Kendall Goodrich, Mark Benden, James Munch and Wakiuru Wamwara
This study aims to examine the impact of college students’ health and wellness orientations on the perceived importance of health benefits for an innovative new brand of standing…
Abstract
Purpose
This study aims to examine the impact of college students’ health and wellness orientations on the perceived importance of health benefits for an innovative new brand of standing desk, which is hypothesized to positively affect students’ attitudes and intentions. Research in this domain for the college student market is sparse.
Design/methodology/approach
An online survey was conducted among business students at a large Midwestern US University, with class credit offered for completion. Of the 325 students given the opportunity to participate, 210 completed the survey.
Findings
Health motivation is positively related to calorie reduction importance, whereas wellness orientation is positively related to back health and cognitive enhancement. Calorie reduction and potential cognitive benefits significantly affect attitudes toward standing desks, which positively impact intentions to use, pay a school usage fee and buy the product.
Research limitations/implications
Different health orientation factors are associated with specific health benefits, providing greater insight into consumer attitudinal motivations for health-related products. Future research can further evaluate the generalizability of the results.
Practical implications
Marketers can tailor more effective communications based on underlying consumer motivations for health-related product benefits, resulting in better marketing outcomes.
Social implications
Obesity is a growing societal issue, which could be ameliorated by improved daily behaviors, including the use of standing desks to assist in countering sedentarism.
Originality/value
To the best of the authors’ knowledge, neither academic research has yet examined standing desk purchase decision factors for the college student market, nor the effects of different health orientations on perceived health benefits.
The purpose of this paper is to evaluate four of Alderson's key concepts to show how they explain mass customization and extend traditional consumer goods classifications. The…
Abstract
Purpose
The purpose of this paper is to evaluate four of Alderson's key concepts to show how they explain mass customization and extend traditional consumer goods classifications. The four concepts are: heterogeneous markets, transvections, the principle of postponement, and routinized transactions.
Design/methodology/approach
In this exploratory paper, Alderson's main concepts are compared and contrasted with today's marketing phenomena and are used for updating traditional consumer goods categorizations.
Findings
The main concepts of Aldersonian theory discussed in the paper – heterogeneous markets, transvections, postponement and routinized transactions – are a remarkably good fit with today's “mass customization” and logically lead to an enhanced of definition of consumer goods classifications.
Research limitations/implications
This is a conceptual paper meant to emphasize the apparent explanatory power of Alderson's concepts to today's marketing phenomena. Formal propositions have not been developed and tested.
Practical implications
Traditional classifications of goods no longer accurately explain marketing phenomena arising from the growth of the internet and mass customization. Alderson's concepts provide an effective framework for explaining current phenomena and extending outmoded models.
Originality/value
The four main Alderson concepts evaluated in this paper have not been emphasized as a group before, nor have they been utilized to help explain mass customization and extend traditional consumer goods classifications.
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Elizabeth Koschmann, James L. Abelson, Amy M. Kilbourne, Shawna N. Smith, Kate Fitzgerald and Anna Pasternak
Mood and anxiety disorders affect 20–30 percent of school-age children, contributing to academic failure, substance abuse, and adult psychopathology, with immense social and…
Abstract
Purpose
Mood and anxiety disorders affect 20–30 percent of school-age children, contributing to academic failure, substance abuse, and adult psychopathology, with immense social and economic impact. These disorders are treatable, but only a fraction of students in need have access to evidence-based treatment practices (EBPs). Access could be substantially increased if school professionals were trained to identify students at risk and deliver EBPs in the context of school-based support services. However, current training for school professionals is largely ineffective because it lacks follow-up supported practice, an essential element for producing lasting behavioral change. The paper aims to discuss these issues.
Design/methodology/approach
In this pilot feasibility study, the authors explored whether a coaching-based implementation strategy could be used to integrate common elements of evidence-based cognitive behavioral therapy (CBT) into schools. The strategy incorporated didactic training in CBT for school professionals followed by coaching from an expert during co-facilitation of CBT groups offered to students.
Findings
In total, 17 school professionals in nine high schools with significant cultural and socioe-conomic diversity participated, serving 105 students. School professionals were assessed for changes in confidence in CBT delivery, frequency of generalized use of CBT skills and attitudes about the utility of CBT for the school setting. Students were assessed for symptom improvement. The school professionals showed increased confidence in, utilization of, and attitudes toward CBT. Student participants showed significant reductions in depression and anxiety symptoms pre- to post-group.
Originality/value
These findings support the feasibility and potential impact of a coaching-based implementation strategy for school settings, as well as student symptom improvement associated with receipt of school-delivered CBT.
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Hilmi A. Atadil, Ercan Sirakaya-Turk, Fang Meng and Alain Decrop
The purpose of this study is to profile market segments using travelers’ decision-making styles (DMS) as segmentation bases and to identify similarities and differences between…
Abstract
Purpose
The purpose of this study is to profile market segments using travelers’ decision-making styles (DMS) as segmentation bases and to identify similarities and differences between traveler segments regarding a series of psychographic and attitudinal characteristics.
