Ashutosh Jani, Ashutosh Muduli and Kaushal Kishore
Human resource (HR) transformation research has not studied the role of digital HR technology and HR role in the context of Indian organisations. To address the gap, the current…
Abstract
Purpose
Human resource (HR) transformation research has not studied the role of digital HR technology and HR role in the context of Indian organisations. To address the gap, the current research aims to investigate the impact of HR role and digital HR technology on successful HR transformation. Further, the research shall investigate the mediating role of various HR roles (i.e. administrative, employee champion, change agent and strategic partner role) on digital HR technology and business outcomes.
Design/methodology/approach
The research used a post-positivist methodology using survey method. Data has been collected from 918 executives representing several sectors of Fortune 500 Indian companies. Validated instrument has been used and the collected data are analysed using AMOS and structural equation modelling.
Findings
HR transformation using Digital human resource technology (HRT) can significantly enhance business outcome of fortune 500 companies of India if it is mediated by different HR role (strategic, employee champion, change agent and administrative expert). The result also proved that just implementation and adaption of the Digital HRT may not guarantee HR Transformation unless HR optimise the specific role as per the need of the hour.
Originality/value
HR transformation research has not studied the role of digital HR technology and HR role in the context of fortune 500 Indian organisations.
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Dipendra Nath Goswami, Niranjan Prasad, Bangali Baboo, Kaushal Kishore Kumar and Mohammad Fahim Ansari
The purpose of this paper is to find out a convenient chemical treatment for seedlac and shellac (semi‐refined and refined commercial forms of natural resin lac, respectively) for…
Abstract
Purpose
The purpose of this paper is to find out a convenient chemical treatment for seedlac and shellac (semi‐refined and refined commercial forms of natural resin lac, respectively) for preventing degradation during storage at room temperature condition.
Design/methodology/approach
Seedlac and shellac are treated with a dilute solution of an antioxidant before storage. This method has not been attempted before. The changes in the physico‐chemical properties of both untreated and treated resins are investigated periodically during storage.
Findings
Antioxidant delays the degradation of seedlac and shellac at least by six to eight months during the early period of storage. It is further observed that oxalic acid, used in the trade during conversion of seedlac into shellac by hot filtration for imparting gloss on shellac flakes for attracting buyers), causes rapid polymerisation of shellac resulting in zero value (100 percent decrease) of flow (fluidity) within 30 months of storage, whereas, shellac prepared without treatment of oxalic acid could be stored beyond that period without a significant deterioration in its qualities.
Research limitations/implications
Antioxidants are known to be scavengers of OH groups. Lac resin (shellac and seedlac) contains five hydroxyl groups and one carboxyl group. Thus, only one dilute concentration of antioxidant is used to avoid possible modification of seedlac and shellac.
Practical implications
Consumers of shellac are not aware of the ill effect of oxalic acid treatment being practiced by processors. The results obtained in the present study will help consumers to advise processors suitably before purchase and will be able to store shellac for a longer period if it is not treated with oxalic acid. The consumers may also use an antioxidant to delay degradation of seedlac/shellac.
Originality/value
The results obtained in this paper, regarding the effects of treatments of antioxidant and oxalic acid are not available in any previous publication. These are reported for the first time.
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Kaushal Kishore Mishra, Pawan Pant, Harvinder Singh and Sunil Kant Mishra
Implementing big data analytics and client customization programs is causing a significant revolution in the insurance sector. This study examines how big data analytics may…
Abstract
Purpose
Implementing big data analytics and client customization programs is causing a significant revolution in the insurance sector. This study examines how big data analytics may revolutionize the insurance industry, emphasizing how consumer customization can improve customer experiences, maximize risk assessment, and spur company expansion.
Design/Methodology
An empirical study with statistical analysis using tools like correlation and regression was carried out to ascertain the relationships between the various sets of variables—personalized customer experiences and customer satisfaction and customer profiling leads to more effective targeting of marketing efforts. We explore essential ideas like client segmentation, profiling, and retention via a thorough analysis of the literature and case studies, showcasing best practices and inspirational tales from top insurers.
Findings
The empirical study found that there is a very high correlation between transparency in data and stakeholders' trust. The study found that insurers may preserve their innovation-driven culture, strengthen customer relationships, and achieve sustainable development in a competitive market by embracing future technological innovations and resolving current challenges.
