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This study aims to construct a theoretical framework that combines the Technology Acceptance Model (TAM) and other variables related to life insurance adoption among customers. This will explain the factors that influence customers’ decisions to use Life InsurTech services in the future.

A hybrid method combining theory-driven analysis and thematic analysis was used for content analysis, allowing for a holistic perspective, and developing a conceptual research model.

The paper contributes significantly by creating a conceptual framework designed to understand and explain the factors that impact customers’ intentions to adopt Life InsurTech services. By emphasizing technology-related factors, behavior-related factors, knowledge-related factors and individual-related factors, one could potentially identify and explain the factors influencing the intention to use Life InsurTech services.

The limitation of the current research is the lack of prior research on InsurTech services. This study contributes to reviewing and organizing earlier knowledge to help researchers address the key factors affecting Life InsurTech services adoption.

The study has suggested a conceptual framework that Life InsurTech managers can use to implement the effective adoption of Life InsurTech services.

With the significant importance of life insurance for consumers as well as for the country’s economic development and the advent of InsurTech innovations, there is a need to understand the online life insurance purchase behavior of consumers.

The outcomes presented in this study will lay the groundwork for future investigations that aim to address the research question regarding the factors influencing customers’ intentions to utilize Life InsurTech services. With very few studies conducted on InsurTech services, this novel study proposes a new conceptual framework to better understand the adoption of Life InsurTech services.

This study aims to explore the concept of collaborative consumption (CC) by identifying factors that drive and deter individual participation in CC. The concept of CC encompasses practices such as sharing, giving, renting, donating, swapping and trading pre-owned goods with another individual, all of which reduce new purchases and promote the reuse of goods, thereby protecting resource depletion and waste.

Using a qualitative research approach, a total of 23 semi-structured, in-depth interviews were conducted with the participants involved in various shared consumption activities. The thematic analysis was done on interview data to explore the themes and subthemes of CC in the form of drivers and deterrents.

The findings reveal economic, social connection, sustainability, ease of use, utilization of goods and surroundings as driving factors of CC. Moreover, security concerns, lack of awareness and lack of accessibility were explored as deterring factors. Based on the findings, the present study proposes a conceptual framework for future studies.

The study adds value to the understanding of CC, which is in a nascent stage. The unique drivers and deterrents of CC, as explored in the present study, have significant implications for marketers, business developers, researchers and practitioners.