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Article
Publication date: 1 January 1990

Kenneth Traynor and Susan C. Traynor

Discusses the role that predictive fiction serves as a resource inlong‐range consumer marketing planning. Evaluates a case illustrationcomparing the scenarios depicted in two…

215

Abstract

Discusses the role that predictive fiction serves as a resource in long‐range consumer marketing planning. Evaluates a case illustration comparing the scenarios depicted in two major works of predictive fiction in the categories of consumer behaviour, consumer goods, environment, law, family, leisure, sex roles, technology and psychological factors. Offers guidelines for selecting and analysing the content of relevant literary works, and how to incorporate the results into consumer marketing planning process.

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Journal of Consumer Marketing, vol. 7 no. 1
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 1 January 1988

Joseph P. Grunenwald and Thomas T. Vernon

High‐technology markets are characterized by rapid evolution that alters the emphasis existing in some traditional marketing decisions. This article examines the nature of these…

986

Abstract

High‐technology markets are characterized by rapid evolution that alters the emphasis existing in some traditional marketing decisions. This article examines the nature of these markets and suggests certain factors for special consideration in the pricing decision. First, it relates the economic, technological, and competitive factors that affect the firm's objectives. Then, it examines these factors and offers alternative strategies in view of high‐technology dynamics.

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Journal of Business & Industrial Marketing, vol. 3 no. 1
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 1 January 1989

O. Gene Norman

In the spring of 1982, I published an article in Reference Services Review on marketing libraries and information services. The article covered available literature on that topic…

443

Abstract

In the spring of 1982, I published an article in Reference Services Review on marketing libraries and information services. The article covered available literature on that topic from 1970 through part of 1981, the time period immediately following Kotler and Levy's significant and frequently cited article in the January 1969 issue of the Journal of Marketing, which was first to suggest the idea of marketing nonprofit organizations. The article published here is intended to update the earlier work in RSR and will cover the literature of marketing public, academic, special, and school libraries from 1982 to the present.

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Reference Services Review, vol. 17 no. 1
Type: Research Article
ISSN: 0090-7324

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Article
Publication date: 24 April 2009

Kenneth E. Clow, Robert E. Stevens, C. William McConkey and David L. Loudon

The purpose of this study is to examine the attitude of accountants towards advertising and to investigate changes in attitude that may have occurred between 1993 and 2004.

2514

Abstract

Purpose

The purpose of this study is to examine the attitude of accountants towards advertising and to investigate changes in attitude that may have occurred between 1993 and 2004.

Design/methodology/approach

Data were collected from accountants using a mail survey approach in 1993 and using an e‐mail survey approach in 2004. Questions on the two surveys were identical and a random sample of accountants was selected for each study. Statistical tests were used to compare responses from 1993 with responses in 2004.

Findings

Analysis of the results revealed significant positive shifts in the attitudes accountants have toward advertising of accounting services. Negative attitudes toward various aspects of advertising shifted to either a neutral or a positive position. This dramatic, positive shift in advertising attitudes by accountants occurred while skepticism towards advertising remained relatively high, overall, among the general public. Between the two time periods, changes in the use of various marketing tools (such as web sites to attract new clients) were also found to have occurred. In addition, the use of marketing professionals by accounting service providers increased substantially over the 11‐year time period of the longitudinal study.

Research limitations/implications

Sample selection and size create some concern about generalizability of the study. With any random sample selection process, the view of the non‐respondents is not known nor whether those who responded tended to have a higher level of acceptance of advertising.

Originality/value

For marketing professionals, this shift to a more positive attitude by accountants provides opportunities to offer greater marketing and advertising services. This shift also signals an increasing awareness on the part of accountants to market their services.

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Journal of Services Marketing, vol. 23 no. 2
Type: Research Article
ISSN: 0887-6045

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Article
Publication date: 1 January 1979

In order to succeed in an action under the Equal Pay Act 1970, should the woman and the man be employed by the same employer on like work at the same time or would the woman still…

742

Abstract

In order to succeed in an action under the Equal Pay Act 1970, should the woman and the man be employed by the same employer on like work at the same time or would the woman still be covered by the Act if she were employed on like work in succession to the man? This is the question which had to be solved in Macarthys Ltd v. Smith. Unfortunately it was not. Their Lordships interpreted the relevant section in different ways and since Article 119 of the Treaty of Rome was also subject to different interpretations, the case has been referred to the European Court of Justice.