Practical Implication
Insurance companies may seize new chances for individualized client experiences and long-term success in a market that is becoming increasingly competitive by utilizing cutting-edge technology like artificial intelligence and the Internet of Things. To effectively manage the changing terrain of consumer customization in the digital age, insurance professionals, academics, and legislators will find this study highly insightful.
Originality/Value
The study is an original contribution based on literature and case studies analysis, showcasing best practices and inspirational tales from top insurers.
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Azmee Zaheer, Animesh Singh, Kaushal Kishore Mishra, Reepu and Luan Vardari
The present study delves into the incorporation of the Metaverse in the insurance industry, with an emphasis on augmenting consumer experiences via virtual interaction.
Abstract
Purpose
The present study delves into the incorporation of the Metaverse in the insurance industry, with an emphasis on augmenting consumer experiences via virtual interaction.
Design/Methodology
We explored secondary data sources on metaverse in the insurance industry and went through a thorough analysis of the literature and case studies, showcasing best practices and inspirational tales from top insurers.
Findings
The study found that insurers are ready to capitalize on the convergence of the digital and physical realms embracing the “phygital” environment. By making investments in the Metaverse, insurance companies can reduce new risks, enhance customer satisfaction, and streamline operations. But it also brings up issues with user privacy and security. The efficient application of metaverse solutions may be hampered by problematic areas including malware, cyberbullying, identity theft, cyber hacking, and cyberattacks. User privacy and data security are complicated issues that need the cooperation and accountability of several stakeholders.
Practical Implication
Insurers may revolutionize traditional insurance interactions by utilizing cutting-edge technology like virtual reality (VR) and augmented reality (AR) to create personalized, interactive, and instructive experiences for their consumers. For insurers, the Metaverse has ushered in a new era of digital transformation by giving them a powerful arsenal of technological resources to engage with customers and develop creative business plans.
Originality/Value
The study on the Metaverse in insurance—a virtual customer experience is an original contribution based on literature and case studies on virtual experiences. The ultimate goal of this study is to offer insights into the optimization of virtual client experiences in the digital age by examining the possible advantages, difficulties, and ramifications of applying Metaverse technologies in the insurance industry.
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B.C. Samanta, T. Maity, S. Dalai and A.K. Banthia
The purpose of this paper is to evaluate the mechanical properties of glass fibre reinforced epoxy composites modified with amine‐terminated poly (ethylene glycol) benzoate…
Abstract
Purpose
The purpose of this paper is to evaluate the mechanical properties of glass fibre reinforced epoxy composites modified with amine‐terminated poly (ethylene glycol) benzoate (ATPEGB) along with their thermal stability.
Design/methodology/approach
ATPEGB prepared from poly (ethylene glycol) (PEG) of different molecular weights (200, 400, 600, 4,000 and 20,000) were used as modifiers for glass fibre epoxy composite here. For toughening, 12.5 parts per hundred grams (phr) of epoxy resin of each ATPEGB was added to epoxy and pre‐reacted with it. The impact, tensile and flexural strengths of modified and unmodified composite were characterised and compared for each ATPEGB.
Findings
Modified resin displayed a significant improvement in fracture toughness with glass fibre over unmodified epoxy. The modification caused the formation of oligomer domains having relatively round shapes in the matrix. These oligomer domains led to improved strength and toughness due mainly to the “rubber toughening” effect in the brittle epoxy matrix. The optimum results were obtained for composite modified with ATPEGB‐2 prepared from PEG of molecular weight 400.
Research limitations/implications
In the present context, only 12.5 phr concentration of each ATPEGB was used to modify composite and the composites were made sing three layers of glass fibre. Besides, modification could also be done using other concentrations and more layers of glass fibre could also be used to make composite.
Originality/value
The method for enhancing toughness of epoxy glass fibre composite was novel and finds numerous applications as surface coatings, casting and adhesive onto an intricate structure, etc.
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Niranjan Rajpurohit and Parul Gupta
After completion of this case study, the students will be able to comprehend the importance of communication in managing change, examine the role of processes and systems in…
Abstract
Learning outcomes
After completion of this case study, the students will be able to comprehend the importance of communication in managing change, examine the role of processes and systems in implementing change management initiatives at a large scale, assess the effectiveness of various strategies in mitigating resistance to change and recognise optimal strategies for communication processes and messages with respect to different audience and contexts.
