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The purpose of this paper is to evaluate the possibilities of continuous water supply in New Delhi, India and nearby places; also to scrutinize/assess/recognize the role of the Municipal Corporation and Delhi Jal Board (DJB), the departments which take care of water supply and demand in the region.

The paper takes the form of a case study and a literature review.

The authors infer that there is a bright possibility of continuous water supply in the region, provided there is improvement of water supply networks, auditing of supplied water, educating people for water conservation and rain water harvesting and proper distribution by building underground reservoirs (UGR) in different areas.

The conclusion and inferences of this research may enhance the existing literature on water supply, for the first time focusing on the Indian context, where there is no major problem in supply of water but the designed infrastructure creates shortages in the area.

The purpose of this paper is to determine the role of service quality (SQ), trust and commitment to customer loyalty (CL) for telecom service users. Further, the moderating role of gender, marital status and connection type within the model was tested.

A measurement model was created based on valid 615 responses from Indian TSUs for SQ, trust, commitment and loyalty with the help of partial least squares structural equation modeling (PLS-SEM). Multi-group analysis (MGA) was conducted to understand the moderating effect of marital status, gender and connection type within the model.

The results suggest that, out of five dimensions of SQ, only responsiveness, assurance and empathy have a significant positive relationship with both commitment and trust. Tangibility has a significant positive relationship with trust only. Both commitment and trust have a significant impact on loyalty. It was noticed that both commitment and trust act as mediators between three SQ dimensions (assurance, empathy and responsiveness) and CL. MGA revealed that empathy and responsiveness positively induce trust in telecom users who are single. Whereas, assurance increases commitment toward telecom service providers in married users. Assurance and empathy significantly contribute toward commitment and trust, respectively, in male users as compared to females. Empathy was found important for postpaid users for trust-building, whereas trust was found to be more important for prepaid users to stay loyal to the service provider.

This article contributes toward understanding the role of SQ, trust and commitment to CL moderated by marital status, gender and connection type in an integrated model concerning telecom service.

The purpose of the study is twofold: (1) it captures the work–life balance (WLB) experiences of front-office employees to inductively classify a set of WLB indicators for the locally owned Indian luxury hotels and (2) it further examines the existing WLB practices of the select hotels with the lens of talent management (TM) approach of key human resource management (HRM) practices (Thunnissen, 2016).

To explore and classify WLB indicators, an exploratory, qualitative approach is utilized by administering seven focus group discussions involving 70 front-office employees working in Indian luxury hotels. Seven in-depth interviews with HR professionals were triangulated with secondary data to capture and analyse the existing WLB practices of sampled organizations.

Four clusters of WLB indicators that are grounded in the lived experiences of front-office employees are identified and presented. Interview data from human resource representatives unveil that hotels consider existing WLB practices as key HRM practices with an inclusive TM approach. The findings also surface the differences in expectations of front-office employees and WLB practices followed by the hotels.

First, the paper addresses the issue of WLB from employees’ perspective which is crucial for designing effective WLB practices. Second, the paper contributes to the existing TM literature from the perspective of WLB practices.

The originality of the study is grounded in the employees’ lived experiences to classify the WLB indicators for India and further examine the WLB practices through the lens of the TM approach.

Operating ethically when developing and marketing a product or service is critical. An essential aspect of this process is ensuring that a company's guiding principles and values are congruent with its overarching goals. Concerns span from the veracity of marketing to the preservation of individual privacy to the impact of design on the natural world and human civilization. It also entails taking precautions if a product or advertising campaign has unforeseen repercussions. In today's interdependent and globalized world, it is more important than ever for firms to employ morally acceptable design and marketing tactics to acquire consumer trust and generate beneficial social and environmental benefits. This chapter offers insights for future researchers by offering a conceptual framework in ethics in design and marketing, which can be empirically tested. This study highlights several factors like privacy, manipulation, representation and diversity, accessibility, sustainability, social responsibility, and truth in advertising as important factors leading to ethical concerns in design marketing.

The study attempts to investigate the role of social media in spreading awareness regarding ayurvedic immunity boosters (AIB) and changes in diet. Further, the study examines the factors affecting the willingness to pay for ayurvedic immunity boosters (WPIB) during the pandemic and new normal situation with the moderating effect of the “fear of COVID-19 infection.”

The data were collected from millennials in two phases, i.e. the first phase (1 July–August 2021) with 300 respondents and a second phase with (June–August 2022) 257 respondents. An online questionnaire was shared with millennials using the snowball sampling technique. Descriptive statistics with SPSS and SmartPLS 4.0 software were applied to analyze the data.

The results found a variation in AIB content sharing on social media during 2021 and 2022. Results found that respondents reported significant changes in their lifestyle and diet, like consuming honey, khada, tulsi tea, etc. In 2021, health consciousness and trust significantly affected WPIB, whereas in 2022, only health consciousness was substantially affected. Fear of COVID-19 infection moderates the relationship between health consciousness, perceived fear and willingness to pay for ayurvedic products, whereas the effect on consumer preference and trust remains insignificant.

