Kenneth A. Fox and Grant Alexander Wilson
This paper aims to investigate how producers of biodynamic and sustainable wine portray their brand identity online.
Abstract
Purpose
This paper aims to investigate how producers of biodynamic and sustainable wine portray their brand identity online.
Design/methodology/approach
The study uses an inductive approach to qualitative content analysis of wine producers’ websites. The authors use a theoretical starting point based on the categorizations literature related to institutional scripts and identity projection.
Findings
Producers adopt identity templates similar to the provenance and glory templates established in extant research. They demonstrate templates of community, quality, spirituality and sustainability, but there is a break in the templates, and they adopt a pseudo-rationalist template, avoiding detailed descriptions of practices and underpinning philosophy, leaving any references to them opaque and ambiguous. This may be due to concerns over scientific skepticism or spiritual suspicion, or anticipation of a lack of consumer knowledge.
Research limitations/implications
The geographical location of the sample poses limitations to the results of the study. However, the study provides an examination of the nuances of self-categorization as it relates to identity projection, prompting further investigation into its positive and negative potential.
Practical implications
Research on the connection between quality perceptions and experience and credence attributes suggests producers should do more to emphasize the philosophy underpinning biodynamics.
Originality/value
The study contributes to research on marketing for inherently sustainable producers who may suffer potential negative reactions in general and biodynamic wine producers in particular. This study provides nuance to the understanding of negative reactions to novel and innovative wine production practices.
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Edward N. Gamble, Pablo Muñoz and Kenneth A. Fox
US tax-exempt nonprofits are chronically underdeveloped when it comes to reporting, communicating and comparing the value they create. This paper aims to explore an approach to…
Abstract
Purpose
US tax-exempt nonprofits are chronically underdeveloped when it comes to reporting, communicating and comparing the value they create. This paper aims to explore an approach to address these reporting and disclosure issues, for the purpose of sustainability and impact.
Design/methodology/approach
First, the authors ask and then answer: is it time to clean up US tax-exempt nonprofit reporting? Second, the authors develop a theoretical argument, based on commensuration of impact, for a specific tax-exempt integrated report (IR), to compare the value of tax-exempt nonprofits. Third, this study offers an example of this tax-exempt IR in practice.
Findings
First, this study evidences the need for a drastic shift in the expectations and reporting practices of US tax-exempt nonprofits. Second, this study offers an IR framework that responds to recent scholarly calls to address organizational accountability boundaries and impact assessment in the nonprofit sector. Third, this contributes to sustainability policy conversation by mapping out an approach that US tax-exempt nonprofits could deploy to speed up the implementation of sustainable solutions (Sustainable Development Goal [SDG] 17).
Practical implications
This study contributes to sustainability conversation by closing with a discussion of why policymakers, managers and scholars should continue to push for maximum impact from US tax-exempt nonprofits. If addressing the UN SDGs is a desired outcome, then there is an immediate need for change in the way US nonprofits report what they do. This study suggests that learning from the European Union reporting practices and regulations will facilitate a move toward improved reliability, comparability and impact from US nonprofits.
Social implications
The aim of this paper was to present a disclosure framework that provides reliable and comparable information of the value created by tax-exempt nonprofits. This principle-based framework is rooted in the IR literature and extends into the prosocial world of tax-exempt nonprofits, recognizing that is it goes farther than simply being a framework; it is a social process.
Originality/value
This paper responds to recent calls for more oversight and comparison disclosure mechanisms of US tax-exempt nonprofits, for the purpose of reducing social or environmental inequality. The framework makes an important contribution to the field of sustainability accounting, in that it promotes a principle-based approach for measuring and regulating tax-exempt nonprofits, in a way that motivates oversight and comparison of sustainability-related practices.
