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Article
Publication date: 14 January 2025

Yanglei Jia, Keke Zheng, Xinglong Liu and Xiang Guo

The highly competitive atmosphere of the short video platforms has increased their similarity, while users possess remarkably diverse preferences, complicating the improvement of…

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Abstract

Purpose

The highly competitive atmosphere of the short video platforms has increased their similarity, while users possess remarkably diverse preferences, complicating the improvement of user stickiness. To address this issue, this research investigates the effects of different factors, including perceived usefulness, ease, enjoyment, interactivity, and social influence, on user stickiness.

Design/methodology/approach

To estimate these effects, it employs partial least square-structural equation modeling (PLS-SEM), technology acceptance model (TAM3) and theory of planned behavior (TPB) to analyze data collected from a questionnaire distributed among online users between July 20, 2023 and October 28, 2023.

Findings

The results indicate that all the studied factors have positive and significant effects on user stickiness. In addition, they confirmed the considerable effect of flow experience on the relationships between these factors and user stickiness, particularly in interactivity.

Originality/value

These findings show the short video platforms how to manage different factors effectively in stickiness to increase their uniqueness among competitors, attracting and keeping different users by covering their diverse preferences.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 25 November 2022

Min Zhang, Ruixi Long, Qingmei Tan and Keke Wei

This study aims to examine the impact of corporate social responsibility (CSR) awards on firms’ market value considering these awards as a signal and proxy for the effectiveness…

340

Abstract

Purpose

This study aims to examine the impact of corporate social responsibility (CSR) awards on firms’ market value considering these awards as a signal and proxy for the effectiveness of CSR practice.

Design/methodology/approach

There are 342 announcements of CSR awards in China from 2006 to 2017 screened and analyzed using the event study methodology.

Findings

The stock market reacts significantly negatively to CSR award announcements in the short term. Firms that are state-owned, belong to the manufacturing industry, outside east China, repeatedly win awards and are listed in the Chinese H-share market, experience a stronger stock market reaction. Interestingly, the long-term stock returns of award winners are significantly positive for multiyear holding periods.

Practical implications

The findings offer stakeholders clear guidelines on how to manage communications in the market to extract enhanced financial performance from CSR award announcements.

Originality/value

This study chooses CSR awards as a proxy for the effectiveness of excellent CSR practice. This study also contributes to the CSR literature by analyzing how investors use the award information to make investment decisions.

Details

Chinese Management Studies, vol. 17 no. 6
Type: Research Article
ISSN: 1750-614X

Keywords

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Article
Publication date: 16 July 2021

Upasna A. Agarwal, James Avey and Keke Wu

This study aims to investigate the differential roles of self-esteem and co-rumination in the mediated relationship between abusive supervision and knowledge hiding via…

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Abstract

Purpose

This study aims to investigate the differential roles of self-esteem and co-rumination in the mediated relationship between abusive supervision and knowledge hiding via psychological safety.

Design/methodology/approach

The study used a three-wave time-lagged design and data were collected from 388 full-time employees in India.

Findings

The results show that psychological safety mediated the impact abusive supervision had on knowledge hiding. Further, this impact was weakened by higher self-esteem as employees with higher self-esteem were less affected by the impact of abusive supervision on psychological safety and knowledge hiding; but this impact was amplified by more co-rumination as employees who co-ruminated more were also more affected by abusive supervision in psychological safety and knowledge hiding.

Research limitations/implications

A cross-sectional design and the use of self-reported questionnaires are a few limitations of this study.

Originality/value

This study took a purposeful deviation from the traditional path of organizational justice to the study of abusive supervision and psychological safety and endeavored an alternate route, one of resource conservation. Further, employees have diverse reasons that heighten or dampen their inclination to hide knowledge from others in the workplace. The study examines co-rumination and self-esteem as possible boundary conditions.

Details

Journal of Knowledge Management, vol. 26 no. 1
Type: Research Article
ISSN: 1367-3270

Keywords

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Article
Publication date: 15 September 2021

Temitope Owolabi, Tunde A. Alabi and Sofiat A. Busari-Akinbode

This study aims to investigate female commercial drivers in the Lagos metropolis. The study sought to know the circumstances that motivated women to venture into commercial…

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Abstract

Purpose

This study aims to investigate female commercial drivers in the Lagos metropolis. The study sought to know the circumstances that motivated women to venture into commercial driving; the experiences they encounter whilst engaging with other stakeholders in the public space; the dimension of the conflict between work and family, and the coping strategies used and finally, the health concerns of female commercial drivers.