Results could help ayurvedic product manufacturing companies understand the consumers' mindset and the factors that stimulate consumers to buy these immunity boosters. Ayurvedic advertisers should design unambiguous messages that focus on health consciousness and have trustable components to encourage consumers to adopt a healthy lifestyle.

This is one of its kinds of studies that presents the contrasts of how the COVID-19 crisis has significantly changed individuals' dietary intake and affected lifestyle patterns.

The basic unit of the family is the married couple who are brought together through various means, the internet being an additional medium. This study is an attempt to capture changes in the realm of family through a detailed analysis of the matrimonial websites in India from a sociological perspective. With the advent of the internet technology, it explores whether and how the internet as a new medium of spouse selection influences marriage choices and family dynamics during match-fixing. It seeks to unweave the individual–family–community dynamics in the context of changing gender norms. The findings of the study are based on mixed-methods through the use of both qualitative and quantitative data gathered from the website and personal interviews. These data were further strengthened through the walkthrough method and participant observation. The findings of this study reflect upon the prescriptive, restrictive and supportive role played by the family in the context of online spouse selection. It also documents resilience and change (in terms of family structure and norms) in the realm of the family in the context of changing matrimonial preferences.

The purpose of this study is to provide a review of the existing research landscape on work-life balance and women’s career motivation. It examines the relationship between work-life balance and career motivation in the context of Indian women. Specifically, it explores how the work-life balance of women influences the motivational aspects of their careers.

The research uses a systematic literature review to identify and analyze relevant literature on work-life balance and women’s career motivation among Indian women from the Scopus database.

The study uncovers critical insights into the connection between work-life balance and women’s career decisions. It gives insight on how work-life balance significantly impacts women’s career choices. The SLR reveals a notable and consistent upward trend in the domains of work-life balance and career motivation among women.

The findings of this study can inform organizations in tailoring policies that foster women’s career growth while simultaneously supporting a healthy work-life balance. In addition, the research can empower women to make informed decisions about their careers and personal lives. Ultimately, it contributes to creating a more inclusive and gender-equitable work environment, promoting both women’s career aspirations and their overall well-being.

This research stands out in its examination of the relationship between work-life balance and women’s career motivation, particularly in the unique context of Indian women. While previous studies have explored these topics individually, this research bridges the gap by investigating their interplay. Moreover, the application of a systematic literature review approach to these variables in the context of Indian women represents a novel contribution.

The study aims to examine the influence of Unified Theory of Acceptance and Use of Technology (UTAUT) and anthropomorphic design cues in determining the level of satisfaction among banking chatbot users. It also tests the moderating impact of the localization of content on the relationship. The study also encompasses expectation confirmation, elucidating the significance of perceived trust in maintaining intention.

The study conducted a comprehensive online survey, collecting 667 questionnaires from users of conversational chatbots in both public and private sector banks. We analyse the data using Partial Least Squares Structural Equation Modelling and fuzzy-set Qualitative Comparative Analysis.

Performance and effort expectancy, perceived interestingness of interaction and perceived empathy were identified as significant indicators, whereas facilitating conditions, social influence and perceived intelligence were not significant in explaining satisfaction. Perceived trust was a significant mediator, while localization was a significant moderator in all the cases except social influence and satisfaction.

To improve perceived intelligence and empathy, tech developers should focus on improving the chatbot’s ability to maintain contextual understanding within a conversation where it can remember and reference previous interactions. Future studies might explore the development of banking chatbots that incorporate advanced levels of anthropomorphic characteristics, whether visual or intuitive.

The work is unique in that it integrates UTATUT, anthropomorphism and expectation confirmation model in the context of conversational banking chatbots, which is not achievable in a single theory-based model. The study also underlined the necessity of localizing chatbot content, recommending that banks engage localized native speakers to help with chatbot training and content creation, where specialists can fine-tune the conversational features.

The paper aims at examining the employability skills relevant in the unprecedented times of turbulence in businesses due to COVID-19 in the Indian context.

The study examined the recent skills model through an extensive literature review. Exploratory factor analysis (EFA) is conducted to identify the employability skills perceived as important by multiple stakeholders. ANOVA was applied to examine the differences in perceived importance attached to these dimensions by the three stakeholders.

The ten-factorial solution was extracted based on the results of EFA The findings offer a fresh perspective on digital competencies perceived as most important to ensure successful long-term employability, followed by business fundamentals and behavioral skills.

The study has been able to map perceptions of employers, faculty and students based in Delhi-NCR regarding essential employability skills. It would be worthwhile to validate the proposed employability skills framework across different geographical sections of India and ascertain if the perceptions vary in the employment sector and employer size.

Although the study has put forth practical employability skills, there is a need for convergence between the business stakeholders and Higher Education Institutes (HEIs) to develop a broad skill-base for the fresh graduates. The study will prepare them for the volatile business environment.

Many previous studies have lacked the employability skill framework in the Indian context from the multiple stakeholders' perspective. The HEIs can rethink their current employability, including the most prominent skills required in succeeding in a technology-enabled business environment transformed by the pandemic.