Gary Mortimer, Syed Muhammad Fazel-e-Hasan, Kathleen A. O’Donnell and Judi Strebel
Off-price fashion retailers are expected to dominate the retail sector over the next five years. Surprisingly, selling excess designer labels, in what some describe as a…
Abstract
Purpose
Off-price fashion retailers are expected to dominate the retail sector over the next five years. Surprisingly, selling excess designer labels, in what some describe as a disorganized manner, appeals to certain shoppers who enjoy the “thrill of the hunt.” Recent research conceptualized consumers, whose motivation for, and outcomes from, fashion shopping set them apart from previously reported shopper types. Referred to as “Sport Shoppers,” they view fashion shopping as an achievement domain. The purpose of this paper is to quantify such shoppers through the development of a valid psychometric scale.
Design/methodology/approach
Four studies, comprising depth interviews and online surveys, across two countries were employed to develop a three-dimensional scale of the sport shopping experience. Factor analyses and structural equation modeling were used to analyze and test a theoretically hypothesized model.
Findings
Study 1 generated items aligned to the three theoretical dimensions of the sport shopping experience. Study 2 confirmed reliability and factor structure of the psychometric scale. Study 3 provides evidence of convergent and discriminant validity with previous shopper types. Finally, Study 4 demonstrates nomological validity through a theoretically hypothesized model of the sport shopping experience.
Originality/value
This is the first study to employ achievement goal theory in a consumer behavior context to delineate an emergent shopper type. The developed scale is the most comprehensive, multi-dimensional measure of the experience of this new consumer type. As such, it represents a valuable contribution to fashion retail and consumer behavior literature. The scale enables practitioners to quantify target markets and identify relationships to other factors, such as overall satisfaction and brand repurchase intentions.
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Subodh Bhat, Gail E. Kelley and Kathleen A. O’Donnell
We examined consumer reactions to new products introduced under four different brand naming scenarios. The results suggest that when consumers see a high degree of fit between the…
Abstract
We examined consumer reactions to new products introduced under four different brand naming scenarios. The results suggest that when consumers see a high degree of fit between the new product and the existing brand, brand extensions, sub‐brands, and nested brands are about equally preferred. But when consumers perceive little fit, a new brand name is the most preferred, followed by nested brands, sub‐brands, and extensions, in that order.
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Maureen Blankemeyer, Kathleen Walker and Mary Dellmann-Jenkins
This study assesses children’s understanding of terrorists and the role of sociopolitical context in their conceptualizations. Gender and age effects also are explored.
Abstract
Purpose
This study assesses children’s understanding of terrorists and the role of sociopolitical context in their conceptualizations. Gender and age effects also are explored.
Methodology
Children aged 5- to 12-years from the United States and Northern Ireland were interviewed using a semi-structured survey. Interviews were audio recorded and transcribed verbatim. Qualitative and quantitative analyses were conducted.
Findings
The children conceptualized terrorists in terms of their actions, traits, motivations, and the September 11, 2001 attacks on the United States. Most understood what “terrorist” meant by age 9. American children were more apt than Northern Irish children to emphasize that terrorists can look like anybody. Gender was not related to conceptions of terrorists.
Research implications
The generalizability of the results should be made with caution as participant selection was limited. Future research on this topic should incorporate representative races, religions, and socioeconomic groups in the sample. Another limitation of the study is that the data were not collected concurrently in the two countries.
Practical implications
The findings have implications for human service professionals who can provide parents with empirically based information about what children understand about terrorists and give them the language to communicate with their children about acts of terrorism.
Originality/value
This study addresses a timely, yet understudied topic, capturing children’s understanding of terrorists in their own words. The research was conducted in two countries with different sociopolitical histories, which addresses the recent call for research on children’s conceptions of terrorists to occur from a cross-cultural perspective.