Design/methodology/approach
Data are gathered from a sample of 426 travelers in Dubai and Shanghai via self-reported surveys. Analyses included factor, k-means cluster, discriminant and MANOVA.
Findings
Study findings reveal significant differences among the rational, adaptive and daydreamer decision-makers’ segments in their behavioral and attitudinal characteristics with respect to tourism involvement and destination images.
Practical implications
Findings provide important practical implications for generating effective marketing and positioning strategies based on the identified attitudinal characteristics of the traveler segments for destination marketing organizations.
Originality/value
A stream of recent tourism studies shows a strong relationship between tourism involvement and destination images, yet very little research has tackled the issue of how these critical variables can be affected by individuals’ decision-making styles. This study explores and tests the relationships among DMS, tourism involvement and destination image using a factor-cluster approach.
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Political parties and marketers have for centuries employed visuals as effective means of conveying their messages. Yet surprisingly, little has been written on the evident…
Abstract
Political parties and marketers have for centuries employed visuals as effective means of conveying their messages. Yet surprisingly, little has been written on the evident interplay between the visual rhetoric of political campaigns and destination image. Influenced by Foucault’s notion of subjectivity and drawing on critical discourse analysis, this chapter analyzes the visual rhetoric of the radical right-wing Swiss People’s Party campaign posters in order to explore the relationship between political rhetoric and destination image. It is concluded that while this image of Switzerland may be negatively influenced by the rhetoric of the party, the reflex of the state may inadvertently perpetuate cultural fundamentalism and exclusion.
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Vanda N. Veréb, Helena Nobre and Minoo Farhangmehr
The purpose of this paper is to investigate how international tourists’ cosmopolitan values change due to the restraining fear of terrorism, and how this change affects their…
Abstract
Purpose
The purpose of this paper is to investigate how international tourists’ cosmopolitan values change due to the restraining fear of terrorism, and how this change affects their worldview, destination perception and travel preferences.
Design/methodology/approach
In-depth interviews were conducted with international travellers from all five continents to pinpoint the universal shifts in cosmopolitan values, specifically regarding risk perception in the face of terrorism.
Findings
Tourists’ personal values are changing due to the increased risk of terrorism (or the perception of it), which prompts international travellers to act less on their desire for stimulation and more for their need for security when travelling. Just as any change in values tends to be relatively permanent, this value shift might have long-term consequences for the entire tourism industry.
Research limitations/implications
Terrorism risk perception and its retraining effect regarding willingness to travel were established to be significant and universal. However, this study suggests that the strength of the travellers’ cosmopolitan orientation influences the extent terrorism risk is acted upon. Results indicate that the higher the travellers’ cosmopolitan conviction is, the less significantly they seem to be affected by the fear of terrorism.
Practical implications
The study offers cues on how managers and policy makers can enhance destination image that keeps up with the current realities of global tourism in the face of terrorism, and highlights a promising market segment, strongly cosmopolitan travellers who are less concerned with potential travel risks and react less negatively in troubled times.
Originality/value
Most of the previous studies considered tourists’ cosmopolitanism as a stable orientation rather than a context-specific state. This study addresses this gap by exploring how resilient the tourists’ cosmopolitan desire for openness and freedom is under the risk perception of terrorism, and what effect the fear of terrorism has on their travel habits.
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Activities on social platforms affect the audience. They may impact brand perception, purchasing decisions or motivation to act. Motivation makes people behave in certain ways…
Abstract
Purpose
Activities on social platforms affect the audience. They may impact brand perception, purchasing decisions or motivation to act. Motivation makes people behave in certain ways. The purpose of this paper is to analyse the use of social media and its impact on intrinsic motivation, with a focus on Generation Z users (born between 1994 and 2002).
Design/methodology/approach
The authors conducted multifaceted survey research among full-time and part-time students of one of the largest universities in Poland. The survey was carried out on students of three major fields of study. The analysis involved 427 questionnaires. The data was analysed both with unidimensional and two-dimensional statistical analysis.
Findings
Although the respondents indicated some “motivational aspects” of social media usage, most of them were characterised by a passive attitude and infrequent activity on such websites. Not many of the respondents published actively. The respondents expected valuable content but were not inclined to disseminate it.
Originality/value
Publishing of own content and ability to view others’ content in social media may not be enough to increase the user base of a social platform. One way to do this may be narrowing down or diversification of the array of additional services and functionalities that induce users to increase the use rate.
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Under Anglo-American law, the consent of the masochist furnishes no defense to a charge of assault arising from sadomasochistic sexual practices. Our unwillingness to recognize…
Abstract
Under Anglo-American law, the consent of the masochist furnishes no defense to a charge of assault arising from sadomasochistic sexual practices. Our unwillingness to recognize consent in this context suggests disquiet with the ways in which S/M reflects the operations of law. Although the case law casts the masochist as a victim, other accounts represent masochism as a forceful enactment of submission. Masochism also challenges certain ideals of masculinity central to legal reason. Misgivings about the legitimacy of consent to S/M find a useful analogy in critiques of psychoanalytic treatment that understand consent in that context as irreducibly fraught.