Design/methodology/approach

The study adopted a cross-sectional design and a qualitative method of data collection. An in-depth interview guide was used to elicit information from 18 female drivers drawn from three sectors of commercial transportation in Lagos State.

Findings

It was found that the major motivation for engaging in commercial driving is the need for survival and family support; although participants acknowledged that they cannot be in the profession for a long time. Married women had less time to engage in commercial driving due to other family responsibilities. Women drivers have experienced mixed reactions from other road users. Commercial driving is physically demanding and poses threat to the health of female commercial drivers.

Originality/value

The findings highlight the circumstances behind women participating in commercial driving. Despite the challenges encountered in this course of this activity, they are still bent on continuing because of the need to take care of their children, a majority of their spouses are not fully contributing to the maintenance of the home.

Details

Journal of Enterprising Communities: People and Places in the Global Economy, vol. 17 no. 2
Type: Research Article
ISSN: 1750-6204

Keywords

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Article
Publication date: 16 March 2020

Keke Wu, Yan Yu and Dayong Dong

This paper aims to examine the direct and indirect effects of advertising on investor behavior.

480

Abstract

Purpose

This paper aims to examine the direct and indirect effects of advertising on investor behavior.

Design/methodology/approach

The authors use a novel and direct measure of investor attention: the number of investors whose watch lists has the stock.

Findings

The authors find that beyond its direct effect through information dissemination, advertising has an indirect effect with regard to grabbing investor attention and the trading response. The authors further find that an increase in attention induces a positive influence on the impact of advertising on investor behavior.

Originality/value

First, it complements studies of home bias, in which investors are more likely to buy familiar stocks. Second, it also complements the literature on advertising and investor attention and on attention and capital markets. Third, with a new and unambiguous measure of investor attention. Fourth, combining the direct and indirect aspects, this study presents a detailed description of the financial market effect of advertising.

Details

International Journal of Accounting & Information Management, vol. 28 no. 3
Type: Research Article
ISSN: 1834-7649

Keywords

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Article
Publication date: 15 August 2023

Nisha Mary Thomas, Priyam Mendiratta and Smita Kashiramka

Owing to the dramatic rise of FinTech credit in the financial sector, this study describes its knowledge and intellectual structure and paves the way for future research.

757

Abstract

Purpose

Owing to the dramatic rise of FinTech credit in the financial sector, this study describes its knowledge and intellectual structure and paves the way for future research.

Design/methodology/approach

The study employs citation analysis, keyword analysis, co-author analysis, co-citation analysis and bibliographic coupling on 268 peer-reviewed articles published during 2010–2021 and extracted from the Web of Science database.

Findings

Research on FinTech credit has picked up momentum from 2016, with majority contributions from China, followed by UK and USA. International Journal of Bank Marketing is found to be the most productive journal. Co-citation analysis reveals that past studies have focused on three dominant themes, viz. (a) factors that influence user intention to adopt technological products and services (b) borrowers' and lenders' characteristics that impact fund-raising in FinTech credit platforms and (c) evolution of FinTech market over the years. Bibliographic coupling reveals that recent trends in FinTech credit include (a) impact of emerging technologies like blockchain, artificial intelligence, big data on financial system, (b) factors that encourage consumers to adopt the FinTech products and services, (c) mechanisms by which FinTechs have transformed formal credit markets, (d) factors that lead to successful fundraising in FinTech platforms and (e) critical perspectives on digital lending platforms.

Originality/value

To the best of the authors' knowledge, this is a pioneering study undertaking an exhaustive analysis of FinTech credit as a research area. The study offers valuable insights on potential topics of research in FinTech credit domain like investigating Balance Sheet Lending Model, investigating the impact of FinTechs on financial system, and new markets by collaborating with scholars of other regions.

Details

International Journal of Bank Marketing, vol. 41 no. 7
Type: Research Article
ISSN: 0265-2323

Keywords

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