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Article
Publication date: 29 April 2014

Kerry Tudor, Aslihan Spaulding, Kayla D. Roy and Randy Winter

The purpose of this paper is to investigate the relationships among choice of risk management tools, perceived effectiveness of risk management tools, self-reported risk attitude…

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Abstract

Purpose

The purpose of this paper is to investigate the relationships among choice of risk management tools, perceived effectiveness of risk management tools, self-reported risk attitude, and farm and farmer characteristics.

Design/methodology/approach

A mail survey was used to collect information about utilization of risk management tools, perceived effectiveness of risk management tools, and factors that could influence choice of risk management tools by Illinois farmers. Cluster analysis, one-way ANOVA, χ2 tests of independence, and multinomial logistic regression were utilized to detect possible relationships among choice of risk management tools, perceived effectiveness of risk management tools, self-reported risk attitude, and farm and farmer characteristics.

Findings

Multinomial logistic regression analysis revealed that age and gross farm income (GFI) were the strongest predictors of the risk management tool utilization group to which an individual would be assigned. The number of risk management tools utilized decreased with age but increased with GFI. Neither self-reported risk attitude nor education was a significant independent variable in the multinomial logistic regression model, but both were strongly impacted by age. Younger farmers with higher GFI were the most likely users of hedging.

Research limitations/implications

The results of this study provide support for the idea that farmers who are better able to generate revenue are better able to manage risk, but the direction of causality was not investigated.

Practical implications

Risk management service providers could benefit from this study as a benchmark for understanding their current and potential farmer clients’ risk management strategies.

Originality/value

This study used cluster analysis and multinomial logistic regression to address the complexity of decisions regarding multiple risk management tools. The number of tools utilized by individuals was investigated.

Details

Agricultural Finance Review, vol. 74 no. 1
Type: Research Article
ISSN: 0002-1466

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Article
Publication date: 28 February 2023

Durgesh Agnihotri, Pallavi Chaturvedi, Kushagra Kulshreshtha and Vikas Tripathi

The current study has drawn attention to investigating the impact of social media influencers’ (SMIs) authenticity on followers buying behavior by using followers who have an…

5974

Abstract

Purpose

The current study has drawn attention to investigating the impact of social media influencers’ (SMIs) authenticity on followers buying behavior by using followers who have an ongoing relationship with an influencer and are knowledgeable about the influencer. The study further intends to reveal the mediating effect of parasocial interaction on the relationship between SMI's authenticity and followers' purchase behavior.

Design/methodology/approach

The study has analyzed data from an online survey of 458 participants (Instagram followers) using structured equation modeling (CB-SEM) to investigate the relationship among authenticity attributes, parasocial interaction and followers' purchase behavior.

Findings

CB-SEM results reveal that authenticity attributes positively influence followers' buying behavior. The findings from mediation analysis specify that parasocial interaction mediates the relationship between authenticity attributes (sincerity, truthful endorsement and visibility) and buying behavior excluding expertise, uniqueness attributes.

Practical implications

The findings of the study reinforce the need to use authentic influencers by the marketers for the brand endorsements. Further, the findings of the study can benefit marketers in implementing strategic practice of social media influencer marketing.

Originality/value

The study overcomes the limitations of preceding studies by using Instagram followers who are well-informed about SMIs and have an ongoing relationship with them. This study has uniquely combined the behavioral data from real influencer campaigns with followers' assessment of an influencer's authenticity.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 35 no. 10
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 27 May 2020

Heather Jane Lawrence, Norm O'Reilly, Alexandra Speck, Chris Ullrich and Kayla Robles

The objective of this paper is to respond to four research questions. The first two as how likely are college football season ticket holders to recommend (1) purchasing a similar…

198

Abstract

Purpose

The objective of this paper is to respond to four research questions. The first two as how likely are college football season ticket holders to recommend (1) purchasing a similar season ticket package and (2) attending a home football game, to a friend or colleague. The third question examines if there is a difference between advocacy toward purchasing season tickets as compared to advocacy toward game attendance. Finally, we identify what factors impact advocacy for college football season ticket holders.

Design/methodology/approach

An online survey of 57,240 season ticket holders from 69 different National Collegiate Athletics Association (NCAA) Division I Football Bowl Subdivision programs was undertaken. The data were analyzed to build a model of the drivers of advocacy in season ticket holders from a conceptual base of advocacy, trust and loyalty.

Findings

The identified drivers include both institutionally influenced factors and factors related to season ticket holder behaviors/demographics. The season ticket holder is arguably the highest level of fan for any sports organization from an affinity perspective and clearly the most important from a business perspective. This research argues that the season ticket holder should not only be the focus of ticket sales efforts but also leveraged as marketing advocates with the objective of attracting additional fans.

Originality/value

The value of this research is the large sample of data from season ticket holders of NCAA Division 1 football clubs and the resulting learning it provides to researchers and practitioners.

