Moral issues such as environmental degradation and workers’ rights are no longer relegated to the political realm; today, they permeate the marketing of consumer products. Some…
Abstract
Purpose
Moral issues such as environmental degradation and workers’ rights are no longer relegated to the political realm; today, they permeate the marketing of consumer products. Some consumer studies focus on organics, others on green goods and still others on fair trade products, but none include the full range of ethical consumption. This study, aims to investigate consumer willingness to pay for five distinct ethical narratives.
Design/methodology/approach
Using original data from a national sample, this paper parses out five types of ethical narratives: fair trade, sustainable/green, American-made and two types of charitable partnerships. Using random assignment and an experimental design allows in isolating the effects of gender, age, education, income, political orientation and political involvement on how much consumers are willing to pay for each type of ethical product.
Findings
This survey experiment demonstrates that the fair trade narrative is the most valuable to consumers, followed by the charitable narratives. The two charitable narratives are universally appealing, whereas fair trade, green and American-made products appeal to three distinct groups of consumers. This paper demonstrates that there is not one sort of ethical shopper, but many.
Practical/implications
This study examines what sorts of stories appeal to particular demographics. It will help socially and environmentally responsible companies better understand their target demographic and how to motivate their target audience.
Originality/value
Previous research yields conflicting findings about who values ethical products because each study focuses on a different form of ethical consumption. This study uses original data to investigate consumers’ valuations of five different types of ethical narratives. The results help in making sense of divergent findings in the literature and expand understanding of socially conscious shoppers.
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It has often been said that a great part of the strength of Aslib lies in the fact that it brings together those whose experience has been gained in many widely differing fields…
Abstract
It has often been said that a great part of the strength of Aslib lies in the fact that it brings together those whose experience has been gained in many widely differing fields but who have a common interest in the means by which information may be collected and disseminated to the greatest advantage. Lists of its members have, therefore, a more than ordinary value since they present, in miniature, a cross‐section of institutions and individuals who share this special interest.
Marcelo Cajias and Philipp Freudenreich
The purpose of this paper is to examine the market liquidity (time-on-market (TOM)) and its determinants, for rental dwellings in the largest seven German cities, with big data.
Abstract
Purpose
The purpose of this paper is to examine the market liquidity (time-on-market (TOM)) and its determinants, for rental dwellings in the largest seven German cities, with big data.
Design/methodology/approach
The determinants of TOM are estimated with the Cox proportional hazards model. Hedonic characteristics, as well as socioeconomic and spatial variables, are combined with different fixed effects and controls for non-linearity, so as to maximise the explanatory power of the model.
Findings
Higher asking rent and larger living space decrease the liquidity in all seven markets, while the age of a dwelling, the number of rooms and proximity to the city centre accelerate the letting process. For the other hedonic characteristics heterogeneous implications emerge.
Practical implications
The findings are of interest for institutional and private landlords, as well as governmental organisations in charge of housing and urban development.
Originality/value
This is the first paper to deal with the liquidity of rental dwellings in the seven most populated cities of Europe’s second largest rental market, by applying the Cox proportional hazards model with spatial gravity variables. Furthermore, the German rental market is of particular interest, as approximately 60 per cent of all rental dwellings are owned by private landlords and the German market is organised polycentrically.
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Wooyong Jo, Jikyung (Jeanne) Kim and Jeonghye Choi
This study aims to identify, within the context of the French fashion industry, the characteristics of multichannel shoppers, that is, consumers who use more than one channel in a…
Abstract
Purpose
This study aims to identify, within the context of the French fashion industry, the characteristics of multichannel shoppers, that is, consumers who use more than one channel in a single shopping trip. We especially investigate whether consumers' focus on quality versus price affects their multichannel shopping tendency and their flexibilities in their shopping lists (basket flexibility).
Design/methodology/approach
We surveyed a representative sample of 400 French shoppers regarding fashion apparel purchasing. We use a logistic regression framework to measure the probability of a shopper becoming a multichannel shopper based on the key constructs and a battery of control variables.
Findings
The analysis shows that, in fashion buying, shoppers focused on quality and those with high basket flexibility have a higher probability of becoming multichannel shoppers. The probability becomes even greater when a shopper is both quality oriented and has basket flexibility.
Research limitations/implications
We focus on the fashion apparel market for a deeper understanding of multichannel usage of products with both experience and search features. Future research can investigate other industries for higher generalizability.
Practical implications
Our research provides insights into multichannel fashion companies whose managements aim to effectively manage high-value customers who tend to use more channels when shopping. Specifically, an omnichannel marketing strategy should focus on capturing the quality-oriented and highly basket-flexible segment of consumers.
Originality/value
Our study provides evidence that for products having high experiential as well as search features, quality-oriented and highly flexible shoppers engage more in multichannel shopping. Because these characteristics are related to the long-term value of customers, we provide the link between multichannel marketing and firm profitability in the context of the fashion industry.
