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The purpose of this paper is twofold. First, to analyze the impact of Chinese managers’ psychic distance (PD) with Germany on their businesses; and second, to investigate whether managers’ previous experiences affect their PD.

A multiple case study research design is adopted. It is based on six Chinese companies that have recently entered Germany through FDI.

PD influences the decision making of Chinese FDI to Germany, it has an impact on Chinese businesses in Germany on 4 out of 12 dimensions, namely, legal, political, cultural aspects as well as language. Managers with no international experience (study, work, foreign investment practice) perceive a higher impact of PD dimensions on business with the host country, whereas the opposite is true for experienced ones.

While extensive research has been conducted on the PD construct under the point of view of the differences between the home and host country’s characteristics, this paper sheds lights on the impact of pre- and post- periods of investment, as well as over international experiences of managers investing abroad. It examines the environmental industry for Chinese FDI to Germany.

Chinese foreign direct investments (FDI) to developed countries, such as Germany, seems to follow unique rules, which are different to traditional international business (IB) practices in terms of entry modes, speed of internationalization, and target countries. To shed light on these unique rules, we analyze motivation and location choices of FDI from China to Germany by describing a sample of five companies from the environmental industry.

A multiple case study research design is adopted. The study is based on five Chinese companies investing in Germany in the environmental industry through FDI (Greenfield Investment and Merger and Acquisition). Chinese managers were interviewed on the basis of semi-structured questionnaires.

According to the main findings from the interviews, when investing in Germany, managers take into account a series of factors. Chinese firms go global for traditional motives such as market-seeking purposes and with the aim of improving their production process through skills and know-how acquisition. Additional motives, such as labor cost and fiscal incentives are not considered relevant as factors for internationalizing. Entry mode choices are mainly driven by legal factors in the environmental industry.

The analysis is conducted at industry level with the aim to contextualize the results within the environmental sector. The case studies are focused on Chinese investments in Germany.