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Article
Publication date: 13 December 2021

Katrin Schwaiger, Anita Zehrer and Boris Braun

This study targeted hospitality family business owners as essential pillars of the tourism industry. How they perceive aspects of the crisis and what they derive organizational…

1947

Abstract

Purpose

This study targeted hospitality family business owners as essential pillars of the tourism industry. How they perceive aspects of the crisis and what they derive organizational resilience from, including the role of their human resources, are explored. Internal and external factors of resilience are analyzed alongside different levels of resilience action.

Design/methodology/approach

The World Health Organization announced coronavirus disease 2019 (COVID-19) as a pandemic on March 11, 2020. In Tirol, the hospitality industry has particularly been affected as tourism businesses find themselves in the challenging times of returning to normal business, corresponding to the fourth phase in Faulkner’s (2001) Tourism Disaster Management Framework. The authors used a qualitative exploratory approach, using semi-structured interviews.

Findings

In taking on a holistic explorative approach, the authors determined several methods used by entrepreneurs in dealing with a pandemic crisis to increase business resilience at a specific stage. Internal and external resilience factors have been detected among three levels of resilience action (personal, regional and governmental). The most surprising result of the semi-structured in-depth interviews was the entrepreneurs’ rather positive outlook.

Originality/value

Generally, this study creates an in-depth understanding of the tourism businesses in their dealing with a global crisis, using family business owners as an exemplary stakeholder group. The authors bridge a gap in the literature by applying a holistic explorative approach in the early stage of a never seen worldwide crisis and by addressing organizational resilience. Three levels of resilience action give new insight into how the beginning of a pandemic crisis is handled and perceived by hospitality family business entrepreneurs.

目的

本研究的重点是作为区域旅游业骨干的酒店业家庭企业业主。探讨了他们如何应对危机, 以及他们如何看待自己的组织复原力, 包括其人力资源的作用。该研究进一步确定了企业业主的具体角色, 即在处理危机时的不同性格和个人处事方法。

设计/方法/途径

世界卫生组织(WHO)于2020年3月11日宣布了COVID-19的大流行。在蒂罗尔州, 酒店业尤其受到政府措施和旅行禁令的影响。在本研究中, 旅游企业发现自己正处于恢复正常业务的挑战期, 相当于Faulkner(2001)的旅游灾难管理框架中的第四阶段。本研究采用半结构化访谈的定性探索方法来研究问题并得出结论。

研究结果

在采取全面的探索性方法时, 我们发现企业家在特定阶段有几种处理大流行病危机的方法, 以提高企业的复原力。半结构化深度访谈得到最令人惊讶的结果是企业家们相当乐观的心态。

原创性/价值

总的来说, 这项研究以家庭企业业主为示范性的利益相关者群体, 取得了对旅游业处理诸如Covid-19大流行病等危机的更好理解。由于小型家庭企业对旅游和酒店业的重要性, 本研究以Faulkner(2001) 的旅游灾难管理框架为指导工具, 为旅游背景下的危机管理提供了新的视角。

Objetivo

Este estudio se centra en los propietarios de empresas familiares de hostelería que funcionan como la columna vertebral de la industria turística regional. Se explora cómo afrontan la crisis y cómo perciben su propia resiliencia organizativa, incluido el papel de sus recursos humanos.

Diseño/metodología/enfoque

La Organización Mundial de la Salud (OMS) anunció una pandemia de COVID-19 el 11 de marzo de 2020. En el Tirol, la industria hotelera se ha visto particularmente afectada por medidas gubernamentales y prohibiciones de viaje. En el presente estudio, las empresas turísticas se encuentran en tiempos difíciles para volver a sus actividades normales, correspondientes a la cuarta fase del Tourism Disaster Management Framework de Faulkner (2001). Se utilizó un enfoque exploratorio cualitativo mediante entrevistas semiestructuradas para responder a la pregunta de investigación y sacar conclusiones.

