Ken Sumida, Junya Fujimoto and Masayuki Sakata
The purpose of this paper is to differentiate sport spectators’ attitudes, specifically team loyalty and attitude towards spectating behaviour by investigating the reliability and…
Abstract
Purpose
The purpose of this paper is to differentiate sport spectators’ attitudes, specifically team loyalty and attitude towards spectating behaviour by investigating the reliability and validity of the proposed model, and the influence of the attitudinal factors on intention to re-attend sporting events.
Design/methodology/approach
In this quantitative study, data were longitudinally collected from five professional soccer teams of the Japanese professional soccer league official surveys of 2008. The study was analysed in two phases by first examining the reliability and validity of the measurements and then the appropriateness of the model. Finally, a multiple group analysis was conducted to examine the applicability across the aforementioned five teams.
Findings
Team loyalty conceptually and empirically differed from attitudes towards spectating behaviour. The proposed model indicated how attitudes have impacts on spectators’ future attendance at professional sports events, but the model significantly changed when parameters of the model were progressively constrained, suggesting that each team's uniqueness may influence spectators’ intention to attend future games.
Originality/value
Sport spectators’ attitudes play a significant role in the decision-making process of deciding to attend an event, and an understanding of how spectators’ attitudes influence their intention to re-attend events could be of value to both scholars and sports team managers. Spectators of each team have their own characteristics and although this makes it difficult to generalise the results, this study contributes to an understanding of spectators’ attitudes.
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Keywords
Richard Edward Oddy and Tom Bason
In 2016, Sport, Business and Management: An International Journal (SBM) published its 100th article. While a number of other journals have been analysed as to their content, no…
Abstract
Purpose
In 2016, Sport, Business and Management: An International Journal (SBM) published its 100th article. While a number of other journals have been analysed as to their content, no such study has yet been applied to SBM. The purpose of this paper is to produce a content analysis examining the first century of SBM articles in order to map out what this outlet has published, and to what extent the journal has achieved the objectives set out in the first issue.
Design/methodology/approach
This paper employs a content analysis approach, with each of the first 100 research papers being analysed and coded by the two authors.
Findings
This study has found that there has been a general focus on sport marketing throughout the first 100 papers, while football is the dominant sport that has been studied. Over the course of the 100 papers, the majority of articles employed quantitative methods, with surveys being the most used method of collecting data. The authors were initially principally based in Europe and North America; however, the geographical location has widened over the period in question.
Originality/value
While there have been a number of other journals which have had a content analysis, this is the first such study into SBM.
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Osaka, with roots historically as deep as the Japanese state itself, reached what Hall refers to as a “golden age” first (Hall, 1998), only to be surpassed in the later 19th and…
Abstract
Osaka, with roots historically as deep as the Japanese state itself, reached what Hall refers to as a “golden age” first (Hall, 1998), only to be surpassed in the later 19th and 20th centuries by Tokyo, a backwater fishing village until the 17th century. Differences between Tokyo and Osaka begin with the function of each city, the physical structures, economic bases, and political practices of which all interacted to create the urban fabric into which the Korean migrants moved.
Tokyo is the most populated urban area in the world, with a population of 36.5 million. The sheer number of people creates a wide variety of living environments for its residents…
Abstract
Tokyo is the most populated urban area in the world, with a population of 36.5 million. The sheer number of people creates a wide variety of living environments for its residents to choose from. Using a questionnaire survey dataset with 4,120 respondents, this chapter examines the impacts of individuals’ attributes on their preferences to various quality of life (QOL) factors, as well as whether the actual choices of residential districts reflect their preferences.
Individuals’ attributes such as sex, age, marital status, the number and ages of children, and income affect the emphasis that they place on choosing a place to live. Although parents with school-aged or smaller children place a greater emphasis on childcare/school services, natural environment, public services, working communities, and moderate consumer price in local shops; young single white-collars tend to trade safety and environment for shorter commute and therefore select places high on access-related attributes.
For QOL factors such as the public transit, access to work, natural environment, and clean air/water, satisfaction levels show clear geographical patterns and access-related factors earn high scores in the city center, whereas the nature-related factors are higher in the suburb. In these attributes, correlation between city residents’ emphasis on these attributes and satisfaction scores are high, suggesting that people can successfully choose the place of living according to their emphases.
For other factors, such as childcare/education and other public services provided by the municipalities, residents’ preferences for, and the city's offerings are rarely aligned. One possible reason is that the information on the level and availability of these services is difficult for prospective residents to know. Therefore, public resources should be targeted to solve this mismatching problem through (1) raising the quality of services in areas where the need is prevalent but the satisfaction level is low and (2) providing more information on the level of services that each municipality is offering, to allow prospective residents to choose the right place that meets their need.