Katrin Zander and Yvonne Feucht
Carp is a traditional aquaculture fish with decreasing relevance in European markets. Despite this, it is a protein source which could contribute to the worldwide protein supply…
Abstract
Purpose
Carp is a traditional aquaculture fish with decreasing relevance in European markets. Despite this, it is a protein source which could contribute to the worldwide protein supply. Traditional carp ponds are part of human cultural heritage with high relevance for biodiversity. But, market shares of carp are small compared to other seafood market, mainly due to low consumer demand. The aim of this research was to contribute to the discussion on how to increase demand for carp by testing the acceptance of selected preprocessed carp products.
Design/methodology/approach
A quantitative online survey was conducted in Germany and Poland with the aim of identifying consumers' attitudes towards carp and carp products. On this basis recommendations on how to best market carp products are developed.
Findings
Carp is perceived to be a fish eaten primarily at Christmas and New Year's Eve and to be difficult to prepare. The analyses reveal that a potential for novel carp products does exist in Germany and in Poland. The wider introduction of a bonecut filet to the market, a better availability of carp products, and the avoidance of off-flavors are important prerequisites for higher market relevance of carp.
Research limitations/implications
In this research consumer preferences were elicited “theoretically” by showing pictures of carp products and asking them for their preferences. In this regard, the results presented here state a general consumer interest and a potential for new carp products. Further research, integrating product tastings might give additional information on the likely success of new types of carp products.
Practical implications
In order to let people know about the new products and at the same time to combat the sometimes existent bad image of carp, product tastings, also in combination with information regarding local origin and environmental/cultural impact, should be offered at the point of sale.
Originality/value
Carp is a highly sustainable fish and offers a valuable protein source for human consumption. But, in its common ways of market presentation it is not highly appreciated by consumers. This paper demonstrates options of overcoming this situation.
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Katrin Zander, Susanne Padel and Raffaele Zanoli
With the introduction of the mandatory European Union (EU) organic logo for all organic food products in 2010, the European Commission aimed at fostering the internal organic food…
Abstract
Purpose
With the introduction of the mandatory European Union (EU) organic logo for all organic food products in 2010, the European Commission aimed at fostering the internal organic food market. This needs consumers’ knowledge of the logo. According to earlier research consumers’ knowledge of the EU organic logo is low. Thus, the purpose of this paper is to elicit consumers’ attitudes towards organic certification and labelling and to develop recommendations on how to improve consumers’ knowledge of the EU organic logo.
Design/methodology/approach
By means of an online survey with 3,000 participants in six European countries, knowledge of the logo and attitudes towards organic farming and European labelling, as well as organic food purchase behaviour and socio-demographic indicators were elicited. Factor and cluster analysis based on several statements on the test persons’ attitudes towards organic farming and corresponding EU legislation were conducted in order to segment consumers.
Findings
The results indicate that knowledge of the logo is low. Only about 15 per cent of all respondents knew its meaning. Four clusters of consumers could be identified: “Committed organics”, “Pragmatic organics”, “Organic sceptics” and Organic disinterested’. With reference to the EU organic legislation’s aim of promoting the organic market, particularly “Organic sceptics” should be addressed by emphasising the trustworthiness of the organic certification and labelling system.
Originality/value
Segmenting consumers according to their attitude towards organic farming, its labelling and certification allows for targeted and efficient communication and organic market development.
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Daniela Weible, Inken Christoph-Schulz, Petra Salamon and Katrin Zander
The wide divergence of the people’s expectations and agricultural reality results in conflicts between the agricultural sector and the general public. Contemporary animal…
Abstract
Purpose
The wide divergence of the people’s expectations and agricultural reality results in conflicts between the agricultural sector and the general public. Contemporary animal husbandry systems are being increasingly critically addressed by media; however, there is no information about peoples’ perceptions and attitudes concentrating precisely on specific animal husbandry systems. The purpose of this paper is to explore citizens’ perceptions, expectations and main points of criticism in regard to intensive pig production in Germany, and to identify and describe distinct population groups reflecting different attitudes.
Design/methodology/approach
A mixed method approach combining qualitative focus groups with a quantitative online survey has been employed. Focus groups capture a wide variety of opinions and concerns in an exploratory manner. Based on these findings, the quantitative survey (n=1,500 citizens) allowed the identification and characterisation of population groups with identical attitudes regarding pig husbandry.
Findings
Qualitative research uncovered a huge range of criticism on pig husbandry, e.g. lack of space, frequency and prophylactic use of medications as well as a lack of care. A relationship was seen between the lack of space, widespread use of medications and behavioural disorders. Consumer preferences for buying cheap meat were believed to be part of the problem since this behaviour fosters the development of larger farms. Quantitative research confirmed the generally critical perception and identified three population groups. Only one third of the population was really concerned about animal husbandry. Younger people and people with better knowledge of agriculture were stronger opponents of intensive pig husbandry.
Practical implications
Results indicate that increasing people’s knowledge may have an adverse effect on their acceptance of modern farming systems. More communication and better information strategies will probably not improve societal acceptance by itself. Instead, agricultural production systems need to be improved to meet better consumers’ expectations whereas communicating these improvements to consumers and the general public in a well-targeted manner will be required as well.
Originality/value
When considering options for enhancing public acceptance of modern animal husbandry, a combination of different strategies by different stakeholders is needed. The agricultural sector should improve its communication with the general public and rethink its production practices against the background of public expectations. The government and its agencies urgently need to improve monitoring of the compliance of actual production practices with existing laws and to enforce them. Additionally, adjustments of current regulations of animal husbandry in light of public expectations should be considered.
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Ernesto Tavoletti and Vas Taras
This study aims to offer a bibliometric analysis of the already substantial and growing literature on global virtual teams (GVTs).
Abstract
Purpose
This study aims to offer a bibliometric analysis of the already substantial and growing literature on global virtual teams (GVTs).
Design/methodology/approach
Using a systematic literature review approach, it identifies all articles in the Web of Science from 1999 to 2021 that include the term GVTs (in the title, the abstract or keywords) and finds 175 articles. The VOSviewer software was applied to analyze the bibliometric data.
Findings
The analysis revealed three dialogizing research clusters in the GVTs literature: a pioneering management information systems and organizational cluster, a general management cluster and a growing international management and behavioural studies cluster. Furthermore, it highlights the most cited articles, authors, journals and nations, and the network of strong and weak links regarding co-authorships and co-citations. Additionally, this study shows a change in research patterns regarding topics, journals and disciplinary approaches from 1999 to 2021. Finally, the analysis illustrates the position and centrality in the network of the most relevant actors.
Practical implications
The findings can guide management practitioners, educators and researchers to the most meaningful clusters of publications on GVTs, and help navigate and make sense of the vast body of the available literature. The importance of GVTs has been growing in the past two decades, and Covid-19 has accelerated the trend.
Originality/value
This study provides an updated and comprehensive systematic literature review on GVTs. To the best of the authors’ knowledge, it is also the first systematic literature review and bibliometry on GVTs. It concludes by suggesting future research paths.