Laura Frances Bright and Kelty Logan
Social media usage has become ubiquitous in our society – consumers are spending upwards of 20 percent of their media time on social sites interacting with friends, family and…
Abstract
Purpose
Social media usage has become ubiquitous in our society – consumers are spending upwards of 20 percent of their media time on social sites interacting with friends, family and brands (Adler, 2016) and all of this usage is driving fatigue. The purpose of this paper is to examine how advertising factors such as attitude and intrusiveness impact social media fatigue as well as two consumer behavior factors, fear of missing out (FOMO) and privacy.
Design/methodology/approach
A 190-item questionnaire was developed and administered to an opt-in subject pool recruited for web-based research (i.e. online panel). A representative sample of 750 US social media users was recruited for the survey of which 518 respondents were valid and usable.
Findings
Results indicate that FOMO has the greatest impact on social media fatigue, not advertising factors as predicted. In addition, privacy concerns continue to plague consumers and should be monitored by advertisers.
Research limitations/implications
With regard to limitation, the survey contained a variety of self-reported measures that can tend to be under-reported, especially when it comes to social media usage as evidenced in a recent study (Adler, 2016).
Originality/value
This research undertook an investigation of consumer perceptions of social media advertising and how those relate to social media fatigue and psychological factors such as privacy and FOMO. In looking at these constructs, a clearer picture of how consumer perceptions of advertising impact levels of social media fatigue has emerged. In addition, the results provide a better understanding of FOMO, a psychological factor that significantly contributes to social media fatigue.
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The purpose of this paper is to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Abstract
Purpose
The purpose of this paper is to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
Making use of a TV commercial break to make a cup of tea or coffee, or fast‐forwarding if it is recorded, might be anathema to the advertisers, but so too is consumers' ability to ignore the clutter of commercials that confront them while they are online. Online viewers often say they prefer that medium because there are fewer advertisements than on TV, but advertisers who see the trend away from regular TV want to change that. So how do advertisers make sure their advertisements are watched?
Practical implications
Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.
Originality/value
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.
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Kelty Logan, Laura F. Bright and Harsha Gangadharbatla
The purpose of this paper is to compare female students' perceptions of the value of advertising on social network sites (SNSs) to their perceptions of the value of television…
Abstract
Purpose
The purpose of this paper is to compare female students' perceptions of the value of advertising on social network sites (SNSs) to their perceptions of the value of television advertising.
Design/methodology/approach
An online questionnaire was fielded among students from three major universities in the USA, as well as SNSs (Facebook, LinkedIn, and Twitter). The final sample (n=259) was comprised of female students who had used social media and television during the past month. The authors developed two structural equation models using Amos 18 statistical software.
Findings
The analysis indicated that Ducoffe's Ad Value model does not provide a good fit for assessing advertising value in social media or television. While Irritation was a factor in assessing Attitude toward advertising, the respondents assessed ad value on the basis of Entertainment (higher for social media) and Informativeness (higher for television).
Research limitations/implications
In examining the relative importance of each component of Ducoffe's model, it is clear that Entertainment and Informativeness play key roles in assessing advertising value for both traditional (television) and non‐traditional media (SNSs). While Irritation did not play a significant role in value assessment, it was found to directly impact attitude towards advertising, a critical juncture in the consumer purchase cycle.
Practical implications
If practitioners seek to interact via SNSs with young female consumers they should focus on providing entertaining content in a format that makes brand engagement seamless while not impeding goals.
Originality/value
This initial investigation provides the impetus for future research about consumers' perceptions of advertising value across all SNSs, in comparison to their traditional counterparts.
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Catherine Garrington, Sally Fiona Kelty, Debra Rickwood and Douglas Boer
There are a limited number of risk assessment tools relevant to the internet child abuse material (I/CAM) offender cohort. The purpose of this paper is to introduce a new tool…
Abstract
Purpose
There are a limited number of risk assessment tools relevant to the internet child abuse material (I/CAM) offender cohort. The purpose of this paper is to introduce a new tool, the “Estimated Risk for Internet Child Sexual Offending” (ERICSO). The ERICSO has been developed to assist in the treatment and prevention of sexual crimes against children.
Design/methodology/approach
The ERICSO was developed through a multi-stage process including systematic review, survey of professionals and offender case study.
Findings
An empirically guided tool for estimating risk for I/CAM offenders, the ERICSO is composed of four domains. The Demographic domain questions provide information about the offender, while Collection domain questions address the content of the offender’s files. The Nature of Engagement domain considers the offender’s interaction with I/CAM, behavioural aspects and contact with children. The Social Aspect domain questions address the offender’s engagement with other I/CAM users. Finally, the assessor may use Structured Professional Judgement to provide additional information, and a summary of the offender’s relevant circumstances and a risk estimation.
Practical implications
The ERICSO provides guidance for the assessment of I/CAM offenders who may reoffend with online child sexual offences, and I/CAM offenders who may reoffend with contact child sexual offences.
Originality/value
Born from a history of generational attitudes towards rehabilitation and risk assessment, the launch of the ERICSO presents an exciting opportunity in the risk estimation of I/CAM offenders.
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Catherine Garrington, Sally Kelty, Debra Rickwood and Douglas Pieter Boer
Internet child abuse material (I/CAM) offences negatively affect children in our own communities and in the wider virtual world. This study aims to understand the differentiation…
Abstract
Purpose
Internet child abuse material (I/CAM) offences negatively affect children in our own communities and in the wider virtual world. This study aims to understand the differentiation between online (internet) and offline (contact) offenders. The development of the Estimated Risk for Internet Child Sexual Offending (ERICSO), a proposed instrument for I/CAM offenders, incorporated a case study component to test on a known offender before the tool is applied to a wider sample.
Design/methodology/approach
The case study approach provides a unique opportunity for researchers to consider reflections from an I/CAM offender. These insights provide unique perspectives on areas for further exploration, including suggestions for consideration in the assessment and treatment of I/CAM offenders.
Findings
Mr A is a male convicted of possessing I/CAM with previous convictions for contact child sexual offending. During the development of the ERICSO, Mr A provided commentary on proposed questions based on his experiences as an offender and his communications with other offenders. Mr A’s feedback was generally consistent with current research findings, with notable suggestions in recognising the importance of differentiating between fantasy/reality, violence/voyeurism and the role technology plays in I/CAM offences. These reflections will be considered in conjunction with ongoing development and validity studies of the ERICSO to contribute to the targeted assessment and risk-relevant treatment for I/CAM offenders.
Originality/value
The use of a case study in the development of a proposed assessment instrument provides a unique perspective to improve ecological validity.