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Maryam Foroozesh, Marguerite Giguette, Teresa Birdwhistell, Kathleen Morgan, Kelly Johanson, Tiera S. Coston and Clair Wilkins-Green
Xavier University of Louisiana has a national reputation for producing science, technology, engineering, and mathematics (STEM) graduates who go on to obtain MD and PhD degrees…
Abstract
Xavier University of Louisiana has a national reputation for producing science, technology, engineering, and mathematics (STEM) graduates who go on to obtain MD and PhD degrees. According to a 2013 National Science Foundation report, Xavier is ranked first in producing African American graduates who go on to receive life sciences PhD degrees, fifth in the nation in producing African American graduates who go on to receive science and engineering PhD degrees, and seventh in producing African American graduates who go on to receive physical sciences PhD degrees. Xavier is currently third among the nation’s colleges and universities in the number of African American graduates enrolled in medical school, according to data compiled by the Association of American Medical Colleges, and ranked first in the number of African American alumni who successfully complete their medical degrees. The success of Xavier’s graduates is due to a combination of university-based student support initiatives and externally funded programs, in particular, the Building Infrastructure Leading to Diversity (BUILD), Maximizing Access to Biomedical Research Careers (MARC) U*STAR, and Research Initiative in Scientific Enhancement (RISE) programs. These three programs, funded by the Training, Workforce Development, and Diversity (TWD) Division at the National Institutes of Health (NIH), offer select trainees undergraduate research opportunities, support mechanisms, and a variety of activities designed to improve their potential for success in graduate school. The BUILD, MARC U*STAR, and RISE programs work closely together and with the University to leverage the resources provided by each in order to provide the best experience possible for their students with a minimum of redundancy of effort. This chapter focuses on the program components and how the programs work together.
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Tony Reeves and Phil Gomm
How is it possible to evidence whether students are engaging with a course? What can be done to increase their level of engagement? Since the advent of blogs in 2002 a…
Abstract
How is it possible to evidence whether students are engaging with a course? What can be done to increase their level of engagement? Since the advent of blogs in 2002 a comprehensive body of research has developed around the pedagogic benefits of educational blogging and its value in teaching and learning, notably in encouraging reflective practice, social interaction and participatory learning (Burgess, 2006. Blogging to learn, learning to blog. In A. Bruns & J. Jacobs (Eds.), Uses of blogs (pp. 105–114). New York, NY: Peter Lang; Farmer, Yue, & Brooks, 2008; Williams & Jacobs, 2004). This chapter investigates whether blogs are also an effective tool for supporting and sustaining a community of learners in Higher Education and increasing their engagement in a university course.
The researchers used a case study methodology to examine whether the introduction of blogs had led to the development of a community of practice around an undergraduate course at the University for the Creative Arts. The data collected revealed that the course team had successfully developed a thriving online community involving students, staff, alumni and industry, with students displaying high levels of engagement and interaction. The discursive, commentary nature of blogging enabled students to engage in peer-supported learning, with the online ‘always on’ nature of the community providing a 24/7 support network. In addition, tutors were able to assess clearly the level of engagement of each student and provide targeted, timely feedback for those students who required more support.
It is hoped that this research will be informative to tutors and academic support staff who wish to explore the potential of using collaborative online technologies to enhance student learning and engagement.
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Joel S. Rutstein, Anna. L DeMiller and Elizabeth A. Fuseler
Martha E. Williams, Ellen Sutton and Brett Sutton
This is the second in a continuing series of articles summarizing and commenting on new database products and the first one covering the topics of social sciences, humanities…
Abstract
This is the second in a continuing series of articles summarizing and commenting on new database products and the first one covering the topics of social sciences, humanities, general, multidisciplinary and news. Companion articles covering science, technology and medicine (which appeared in the previous issue of Online & CDROM Review) and covering business and law (to appear in the next issue) complement this article. The articles are based on the newly‐appearing database products in the Gale Directory of Databases (GDD). This was created by merging Computer‐Readable Databases: A Directory and Data Sourcebook (CRD) together with the Directory of Online Databases (DOD) and the Directory of Portable Databases (DPD). The first of GDD was published in January 1993.
Martha E. Williams and Linda C. Smith
This is the first in a continuing series of articles summarizing and commenting on new database products in science, technology — and medicine (STM). Companion articles covering…
Abstract
This is the first in a continuing series of articles summarizing and commenting on new database products in science, technology — and medicine (STM). Companion articles covering (1) business and law and (2) social sciences, humanities, general, multidisciplinary and news will appear in the next two issues of Online & CDROM Review. The articles will be based on the newly appearing database products in the Gale Directory of Databases (GDD). This was created by merging Computer‐Readable Databases: A Directory and Data Sourcebook (CRD) together with the Directory of Online Databases (DOD) and the Directoiy of Portable Databases (DPD).