’s work placed it at the intersection of international trade union and educational domains. Although there were some points of contact with formal international programs (e.g. Japan–Australia and Kellogg Foundations, the Colombo Plan and US Department of Labour exchanges schemes), the specific contribution of TUTA is overlooked in the educational exchange literature. The role of TUTA is revealed through institutional connections and individual experiences.

Further research is required to gain a deeper understanding of the impact of TUTA from the perspective of former participants in international TUTA course and current and former trade unionists in the Asia–Pacific.

This article builds new knowledge by examining the connections forged in the Asia–Pacific region at the intersection of trade union and educational networks, an area often overlooked in the literature on educational exchange.

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

Intercollegiate athletics are a major investment of time for student-athletes who must balance their academic and athletic commitments. For African American males, sports participation may have adverse effects on both their educational outcomes and career development. According to the extant research base, the low academic achievement and high aspirations toward professional athletic careers for many African American males are due to a variety of factors including socialization toward athletics by family, community members, and the media. We posit that African American male student-athletes may prematurely settle on an athletic identity with limited or no exploration to other possible identities, namely career identities. Using an adaptation of Dawkins, Braddock II, and Celaya’s (2009) model of academic engagement, we categorize African American male student-athletes into three persona types; maintenance, incentive, and integrative. Maintenance and incentive persona types value academics as a necessary step toward an athletic career, whereas integrative persona type understands that academics and athletics can benefit a comprehensive career development.