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Greg N. Gregoriou and Razvan Pascalau
The purpose of this paper is to propose that simple measures of linear association are unable to capture accurately the dependence between the survival of hedge funds and funds of…
Abstract
Purpose
The purpose of this paper is to propose that simple measures of linear association are unable to capture accurately the dependence between the survival of hedge funds and funds of funds, respectively. The paper then aims to advocate the use of copulas to model the joint survival of hedge funds and funds of funds managed by the same manager.
Design/methodology/approach
The paper uses both a one‐step approach where the margins and the copula parameters are estimated jointly, and a two‐step approach where the margins are fitted first and the copula parameter is estimated thereafter given the fixed margins. The margins are estimated non‐parametrically, semi‐parametrically, and parametrically, respectively.
Findings
First, the paper finds that Kendall's tau and Spearman's rho are anywhere between three and eight times larger than the corresponding sample based measures when various families of copulas are employed. Second, additional tests show that the two survival functions are strongly dependent, with the degree of nonlinear association increasing in the lower left quadrant.
Originality/value
This is the first paper to use copulas to model the joint survival of hedge funds and funds of funds. The results highlight the asymmetric dependence between hedge funds and funds of funds, which has implications for risk management practices.
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On April 2, 1987, IBM unveiled a series of long‐awaited new hardware and software products. The new computer line, dubbed the Personal Systems 30, 50, 60, and 80, seems destined…
Abstract
On April 2, 1987, IBM unveiled a series of long‐awaited new hardware and software products. The new computer line, dubbed the Personal Systems 30, 50, 60, and 80, seems destined to replace the XT and AT models that are the mainstay of the firm's current personal computer offerings. The numerous changes in hardware and software, while representing improvements on previous IBM technology, will require users purchasing additional computers to make difficult choices as to which of the two IBM architectures to adopt.
Steven Lysonski and Srinivas Durvasula
India has undergone dramatic change in its retail markets since economic liberalization in 1992. The authors aim to use the framework of consumer decision making styles to…
Abstract
Purpose
India has undergone dramatic change in its retail markets since economic liberalization in 1992. The authors aim to use the framework of consumer decision making styles to investigate longitudinally how these styles have changed from 1994 to 2009. They also conducted a cross-sectional analysis of the 2009 data to determine whether decision making styles are shaped by psychological variables: perceived time pressure, shopping opinion leadership, shopping self-confidence, consumer susceptibility to interpersonal influence, and materialism.
Design/methodology/approach
The eight different consumer decision making styles were measured with instrument by Sproles and Kendall. The psychological variables were measured with established instruments with adequate reliabilities. The survey was administered to young adults. The Indian samples from 1994 and 2009 were matched allowing for comparisons.
Findings
The longitudinal analysis showed that four of the eight decision making styles changed statistically between 1994 and 2009; there were increases for brand consciousness, novelty-fashion consciousness, and impulsive-careless shopping while perfectionist-quality consciousness decreased. The cross sectional analysis of the psychological variables showed that perceived time pressure had minimal impact while shopping opinion leadership and shopping self confidence had a major impact. Materialism and consumer susceptibility to interpersonal influence had a moderate impact.
Research limitations/implications
The authors used an urban sample; a rural sample would also be useful. Future research could examine other emerging markets such as Brazil and Vietnam to identify the impact of the psychological variables on decision making styles in those countries.
Practical implications
The study shows that decision making styles do change as an emerging economy becomes more developed. The study also shows that psychological variables can explain some of the differences in decision making styles among consumers. Retailers and marketers can use this information to be more strategic in the way they develop their planning.
Social implications
Changes in decision making styles show that consumers are now more brand and fashion conscious while being more impulsive and careless in their shopping. These changes may signal that Indians are becoming more materialistic and more focused on brands and fashion which can lead to excessive buying and debt.
Originality/value
The paper offers a longitudinal view of changes in decision making and a cross sectional analysis of how psychological variables affect decision making styles. This study focuses on issues not presently discussed in the literature.
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Prarthana Rao, Min Jee Yamada Park and Samantha Jeffries
To date, intersectional feminist criminological enquiry concerned with exploring junctions of gender and ethnicity amongst incarcerated women, has mainly come from studies…
Abstract
To date, intersectional feminist criminological enquiry concerned with exploring junctions of gender and ethnicity amongst incarcerated women, has mainly come from studies undertaken in western nations. In this chapter, we present findings from research undertaken in Thailand that explored incarcerated ethnic minority women’s backgrounds, situational contexts surrounding their criminalization and criminal justice system experiences, with particular attention paid to women’s time in prison. Our purpose was to examine how gender and ethnicity intersected, impacting the lived experiences of criminalized ethnic minority women before and during their incarceration. Findings revealed the ways in which these women are marginalized inside and outside prison walls. On the outside, the women struggled with patriarchal systems of power, both within and beyond their communities. They were subjugated as women and by discourses of ethnic othering. Under-education, poverty, living with state, community, familial and intimate partner violence, trauma, and other adversity were key aspects of the women’s pre-prison lives and created the contexts from which they came into conflict with the law. The women faced challenges in accessing justice and, once imprisoned, gender and ethnicity intersected in several domains, to impact their carceral experiences.
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Eiichi Taniguchi, Russell G Thompson, Tadashi Yamada and Ron Van Duin