Palaniappan Sellappan and Kavitha Shanmugam
Environmental dynamics affect all sectors, and retailing is no exception. Scholarships reveal that, in such turbulent times, entrepreneurial characteristics are essential for…
Abstract
Purpose
Environmental dynamics affect all sectors, and retailing is no exception. Scholarships reveal that, in such turbulent times, entrepreneurial characteristics are essential for business. In academic research, entrepreneurial characteristics like entrepreneurial orientation (EO) and entrepreneurial competence (EC) are seldom evaluated for retailers. This study aims to decode the impact of small retailers’ EO and EC on firm business performance (BP). It also traces the mediation effect of EC in the relationship between EO and BP.
Design/methodology/approach
The study executed among 740 small retailers is a pioneering work to trace EO’s efficacy via EC on the retailer’s BP. The present research is a primal work in the Indian context. This work redesigns the EC scale to suit the retail context and evaluate its mediation role in the EO and BP relationship.
Findings
Examining the mediation model through structural equation modelling (SEM) adds empirical evidence to entrepreneurial value creation (EVC) theory and throws light on the indispensable qualities required for small business retailers. The outcomes of the SEM model portray that there is an association between the EO, EC and BP.
Research limitations/implications
This study, though carried out methodically, it is constrained by the ensuing intricacies. The investigation was limited to the small- and medium-retailers engaged in retailing with a floor space from 500 to 5,000 square feet. All three constructs used in the study are measured using the self-reported perceptual scale, which infuses the subjectivity in the data. Exploring the EO and EC of widely dispersed retailers, examining the entrepreneurial character of large-format independent retailers and evaluating financial performance measures through retailers will add value to the study in future.
Originality/value
The study verified the central role of EC in the intangible resource-reward relationship. Among the five pillars of EVC theory, the role of intention and external finance are not considered in this work. The present work explored the EO and EC of existing retailers, and hence intention is excluded. The study concentrates on small retailers, and the role of external financing is not explored. Mishra and Zachary (2014b) opined that the EVC process should be studied in different context and listed out several prepositions. Considering the role of intention and external financing and studying several prepositions spelt out in the theory in varying contexts will throw more lights on the EVC process.
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Palaniappan Sellappan and Kavitha Shanmugam
In today’s technology-led volatile business environment all established businesses are trembling and retailing is no exception. Exploration of the entrepreneurial side of…
Abstract
Purpose
In today’s technology-led volatile business environment all established businesses are trembling and retailing is no exception. Exploration of the entrepreneurial side of retailers will expose the essential attitudes to survive in the new world order. The present study is an endeavor towards this end.
Design/methodology/approach
In this descriptive research, a pre-tested entrepreneurial orientation questionnaire constructed by De Nobrega (2012) was adopted, and it was fine-tuned to suit for the retail environment. Initially, an exploratory study was organized, and it was followed by confirmatory factor analysis. Data collected were analyzed with SPSS 23.0, and the conceptual model was validated in AMOS 23.0.
Findings
The study evinces that the retailer’s entrepreneurial orientation is induced by five factors, namely, autonomy, risk-taking, innovation, competitive aggressiveness and pro-activeness. The study exposes the five dimensions and their ascendancy on business performance.
Research limitations/implications
The study is operationalized in a small sample, confined to two types of trade, limited to small and medium retailers in Chennai and all the constructs are measured with the help of perceptual self-reporting scales.
Practical implications
The study highlights that the art of spearheading retail business performance lies in attitude orientation. This work will propel retailers and trade bodies to nurture the entrepreneurial orientation.
Social implications
The study emphasizes that boosting entrepreneurial mindset of retailers will enable them to achieve business progress and protects the grass root sector of the society.
Originality/value
This work is the very first study to identify and evaluate the impact of five-dimensional entrepreneurial orientation construct on small and medium retailer’s business performance. The present study is a pioneering empirical contribution to the Indian context.
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Bargavi Ravichandran and Kavitha Shanmugam
This conceptual study investigates the adoption of education technology (EdTech) products among college students, focusing on identifying the key factors influencing the adoption…
Abstract
Purpose
This conceptual study investigates the adoption of education technology (EdTech) products among college students, focusing on identifying the key factors influencing the adoption process within educational institutions. Technology integration in education has rapidly gained prominence, with EdTech offering innovative solutions to enhance teaching and learning experiences. However, understanding the determinants that affect EdTech adoption remains critical for its successful implementation and impact. This paper aims (1) to identify the factors influencing the adoption of EdTech by college students (2) to create a conceptual model that shows the connections between the elements that lead to college students adopting EdTech.
Design/methodology/approach
The research employed a mixed-methods approach, combining qualitative data analysis and conceptual modeling to achieve the objectives. The underlying knowledge required to create a qualitative data gathering tool was obtained through a thorough literature analysis on innovation dissemination, educational psychology and technology adoption. College students, teachers and administrators participated in semi-structured interviews, focus groups and surveys to provide detailed perspectives on their attitudes about and experiences with EdTech. The Scopus and Web of Science databases are searched for relevant information in an organized manner in order to determine the factors influencing the adoption of EdTech. Second, an extended version of the technology adoption model is adopted to develop a qualitative data-based conceptual framework to analyze EdTech adoption in the Indian context.