Details

Sport, Business and Management: An International Journal, vol. 10 no. 3
Type: Research Article
ISSN: 2042-678X

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Article
Publication date: 15 July 2021

Corinne Brenner, Kayla DesPortes, Jessica Ochoa Hendrix and Mandë Holford

This paper aims to describe the design and user testing of GeoForge, a multiple-player digital learning experience for middle school that leverages virtual reality (VR) and…

233

Abstract

Purpose

This paper aims to describe the design and user testing of GeoForge, a multiple-player digital learning experience for middle school that leverages virtual reality (VR) and individualized websites for learning concepts in planetary science. This paper investigates how specific instructional design choices and features of the technology fostered collaborative behaviors.

Design/methodology/approach

GeoForge was implemented in 3 middle school classrooms with a total of 220 students. Learners used GeoForge in class in groups of 3–4 to learn about planetary science. A mixed-methods approach examined collaboration using classroom observations, teacher interviews, student surveys and student artifacts. Using Jeong and Hmelo-Silver’s (2016) seven affordances of technology for collaborative learning, this paper identifies ways in which features of GeoForge supported collaborative behaviors.

Findings

Instructional design which combined VR and the digital science journal (DSJ) helped foster collaboration. Some collaborative behaviors were especially notable in classrooms that did not regularly practice these skills. Segmenting tasks in the DSJ, clarifying instructions to articulate ideas, showing other group members’ responses onscreen and enabling multiuser VR environments contributed to collaborative behaviors and a satisfying learning experience as observed and documented through multiple methods.

Originality/value

GeoForge successfully integrated VR and personalized websites in a classroom planetary science lesson, an approach which balanced instructional design and logistical challenges while creating opportunities for collaboration.

Details

Information and Learning Sciences, vol. 122 no. 7/8
Type: Research Article
ISSN: 2398-5348

Keywords

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Article
Publication date: 8 March 2011

Sara B. Marcketti, Susan W. Arendt and Mack C. Shelley

The purpose of this paper is to examine the leadership practice scores and leadership behaviors of students before and after participation in an event management course.

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Abstract

Purpose

The purpose of this paper is to examine the leadership practice scores and leadership behaviors of students before and after participation in an event management course.

Design/methodology/approach

A mixed methods approach was utilized. The Student‐Leadership Practice Inventory (S‐LPI) was administered to a sample of 184 students in three semesters of an event management course. Students completed the S‐LPI at the beginning and at the end of the course. The students also wrote reflections of their leadership behaviors and understandings.

Findings

Results of the study showed that students' mean leadership scores increased significantly for all practice areas between pre and post. Also, all correlations between pre and post scores were statistically significant, indicating that responses at pre and post followed similar patterns, with students who scored higher on the pre‐test also tending to score higher on the post‐test. Reflections from students demonstrated significant understanding of effective leadership behaviors and learning.

Research limitations/implications

The sample was college students enrolled in an event management course at one university; therefore results may not be generalized to all students.

Practical implications

Results of this study suggest that involvement in an event management course in which students were engaged and responsible for the outcomes of their learning may have positively impacted these students' leadership behaviors.

Originality/value

This paper furthers the knowledge base and understanding of students' leadership growth through involvement in a university course as measured by the S‐LPI.

Details

Leadership & Organization Development Journal, vol. 32 no. 2
Type: Research Article
ISSN: 0143-7739

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Article
Publication date: 16 December 2019

Peggy Cunningham, Minette E. Drumwright and Kenneth William Foster

The purpose of this paper is to explore the question of why sex harassment persists in organizations for prolonged periods – often as an open secret.

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Abstract

Purpose

The purpose of this paper is to explore the question of why sex harassment persists in organizations for prolonged periods – often as an open secret.

Design/methodology/approach

In-depth interviews were conducted with 28 people in diverse organizations experiencing persistent sex harassment. Data were analyzed using standard qualitative methods.

Findings

The overarching finding was that perpetrators were embedded in networks of complicity that were central to explaining the persistence of sex harassment in organizations. By using power and manipulating information, perpetrators built networks that protected them from sanction and enabled their behavior to continue unchecked. Networks of complicity metastasized and caused lasting harm to victims, other employees and the organization as a whole.

Research limitations/implications

The authors used broad, open-ended questions and guided introspection to guard against the tendency to ask for information to confirm their assumptions, and the authors analyzed the data independently to mitigate subjectivity and establish reliability.

Practical implications

To stop persistent sex harassment, not only must perpetrators be removed, but formal and informal ties among network of complicity members must also be weakened or broken, and victims must be integrated into networks of support. Bystanders must be trained and activated to take positive action, and power must be diffused through egalitarian leadership.

Social implications

Understanding the power of networks in enabling perpetrators to persist in their destructive behavior is another step in countering sex harassment.

Originality/value

Social network theory has rarely been used to understand sex harassment or why it persists.

Details

Equality, Diversity and Inclusion: An International Journal, vol. 40 no. 4
Type: Research Article
ISSN: 2040-7149

Keywords

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