Katherine Anderson and Miranda Mirosa
In light of growing concerns around obesity, the present work investigates why consumers continue to choose traditional unhealthy fast food options over newly offered healthier…
Abstract
Purpose
In light of growing concerns around obesity, the present work investigates why consumers continue to choose traditional unhealthy fast food options over newly offered healthier fast food alternatives.
Design/methodology/approach
A total of 24 value laddering interviews were conducted with people who had just purchased an item from the traditional menu at McDonalds. Individual reasoning for not selecting a healthier Weight Watchers' approved alternative was aggregated across the respondent set to form a summary map which pictorially displays barriers to healthier fast food choices.
Findings
Consumers' choices not to purchase healthier fast food options were dominated by Self Direction type values and are heavily influenced by engrained perceptions that fast food is junk food.
Practical implications
For the fast food industry, this research highlights that to help shift consumers' choices toward healthier alternatives, they need to reposition themselves as quick service restaurants that offer good tasting food that is both convenient and healthy.
Social implications
For public policy makers, this research suggests a need to address the perceptions of personal relevance of obesity and diet related health issues.
Originality/value
The valuable in-depth information collected via the value laddering process offers substantial insights into the unexplored area of barriers to healthier fast food consumption.
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Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Abstract
Purpose
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
Young people are often targeted heavily in advertising campaigns for new and growing products, and there are several reasons that companies might go down this marketing road. Brand strategists could feel that going for the youth market makes the product seem more attractive, or “sexy”. There is also the commonly‐held view that young consumers are easier to attract, because they have less fixed views on brands and therefore are not inhibited in their choices by brand loyalty.
Practical implications
Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.
Originality/value
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.
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How we become a part of group, identify with the group, and acquire a “we” feeling is both simple and complex. We may absorb groupness either because we were born into the group…
Abstract
How we become a part of group, identify with the group, and acquire a “we” feeling is both simple and complex. We may absorb groupness either because we were born into the group, or because we have made a decision to choose membership into the group. In this subsection the former will be our focus, and since we have already broached the African American theme we will explain collective identity matters from this perspective.
Life studies are a rich source for further research on the role of the Afro‐American woman in society. They are especially useful to gain a better understanding of the…
Abstract
Life studies are a rich source for further research on the role of the Afro‐American woman in society. They are especially useful to gain a better understanding of the Afro‐American experience and to show the joys, sorrows, needs, and ideals of the Afro‐American woman as she struggles from day to day.
Alexandra L. Ferrentino, Meghan L. Maliga, Richard A. Bernardi and Susan M. Bosco
This research provides accounting-ethics authors and administrators with a benchmark for accounting-ethics research. While Bernardi and Bean (2010) considered publications in…
Abstract
This research provides accounting-ethics authors and administrators with a benchmark for accounting-ethics research. While Bernardi and Bean (2010) considered publications in business-ethics and accounting’s top-40 journals this study considers research in eight accounting-ethics and public-interest journals, as well as, 34 business-ethics journals. We analyzed the contents of our 42 journals for the 25-year period between 1991 through 2015. This research documents the continued growth (Bernardi & Bean, 2007) of accounting-ethics research in both accounting-ethics and business-ethics journals. We provide data on the top-10 ethics authors in each doctoral year group, the top-50 ethics authors over the most recent 10, 20, and 25 years, and a distribution among ethics scholars for these periods. For the 25-year timeframe, our data indicate that only 665 (274) of the 5,125 accounting PhDs/DBAs (13.0% and 5.4% respectively) in Canada and the United States had authored or co-authored one (more than one) ethics article.
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Karen R. Johnson, Tania Nery-Kjerfve, Katherine Yeager and Gary N. McLean
Qualitative paradigmatic perspectives are increasingly recognized as providing in-depth, rich and nuanced interpretations and critiques of complex phenomena. Nonetheless…
Abstract
Purpose
Qualitative paradigmatic perspectives are increasingly recognized as providing in-depth, rich and nuanced interpretations and critiques of complex phenomena. Nonetheless, positivist and post-positivist epistemologies still dominate social science disciplines. The authors were unable to identify published information on the state of qualitative research in human resource development (HRD) despite the numerous theoretical foundations, epistemological stances and global approaches that shape HRD. To fill this gap, this study determined the prevalence of qualitative designs, data collection methods and data analysis techniques that have been used in Academy of Human Resource Development (AHRD)-sponsored journals. This study identified gaps in the use of qualitative research to be explored by HRD scholars to advance research and practice.
Design/methodology/approach
A descriptive case study approach was used to determine the state of qualitative research in three AHRD-sponsored journals.
Findings
Qualitative articles have increased in number but still account for a lower percentage of articles when compared with other peer-reviewed articles, including quantitative methodologies and conceptual papers. Most articles lacked grounding in stated ontology and epistemology needed to guide researchers’ investigations, potentially leading to weakened methodological choices, interpretations and authenticity of conclusions.
Research limitations/implications
To provide in-depth understanding of HRD-related phenomena, all important elements of qualitative articles should be addressed to strengthen the credibility and authenticity of the research process. Qualitative theorists and researchers can build on and embrace the soundness of qualitative research and theories in HRD. Expanding on the credibility and authenticity of rigorously conducted qualitative research will help to broaden the perspectives of researchers who may be hesitant to explore this methodology of inquiry. This will strengthen methodological sophistication and expand the knowledge base of qualitative research.
Practical implications
HRD professors/instructors will find this study to be a useful guide for graduate students who are exploring and using qualitative inquiry for their research and for understanding others’ research. Practitioners will also find it useful to understand HRD research to determine possible interventions in their workplaces.
Originality/value
This study identifies trends and patterns of epistemologies and methods used in HRD qualitative articles and provides a foundation on which to build future studies and establish unexplored, unconventional qualitative methodologies and methods.