Findings
Overall, by highlighting the critical components that emotionally influence college students' adoption of EdTech products in educational institutions, this course adds to the body of information already in existence. The conceptual framework model serves as a roadmap for educational stakeholders seeking to leverage EdTech effectively to enrich the learning environment and improve educational outcomes. By recognizing the significance of the identified factors, academic institutions can make informed decisions to foster a climate conducive to successful EdTech integration.
Research limitations/implications
A comprehensive conceptual framework model was developed based on qualitative data analysis to illustrate the interrelationships between the identified factors influencing EdTech adoption. This model presents a valuable tool for educational institutions, policymakers and EdTech developers to comprehend the complex dynamics of implementing these technological solutions.
Originality/value
The findings of this study demonstrated a number of important variables that affect the uptake of EdTech products in educational settings. These factors encompassed technological infrastructure, ease of use, perceived usefulness, compatibility with existing academic practices, institutional support, financial constraints and individual attitudes towards technology. Additionally, the research explored the significance of institutional preparation for embracing technological advancements as well as the influence of socio-cultural elements.
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P. Lakshmi, S. Visalakshmi and Kavitha Shanmugam
The purpose of this paper is to analyze the intensity of transmission of shocks from USA to BRICS countries in the long-run and short-run deviations and swiftness of recovery…
Abstract
Purpose
The purpose of this paper is to analyze the intensity of transmission of shocks from USA to BRICS countries in the long-run and short-run deviations and swiftness of recovery during US subprime mortgage crisis. This analysis enables the authors to explore the evolving patterns of relationships between these markets and examine whether their co-movements altered either in response to international shocks that originated in advanced markets like USA or due to their domestic fluctuations.
Design/methodology/approach
Employing data of daily stock market indices (open and close) of BRICS countries for the period January 2, 2001 to May 31, 2012, this paper examines the interactions and characteristics of price movements of BRICS with US market by applying co-integration tests, vector error correction model and Granger causality relationship. The daily stock market indices data are derived from respective stock exchange web sites.
Findings
The results exhibit that both long-run co-integration relationships and short-run Granger causality relationships exist between the stock markets of US-BRICS. Furthermore, this nexus is amplified in the short-run during 2007-2009, when the subprime mortgage financial crisis in the USA cropped up. This finding lends support to the prominence of developed (US) market links in the proliferation of persistent co-movements of BRICS stock markets.
Research limitations/implications
The findings imply an increasing degree of global market integration due to quick dissemination of global shocks originating from developed market like USA, and swift recovery which can be attributed to the increased resilience, consistent with the moderated level of domestically driven risk in the BRICS markets. In spite of their similarities, long-run and short-run interdependences with the US stock market exhibit differences among the BRICS. This can be attributed to the regional heterogeneity in long-run risk and return co-movements with the USA.
Practical implications
Changes from the US index easily affect these stock markets in the short-run, which implies that the US index may act as a leading indicator for investing funds in BRICS markets.
Originality/value
This study would enable the authors to understand whether BRICS economies actually remain resilient to adverse developments in USA and could serve as alternative investment destinations for global portfolio diversification.
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Ranendra Sinha and Subrahmanyam Annamdevula
When a company practices greenwashing, it breaks consumers’ trust by purposefully misleading them about its environmental practices or the benefits of its products/services. This…
Abstract
Purpose
When a company practices greenwashing, it breaks consumers’ trust by purposefully misleading them about its environmental practices or the benefits of its products/services. This study aims to contribute to the literature by testing the effect of perceived greenwash on green purchase intention through green trust, green perceived value and green skepticism. Furthermore, the study introduces environmental knowledge as a moderator in the relationship between perceived greenwash and three attitudinal factors by integrating the theory of cognitive dissonance and information asymmetry as a foundational framework.
Design/methodology/approach
The descriptive hypo-deductive research design was adopted to test the proposed model. This study performed survey research with a structured questionnaire. A sample of 432 responses was collected from youth living in India using a purposive sampling method. The validity and reliability of the model were tested using structural equation modeling, and moderation and mediation effects were examined using process macro.
Findings
The results support the mediation role of three attitudinal factors between perceived greenwash and green purchase intention. Furthermore, the moderation effect of environmental knowledge was significant between perceived greenwash and attitudinal factors, except between perceived greenwash and perceived green value.
Practical implications
This research offers valuable insights into the role of environmental knowledge and its moderating influence on shaping attitudes toward green purchase intentions. This study highlights green buying as an obscure risk, impacted by factors such as green trust, green perceived value, green skepticism and, ultimately, perceived greenwash. The proposed research framework carries significant implications for comprehending the underlying drivers of green purchase intentions, advocating for a strategic emphasis on truthful, transparent and verifiable communication by companies.
