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Article
Publication date: 22 November 2018

Soojin Kim, Arunima Krishna and Kenneth D. Plowman

The purpose of this paper is to explore how public relations (PR) professionals develop co-narratives with legal counsel when formulating crisis communication strategies…

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Abstract

Purpose

The purpose of this paper is to explore how public relations (PR) professionals develop co-narratives with legal counsel when formulating crisis communication strategies. Understanding how PR practitioners work with their legal counterparts may help lead to more advanced and effective PR practice in the area of crisis communication and management. The authors attempt to do so in this study through interviews conducted with PR practitioners in two Asian countries – South Korea and Singapore.

Design/methodology/approach

In total, 11 semi-structured interviews with PR consultants, 6 in Korea and 5 in Singapore were conducted between May and August 2016. Data analyses revealed key points of interest for PR practice.

Findings

First, PR consultants in both countries reported increased collaboration with legal counsel in times of crisis. Second, PR consultants report that legal professionals have begun to realize the significance of winning in the court of public opinion. However, the process by which PR–legal collaboration takes place to develop co-narratives followed extremely different patterns in the two countries.

Research limitations/implications

This exploratory study is not exempt from limitations. The findings from this study may not be applicable to other countries. As data collection in both countries relied on snowball sampling techniques, the participants in the interviews may not be representative of PR consultants in South Korea and Singapore. E-mail interviews had limitations due to their lack of richness and details compared to other forms of interviews (i.e. face-to-face or Skype interviews). However, computer-mediated interviews including e-mail interviews can still create good level of understandings about the phenomenon in question.

Originality/value

This study was an attempt to understand PR–legal collaboration particularly in times of crisis and contribute to the development of Asia-centric models of PR practice. There has been little research that explores how legal and PR counsels actually collaborate to devise optional crisis communication strategies for their clients (or organizations) in the times of crisis. Given that crisis communicative strategies have been shown to affect publics’ perceptions of an organization’s credibility and trustworthiness, it is important to understand how PR work with legal practitioners to develop co-narratives for optimal crisis management, and understand how their different professional perspectives, practices, and approaches affect the collaboration.

Details

Corporate Communications: An International Journal, vol. 24 no. 1
Type: Research Article
ISSN: 1356-3289

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Article
Publication date: 5 February 2018

Kathryn J. Brooks, Robert I. Wakefield and Kenneth D. Plowman

The purpose of this paper is to explore the propositions of activism and prosocial public relations that an organization will engage in non-confrontational (prosocial) public…

894

Abstract

Purpose

The purpose of this paper is to explore the propositions of activism and prosocial public relations that an organization will engage in non-confrontational (prosocial) public relations and negotiation by building up internal resources, reaching out to target publics, and making connections to a cause to gain visibility and support.

Design/methodology/approach

This study was a single embedded case study that explored the public relations and communication tactics of a non-profit organization (NGO).

Findings

Observations from the case study support the proposition. This study begins to establish some of the public relations methods of how a successful prosocial NGO can successfully engage its publics through activism and negotiation.

Research limitations/implications

A single embedded case study is not generalizable to a population but is generalizable to theory so it is trustworthy and replicable when using a similar organization studying the same concepts in this paper.

Practical implications

An organization can reach out to publics through publicity, promotion, and information to raise the visibility of the organization and encourage active participation. The organization increased support for its cause and helped to establish the reputation of the organization as a legitimate, trustworthy and effective establishment. The study further uncovered nurturing relationships as an additional fourth element to the process of prosocial public relations.

Social implications

Activism, prosocial public relations and negotiation in corporate communications and in this case a non-profit can apply to increase well-being and society conditions.

Originality/value

This study is the only one of its kind to apply activism, prosocial public relations and negotiation theory to a practical case using a non-profit entity.

Details

Corporate Communications: An International Journal, vol. 23 no. 1
Type: Research Article
ISSN: 1356-3289

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Article
Publication date: 15 February 2008

Susan Bornsen, Jean Ostrom‐Blonigen and Kenneth D. Plowman

The purpose of this paper is to examine the history and strategies used by Synthroid producers, currently Abbott Laboratories, one of the top drug companies in the world through…

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Abstract

Purpose

The purpose of this paper is to examine the history and strategies used by Synthroid producers, currently Abbott Laboratories, one of the top drug companies in the world through the use of stakeholder theory.

Design/methodology/approach

News releases and The Wall Street Journal from similar dates were compared and contrasted for examples of Donaldson and Preston's three typologies of stakeholder theory, which include descriptive accuracy, instrumental power, and normative validity.

Findings

Illustrations of stakeholder typologies reveal that public relations messages can be used to influence stakeholders. However, the examples also illustrate that ethics may be a separate issue.

Practical implications

When consumers rely on products, such as prescription drugs, for good health and even life itself, there is a fine line between product and drug product.

Originality/value

This paper demonstrates the value of Donaldson and Preston's typology in evaluating the market health of organizations.

