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Article
Publication date: 14 March 2016

Kavita Choudhary and Suman Pant

This paper aims to present comfort properties of bamboo-silk and cotton-silk Kota Doria fabrics.

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Abstract

Purpose

This paper aims to present comfort properties of bamboo-silk and cotton-silk Kota Doria fabrics.

Design/methodology/approach

Two types of Kota Doria fabrics were manufactured: one from the mixture of silk and bamboo yarns and the other from the mixture of cotton and silk yarns. Air permeability, thermal resistance and moisture management properties were determined.

Findings

Air permeability of bamboo-silk fabric was higher than that of cotton-silk fabric, whereas thermal resistance was less. Moisture management of both the fabrics was almost the same.

Details

Research Journal of Textile and Apparel, vol. 20 no. 1
Type: Research Article
ISSN: 1560-6074

Keywords

Available. Content available
Book part
Publication date: 10 May 2023

Free Access. Free Access

Abstract

Details

Contemporary Studies of Risks in Emerging Technology, Part A
Type: Book
ISBN: 978-1-80455-563-7

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Abstract

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Nirbhaya, New Media and Digital Gender Activism
Type: Book
ISBN: 978-1-78754-529-8

Available. Open Access. Open Access
Article
Publication date: 17 October 2023

Hesil Jerda George, Sahayaselvi Susainathan and Satyanarayana Parayitam

This study aims to investigate the antecedents and consequences of green packaging behavior (GPB). A conceptual model has been developed wherein green packaging awareness (GPA…

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Abstract

Purpose

This study aims to investigate the antecedents and consequences of green packaging behavior (GPB). A conceptual model has been developed wherein green packaging awareness (GPA) and green packaging initiatives (GPI) are precursors of GPB, and environmental concern and availability of various green packaging alternatives are moderators. The outcomes of GPB in terms of environmental and personal benefits are examined.

Design/methodology/approach

Unlike most papers focusing on green packaging from a marketing perspective, this study explores the behavior of rural households from 47 villages in southern India. A carefully crafted survey instrument was developed, and data were collected from 395 respondents. After checking the instrument’s psychometric properties, the results were analyzed using Hayes’s PROCESS macros.

Findings

The results indicate that GPA and GPI are positively associated with GPB, GPA predicts GPI, and GPI mediates the relationship between GPA and GPB. Furthermore, findings suggest that environmental concern moderates the relationship between GPI and GPB, and the three-way interaction between the availability of green packaging (second moderator), environmental concern (first moderator), and GPI influences the GPB. Moreover, the outcomes of GPB in terms of environmental and personal benefits are established.

Research limitations/implications

This research has several theoretical implications. It documents that individual awareness of green packaging is a precursor to GPB. This study focused on the rural population from a developing country (India) and hence may suffer from a lack of generalizability across developed nations. However, the results could be generalizable across other developing nations worldwide.

Practical implications

This study motivates individuals to engage in proenvironmental behavior. Moreover, it highlights the importance of GPB in deriving environmental and personal benefits. It is also equally crucial for individuals to engage in proper waste management practices so that the environment is not polluted.

Social implications

The findings from this research are helpful to society as it focuses on the proenvironmental behavior of individuals. Particularly concerning packaging, this study points out that buying products with green packaging and reusing and recycling such packages is essential to protect the environment.

Originality/value

This study fills the gaps in the literature by focusing on the GPB of the rural population. To the best of the authors’ knowledge, the moderated-mediation model developed and tested in this research is the first of its kind and thus makes a significant contribution to the literature on green packaging and waste management.

Details

RAUSP Management Journal, vol. 58 no. 4
Type: Research Article
ISSN: 2531-0488

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