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The case for physical activity has been established through its impact on reduction in the risk of physical ill‐health such as coronary heart disease. However, there is increasing…
Abstract
The case for physical activity has been established through its impact on reduction in the risk of physical ill‐health such as coronary heart disease. However, there is increasing interest in its potential for a) treating and preventing mental illness and also b) the promotion of mental well‐being in the general public. The topic is now widely studied with over 30 published narrative or meta‐analytic reviews of research into the effect of exercise on constructs such as clinical or subclinical depression or anxiety, self‐esteem, affect and mood, resilience to stress, cognitive function or sleep. This paper provides a summary and appraisal of the evidence for the effect of exercise on mental health and addresses key issues that face the use of exercise as a medium for health promotion.
Once the nearly exclusive province of the consumer packaged goods industry, branding is becoming more important to products of every type, from every industry. Just think about…
Abstract
Once the nearly exclusive province of the consumer packaged goods industry, branding is becoming more important to products of every type, from every industry. Just think about the tremendous number of new brands introduced since the 1990. We've become familiar with new car model names (PT Cruiser), new software (Windows XP), new Web sites (Google), new magazines (Darwin), new airlines (JetBlue), new drugs (Xigris), new cable/TV stations (Animal Planet).
If competitors are coming out of left field, it's time to start watching left field.
In this paper, I apply the discourse of transitional justice to the case study of survivor docents at the Japanese American National Museum, a site that has come to represent and…
Abstract
In this paper, I apply the discourse of transitional justice to the case study of survivor docents at the Japanese American National Museum, a site that has come to represent and serve as a form of reparation for the traumatic memory of Japanese American internment during World War II. As a longer term supplement to trials or Truth and Reconciliation Commissions or an alternative in cases where no such structures exist, I illustrate how the museum tour becomes an empowering platform for survivors of the American Internment camps to work through and instrumentalize traumatic memories within the dialogic museum sphere, even as this alternative space forms its own new silences. Thus, by applying the very theories and criticisms through which scholars of memory politics evaluate official platforms of transitional justice, I aim to complicate and evaluate this alternative form of testimony, and in so doing explore areas of growth in the fields of both transitional justice and museum practice. Bridging the gap between testimony, oral history, and museum interpretation, survivor docents represent a sustained dialogic approach to history that perpetuates, preserves, and activates – rather than resolves – discourse around contentious memories.
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AB Product warranties, in general, have not been employed by marketers as an important strategic tool, yet the business in extended warranties, service contracts, and maintenance…
Abstract
AB Product warranties, in general, have not been employed by marketers as an important strategic tool, yet the business in extended warranties, service contracts, and maintenance agreements appears to be booming. But why? This article examines current practices, discusses critical issues raised in prior studies and the authors' recent research, and presents suggestions for the marketing of service and maintenance agreements. There is evidence to suggest that the long‐term market potential of many current offerings may be limited; however, careful consideration in defining the prime target markets and designing new types of agreements can help ensure success. The purpose of this article is threefold: first, to offer a brief review of current practices, which profiles the diversity of offerings and corporate philosophies; second, to discuss critical issues raised in prior studies and in our research; and finally, to present suggestions for the marketing of such offerings.
President Bill Clinton has had many opponents and enemies, most of whom come from the political right wing. Clinton supporters contend that these opponents, throughout the Clinton…
Abstract
President Bill Clinton has had many opponents and enemies, most of whom come from the political right wing. Clinton supporters contend that these opponents, throughout the Clinton presidency, systematically have sought to undermine this president with the goal of bringing down his presidency and running him out of office; and that they have sought non‐electoral means to remove him from office, including Travelgate, the death of Deputy White House Counsel Vincent Foster, the Filegate controversy, and the Monica Lewinsky matter. This bibliography identifies these and other means by presenting citations about these individuals and organizations that have opposed Clinton. The bibliography is divided into five sections: General; “The conspiracy stream of conspiracy commerce”, a White House‐produced “report” presenting its view of a right‐wing conspiracy against the Clinton presidency; Funding; Conservative organizations; and Publishing/media. Many of the annotations note the links among these key players.