Case overview/synopsis
This case study discusses decisions and strategies that led to Indore (a city in the state of Madhya Pradesh, India) becoming India’s cleanest city for the sixth time in a row. The case explores if the various strategies used by the commissioner of Indore Municipal Corporation would continue to succeed in mitigating resistance to change from the citizens of Indore or if the change management strategies needed to be revised. Amidst intensely rising competition from other cities, especially Surat (a city in the state of Gujarat, India), the case delves into the commissioner’s efforts to defend Indore’s claim of being India’s cleanest city for the sixth consecutive time.
Complexity academic level
This case study is suitable for use in executive modules and management development programs. It can be used for the following courses: ■ In change management course, this case study can cover critical aspects of strategies to mitigate resistance to change and bring about lasting behavioural changes in followers.■ In communication courses, this case study can cover key aspects of communicating the change vision of a leader to a large audience.
Supplementary materials
Teaching notes are available for educators only.
Subject code
CSS 7: Management science
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Rakesh Kumar, Shailesh Kumar Kaushal and Kishore Kumar
This paper aims to explore the role of source credibility while purchasing environment-friendly products using Ajzen’s (1991) theory of planned behavior as underpinning model.
Abstract
Purpose
This paper aims to explore the role of source credibility while purchasing environment-friendly products using Ajzen’s (1991) theory of planned behavior as underpinning model.
Design/methodology/approach
The proposed theoretical model was empirically tested with the data collected from 334 respondents using structural equation modeling.
Findings
The results gave empirical support to the addition of source credibility to the original theory of planned. Moreover, consumer attitude was found mediating the effect of corporations’ credibility on purchase intention. Also, attitude and perceived behavioral control were found as the most important predictors of consumer’s intention to purchase environment-friendly products.
Practical implications
This study provides valuable insights for the marketers engaged in sustainable business practices. Amid, ever-increasing carbon emission, promoting the use of environment-friendly products has become the need of the time. Credibility plays a crucial role while promoting and communicating an organization’s sustainable practices among its stakeholders including consumers. Therefore, the marketer should formulate appropriate marketing communication strategy to communicate the consumer about the green practices and environment-friendly products they produce. The results suggest that corporation’s credibility shapes consumer attitude and influences intention to purchase environment-friendly products. Earning trust of the consumer is pivotal to achieve success in the market. Therefore, results may help the marketers to better understand consumer’s response toward their marketing strategies and further convince and persuade them to buy their products.
Social implications
The findings of this study may be useful for marketers, strategists, policymakers and government while formulating promotional strategies to make consumer aware, educate and persuade them to purchase products which do not cause harm to the environment.
Originality/value
The study is novel in terms of exploring role of source credibility and extending theory of planned behavior in the context of sustainable consumption.
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P. S. Anuradha, L. Mynavathi and M. Anand Shankar Raja
Purpose: This chapter explores the two major schemes applicable to skill development in India: Skill Acquisition and Knowledge Awareness for Livelihood Promotion (SANKALP) and…
Abstract
Purpose: This chapter explores the two major schemes applicable to skill development in India: Skill Acquisition and Knowledge Awareness for Livelihood Promotion (SANKALP) and Pradhan Mantri Kaushal Vikas Yojana (PMKVY).
Need for the Study: The primary objective of this research is to check the role of these schemes in enhancing the skills of socio-economically stressed community members for their livelihoods. The secondary aim is to analyse the outcomes of these schemes through a qualitative inquiry.
Methodology: A survey was conducted, and the data was collected from trainees of the skill development programmes. Based on the responses, a qualitative content analysis was performed, which showed that most trainees have the thirst and urge to enhance their life skills for a minimalistic livelihood.
Findings: The study concluded that though there are many schemes, only PMKVY is active. They focus on more than just youth communities. Instead, they consider individuals in different age categories.
Practical Implications: The Government of India (GOI) is progressing towards a healthy economy to compete with other countries. For this mission to be achieved, skill and labour development is paramount. Appropriate training must be provided and administrated through government schemes.