Originality/value
This study contributes to the existing knowledge base by delving into and examining the mediating and moderating factors influencing green purchase intentions, which was less emphasized in prior literature, especially within the context of India. The research provides empirical insights, establishes a theoretical consensus and unveils novel perspectives for reconsidering the intricate dynamics among environmental knowledge, perceived greenwash and diverse dimensions of green perceived value in the realm of sustainable products.
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Ruksar Ali, Sujood, Ariba Naz and Mohd Azhar
The purpose of this study is to provide a review of the existing research landscape on work-life balance and women’s career motivation. It examines the relationship between…
Abstract
Purpose
The purpose of this study is to provide a review of the existing research landscape on work-life balance and women’s career motivation. It examines the relationship between work-life balance and career motivation in the context of Indian women. Specifically, it explores how the work-life balance of women influences the motivational aspects of their careers.
Design/methodology/approach
The research uses a systematic literature review to identify and analyze relevant literature on work-life balance and women’s career motivation among Indian women from the Scopus database.
Findings
The study uncovers critical insights into the connection between work-life balance and women’s career decisions. It gives insight on how work-life balance significantly impacts women’s career choices. The SLR reveals a notable and consistent upward trend in the domains of work-life balance and career motivation among women.
Research limitations/implications
The findings of this study can inform organizations in tailoring policies that foster women’s career growth while simultaneously supporting a healthy work-life balance. In addition, the research can empower women to make informed decisions about their careers and personal lives. Ultimately, it contributes to creating a more inclusive and gender-equitable work environment, promoting both women’s career aspirations and their overall well-being.
Originality/value
This research stands out in its examination of the relationship between work-life balance and women’s career motivation, particularly in the unique context of Indian women. While previous studies have explored these topics individually, this research bridges the gap by investigating their interplay. Moreover, the application of a systematic literature review approach to these variables in the context of Indian women represents a novel contribution.
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Pulla Rao Chennamsetty, Guruvareddy Avula and Ramarao Chunduri buchhi
The purpose of the research work is to detect camouflaged objects in autonomous systems of military applications and civilian applications such as detecting insects in paddy…
Abstract
Purpose
The purpose of the research work is to detect camouflaged objects in autonomous systems of military applications and civilian applications such as detecting insects in paddy fields, identifying duplicate products in different texture environments.
Design/methodology/approach
Camouflaged objects detection is performed by smoothing texture with nonlinear models and characterizing with statistical methods to detect the objects.
Findings
There are few challenges in existing camouflaged objects detection due to the complexities involved in the detection process. This work proposes a constructive approach with texture statistical characterization for camouflage detection. The proposed technique is found to be better than existing methods while assessing its performance using precision and recall.
Research limitations/implications
Even though there is lot of research work carried, there are few challenges for autonomous systems in camouflage detection due to the complexities involved in the detection process such as texture modeling and dynamic background problems and environment conditions for autonomous system.
Practical implications
Camouflage detection finds potential applications in security systems, surveillance, military and autonomous systems. The proposed work is implemented in different environments for camouflage detection.
Social implications
Social problems such as image acquisition environment, time of day, desert, forest and grass fields of paddy.
Originality/value
The proposed method detects camouflaged objects in autonomous systems where it is applied for images of different kinds. It is found to be effective on images recorded in battlefield and challenging environments.
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Wenyuan Wang and Sira Yongchareon
This study aims to identify the level of security from existing work, analyze categories of security as a service (SECaaS) and classify them into a meaningful set of groups…
Abstract
Purpose
This study aims to identify the level of security from existing work, analyze categories of security as a service (SECaaS) and classify them into a meaningful set of groups. Further, the report will advise commercial applications and advice of SECaaS as an extended context to help firms make decisions.
Design/methodology/approach
This paper compares the SECaaS categories in Cloud Security Alliance (CSA) with the security clauses in ISO/IEC 27002:2013 to give a comprehensive analysis of those SECaaS categories. Reviewed from a number of related literature, this paper analyzes and categorizes SECaaS into three major groups including protective, detective and reactive based on security control perspectives. This study has discussed the three groups and their interplay to identify the key characteristics and problems that they aim to address.
Findings
This paper also adds new evidence to support a better understanding of the current and future challenges and directions for SECaaS. Also, the study reveals both the positive and negative aspects of SECaaS along with business cases. It advises on various sizes and domains of organizations to consider SECaaS as one of their potential security approaches.
Originality/value
SECaaS has been demonstrated to be one of the increasingly popular ways to address security problems in Cloud computing. As a new concept, SECaaS could be treated as integrated security means and delivered as a service module in the Cloud. However, it is still in infancy and not very widely investigated. Recent studies suggest that SECaaS is an efficient solution for Cloud and real industries. However, shortcomings of SECaaS have not been well-studied and documented. Moreover, reviewing the existing research, researchers did not classify the SECaaS-related categories.