Resultados

Al adoptar un enfoque exploratorio holístico, encontramos varias formas en las que los empresarios se enfrentan a una crisis pandémica para aumentar la resiliencia empresarial en una etapa específica. El resultado más sorprendente de las entrevistas en profundidad semiestructuradas fue el estado de ánimo bastante optimista entre los emprendedores.

Originalidad/valor

En general, el estudio crea una mejor comprensión de cómo la industria del turismo está lidiando con una crisis como la pandemia Covid-19, utilizando a los propietarios de empresas familiares como un grupo de partes interesadas ejemplar. Cubrimos una brecha en la literatura aplicando un enfoque exploratorio holístico y abordando la resiliencia organizacional abiertamente, lo que lleva a tres perspectivas que van desde el gobierno, la región y el individuo (percepciones de los propietarios de empresas familiares) en el contexto del Marco de gestión de desastres turísticos de Faulkner (2001).

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Article
Publication date: 29 April 2021

Katrin Schwaiger, Anita Zehrer and Teresa Spiess

This study determines the influence of employer image on industry attractiveness in small and medium-sized hospitality firms by using the instrumental-symbolic framework adapted…

878

Abstract

Purpose

This study determines the influence of employer image on industry attractiveness in small and medium-sized hospitality firms by using the instrumental-symbolic framework adapted from marketing literature.

Design/methodology/approach

A total of 405 employees and 429 family firm owners in Bavaria were surveyed using a quantitative research design. The authors used linear and hierarchical multiple regression analyses for hypothesis testing using the variables included in the instrumental-symbolic employer image framework.

Findings

The study revealed differences in perception between employees and owners. Data showed that employees' ratings for instrumental attributes, such as job security and income options, and symbolic attributes, such as industry attractiveness, significantly differ from those of owners. Consistent with the instrumental-symbolic framework, owners' perceptions of symbolic attributes predicted their perceived industry attractiveness.

Practical implications

Owners may examine how their industry's image needs to be changed to gain positive perception by current and potential employees. Policymakers may benefit from the study’s results that may help them find the right focal points for strategies in promoting Bavaria's hospitality sector. As a result, an adequate and positive image is created that attracts workers for this sector.

Originality/value

The study addresses the rather under-researched stakeholder group of existing hospitality employees, particularly with respect to employer image. Furthermore, owners and employees are compared, regardless of their individually different relationships to the business. Employer image is connected with overall perceived industry attractiveness, stating that the industry comprises individual employing businesses and thus depends on employer image.

Details

Journal of Hospitality and Tourism Insights, vol. 5 no. 3
Type: Research Article
ISSN: 2514-9792

Keywords

Available. Open Access. Open Access
Article
Publication date: 10 December 2021

Katrin Schwaiger and Anita Zehrer

Among all forms of commitment, affective commitment has been shown to be the most desirable for enterprises. However, research on commitment among employees in family-run…

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Abstract

Purpose

Among all forms of commitment, affective commitment has been shown to be the most desirable for enterprises. However, research on commitment among employees in family-run businesses in the hospitality industry is scant. To address this gap, this study aims to analyze the impact of employer image components on hospitality employees’ affective occupational commitment within family-run businesses. As one can assume specific employer image aspects when studying family-run businesses, this paper expects to achieve a better understanding of the relationship between employer image and employee commitment in this context.

Design/methodology/approach

This study adopts the employer image framework of Baum and Kabst (2013), emphasizing that in addition to considering potential employees, the commitment of current employees needs to be assessed. Convenience sampling is used to obtain a sample from the target population (Tyrolean hospitality and gastronomy employees) from June to September 2018. Multiple linear regression analysis is applied to test the influence of individual employer image constituents on employees’ affective occupational commitment.

Findings

Among the five components of the employer image framework applied here, working atmosphere, task attractiveness and payment attractiveness show a significant influence on employees’ affective occupational commitment.

Originality/value

This study connects an existing employer image model to employee commitment within the hospitality industry. The findings suggest that the model is applicable to current employees as a key stakeholder group and shows the utility of employer image theory in connection with employee commitment.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 16 no. 1
Type: Research Article
ISSN: 1750-6182

Keywords

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