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Managerial Law, vol. 22 no. 1
Type: Research Article
ISSN: 0309-0558

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Article
Publication date: 1 June 2000

Pamela R. Johnson and Susan Gardner

Business is frequently a “battlefield”, with employees waging war against each other. Three people are murdered in the workplace every day in the USA, while an estimated 1 million…

1744

Abstract

Business is frequently a “battlefield”, with employees waging war against each other. Three people are murdered in the workplace every day in the USA, while an estimated 1 million workers –18,000 a week – are assaulted each year. Recently, however, business has become increasingly aware of how many acts of workplace violence are linked to domestically‐abusive relationships. This article defines domestic violence and describes the US experience. The article then explores domestic violence in other countries. Next identified is the entry of domestic violence into the workplace, with the costs and legal responsibility of business to address the issue. The article concludes by recommending to the global business community those strategies that have been adopted by the US government and many US companies to mitigate the tragedy of domestic violence that has spilled over into the workplace.

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Women in Management Review, vol. 15 no. 4
Type: Research Article
ISSN: 0964-9425

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Article
Publication date: 1 April 1938

Those who contemplate attending the Annual Conference of the Library Association at Portsmouth would be well advised to secure their accommodation immediately if they have not…

41

Abstract

Those who contemplate attending the Annual Conference of the Library Association at Portsmouth would be well advised to secure their accommodation immediately if they have not done so already. The demands upon hotel space have been very much greater than even sanguine members anticipated, and already we hear of people being refused rooms because they are no longer available. Portsmouth, of course, is the naval centre of the Empire, and that common‐place piece of knowledge is magnetic, nevertheless. There are other attractions in Portsmouth. Its situation, practically adjacent to the Isle of Wight, with all its charms, on one side, and its nearness to the New Forest and the belt of Hampshire towns on the west, and on the east with such places as Chichester, Selsey, Bognor, Worthing, and Brighton make it, from the location point of view, of special interest. There is the further call of the literary associations of Portsmouth. Every book on the Navy has something about it, as those of us who read W. H. G. Kingston, Captain Marryatt and many another sea‐author can testify. Perhaps the most important author who came out of Portsmouth was not a sea‐writer but the son of a naval outfitter—George Meredith. Pernaps to a post‐War generation he seems old‐fashioned, involved, unnecessarily intricate, precious, and possesses other faults. This is a superficial point of view, and certainly in his poems he rises to heights and reaches depths that are denied to most writers of to‐day. In any case, The Ordeal of Richard Feverel and Beauchamp's Career, to say nothing of The Egoist, are among the great novels of the English language.

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New Library World, vol. 40 no. 9
Type: Research Article
ISSN: 0307-4803

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Article
Publication date: 10 October 2016

Kjell Hausken

Among the many perspectives to analyze war, such as rational actor, organizational process, governmental politics and ethics, the perspective that actually incorporates the costs…

2692

Abstract

Purpose

Among the many perspectives to analyze war, such as rational actor, organizational process, governmental politics and ethics, the perspective that actually incorporates the costs and benefits into a systematic theoretical structure has hardly been analyzed. The purpose of this paper is to analyze the costs and benefits perspective.

Design/methodology/approach

Three kinds of value are distinguished, i.e. human, economic and influence. Different actors (politicians, populations, stakeholders, etc). assign different weights to the three kinds of value. Six gradually more complicated models are developed. The first subtracts losses from gains for the three kinds of value. Thereafter, the paper accounts for multiple periods, time discounting, attitude towards risk, multiple stakeholders, subcategories for the three kinds of value, sequential decision-making and game theory.

Findings

The rich theoretical structure enables assessing costs and benefits more systematically and illuminatingly. The cost benefit analysis is illustrated with the 2003-2011 Iraq War. The paper estimates gained and lost value of human lives, economic value and influence value, and show how different weights impact the decision of whether to initiate war differently.

Originality/value

The paper provides scientists and policy makers with a theoretical structure within which to evaluate the costs and benefits of war, accounting for how different actors estimate weights, the future, risk and a variety of parameter values differently.

Details

International Journal of Conflict Management, vol. 27 no. 4
Type: Research Article
ISSN: 1044-4068

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