Details

Journal of Communication Management, vol. 12 no. 1
Type: Research Article
ISSN: 1363-254X

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Article
Publication date: 31 December 2003

Tom Kelleher

In April 2001, deadlocked labour negotiations brought all public education in Hawaii to a standstill. This paper reviews theoretical models of public relations and criticism of…

874

Abstract

In April 2001, deadlocked labour negotiations brought all public education in Hawaii to a standstill. This paper reviews theoretical models of public relations and criticism of these models in terms of conflict theory. A case study of the University of Hawaii (UH) faculty strike, including findings from in‐depth interviews with PR professionals, chief negotiators and the press is presented. Although PR models fit well in discussing relationships between the parties and their constituents, findings suggest that PR techniques often were proscribed by the circumstances of collective bargaining, and public relations, as it has been conceptualised in both theory and layman’s terms, was used as an alternative to negotiations between opposing parties rather than a means to resolving the conflict.

Details

Journal of Communication Management, vol. 8 no. 2
Type: Research Article
ISSN: 1363-254X

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Book part
Publication date: 10 April 2019

Jane K. Lê and Torsten Schmid

While qualitative work has a long tradition in the strategy field and has recently regained popularity, we have not paused to take stock of how such work offers contributions. We…

Abstract

While qualitative work has a long tradition in the strategy field and has recently regained popularity, we have not paused to take stock of how such work offers contributions. We address this oversight with a review of qualitative studies of strategy published in five top-tier journals over an extended period of 15 years (2003–2017). In an attempt to organize the field, we develop an empirically grounded organizing framework. We identify 12 designs that are evident in the literature, or “designs-in-use” as we call them. Acknowledging important similarities and differences between the various approaches to qualitative strategy research (QSR), we group these designs into three “families” based on their philosophical orientation. We use these designs and families to identify trends in QSR. We then engage those trends to orient the future development of qualitative methods in the strategy field.

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Book part
Publication date: 21 October 2014

Robert H. Blank

Abstract

Details

Politics and the Life Sciences: The State of the Discipline
Type: Book
ISBN: 978-1-78441-108-4

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Book part
Publication date: 30 December 2004

Diana Kelly

The primary objective of this paper is to understand the extent to which Australian industrial relations academics took up the different heuristic frameworks from USA and U.K…

Abstract

The primary objective of this paper is to understand the extent to which Australian industrial relations academics took up the different heuristic frameworks from USA and U.K. from the 1960s to the 1980s. A second objective is to begin to understand why, and in what ways ideas are transmitted in academic disciplines drawing on a “market model” for ideas. It is shown that in the years between 1960s and 1980s a modified U.S. (Dunlopian) model of interpreting industrial relations became more influential in Australia than that of U.K. scholarship, as exemplified by the British Oxford School. In part this reflects the breadth, flexibility and absence of an overt normative tenor in Dunlop’s model which thus offered lower transaction costs for scholars in an emergent discipline seeking recognition and approval from academia, practitioners and policy-makers. Despite frequent and wide-ranging criticism of Dunlop’s model, it proved a far more enduring transfer to Australian academic industrial relations than the British model, albeit in a distorted form. The market model for the diffusion of ideas illuminates the ways in which a variety of local contextual factors influenced the choices taken by Australian industrial relations academics.

Details

Advances in Industrial & Labor Relations
Type: Book
ISBN: 978-1-84950-305-1

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Article
Publication date: 1 July 2002

Linda Hon and Brigitta Brunner

A survey of 463 students examined how they perceive their relationship with the University of Florida. Overall, students described the relationship as one characterised by trust…

879

Abstract

A survey of 463 students examined how they perceive their relationship with the University of Florida. Overall, students described the relationship as one characterised by trust and satisfaction and they tended to feel more neutral about control mutuality, commitment and an exchange relationship. Items measuring a communal relationship were the weakest relationship indicators. Data from interviews with nine administrators further validated the relationship outcomes measured in the survey.

Details

Journal of Communication Management, vol. 6 no. 3
Type: Research Article
ISSN: 1363-254X

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Article
Publication date: 1 January 1928

We learn with interest and pleasure that, by the unanimous vote of the Council, the position of Executive Officer to the Library Association has been given to Mr. Guy Keeling…

20

Abstract

We learn with interest and pleasure that, by the unanimous vote of the Council, the position of Executive Officer to the Library Association has been given to Mr. Guy Keeling, B.A. We understand that over one hundred applicants were considered for the post, and that it was felt that by education and experience Mr. Keeling was eminently qualified for the work which lies ahead of the Association. Mr. Keeling is a Cambridge man, Still on the sunny side of forty, whose pleasing personality is known to many librarians who have met him at conferences of “Aslib” or at meetings of the London and Home Counties Branch. As for his work as secretary of Aslib, it has proved him to be a man of most efficient organizing capacity. We offer him a welcome to the larger sphere of librarianship and we feel sure that all our readers will do the same, and, what is better, will support him in all his efforts in it.

Details

New Library World, vol. 30 no. 7
Type: Research Article
ISSN: 0307-4803

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Article
Publication date: 1 January 1979

In order to succeed in an action under the Equal Pay Act 1970, should the woman and the man be employed by the same employer on like work at the same time or would the woman still…

742

Abstract

In order to succeed in an action under the Equal Pay Act 1970, should the woman and the man be employed by the same employer on like work at the same time or would the woman still be covered by the Act if she were employed on like work in succession to the man? This is the question which had to be solved in Macarthys Ltd v. Smith. Unfortunately it was not. Their Lordships interpreted the relevant section in different ways and since Article 119 of the Treaty of Rome was also subject to different interpretations, the case has been referred to the European Court of Justice.

Details

Managerial Law, vol. 22 no. 1
Type: Research Article
ISSN: 0309-0558

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