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Article
Publication date: 5 October 2018

Katharina Wolf and Catherine Archer

Using the theoretical lens of social capital, this paper provides insight into senior public relations (PR) professionals’ views on and attitudes towards digital communication in…

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Abstract

Purpose

Using the theoretical lens of social capital, this paper provides insight into senior public relations (PR) professionals’ views on and attitudes towards digital communication in Singapore and Perth, Western Australia, and explores the fundamental question of PR purpose.

Design/methodology/approach

Drawing on Bourdieu’s theory of practice and in particular his notion of social capital, this exploratory study is based on the critical analysis of 31 semi-structured interviews with senior PR professionals in Singapore and Perth, Western Australia.

Findings

PR professionals concur with assumptions made in the extant literature regarding the potential of digital media for PR, despite broad agreement that the fundamentals of good communication have not changed. At its core PR is about counselling, relationships and the building of social capital. Hence, digital tools and platforms are typically being referred to as merely an extension of the PR toolkit. However, as illustrated within the context of influencer engagement, PR has increasingly adopted advertising-led models and has moved away from its core business of developing strategic relationships and goodwill, hence contributing to the convergence of previously distinct communication functions.

Originality/value

This paper is believed to be one of the first to look at the theory of social capital related to PR within a digital context. Further, it takes a holistic view of PR professionals’ views on working with digital media in two geographical locations that have been under-represented in scholarly work in the field of PR. While much of the extant literature has focussed on the benefits of social media for PR, this paper takes a critical look at current challenges, including the rise of social media influencers. The paper contributes to theory relevant to social capital as it looks at the convergence of the professions relevant to digital disruption and argues for PR claiming its distinctive attributes.

Details

Journal of Communication Management, vol. 22 no. 4
Type: Research Article
ISSN: 1363-254X

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Article
Publication date: 1 April 2006

Katharina Wolf

Public relations research into career advancement has been frequently criticised for its focus on gender discrimination and the prevailing dominance of American academics, while…

1496

Abstract

Purpose

Public relations research into career advancement has been frequently criticised for its focus on gender discrimination and the prevailing dominance of American academics, while widely ignoring the perception of “industry insiders”. This paper aims to provide new insight into PR career progression.

Design/methodology/approach

The paper considers alternative aspects to PR career progression, as emphasised by general management and continuous professional development literature, with a close examination of the UK's public relations industry and its practitioners' perceptions of career advancement impacting factors.

Findings

The results gained were used to develop a Five‐step PR Career Progression Model, which may act as a useful starting point for further research into career advancement factors and the move towards a widely accepted set of career progression benchmarks for the UK's public relations industry.

Originality/value

Overall, this paper encourages both PR academics and practitioners to work closely together on future research projects into career advancement in order to maximise the potential of the industry as a whole and improve career chances for individual practitioners.

Details

Journal of Communication Management, vol. 10 no. 2
Type: Research Article
ISSN: 1363-254X

Keywords

Available. Open Access. Open Access
Article
Publication date: 6 September 2022

Katharina Resch

Mezirow's theory of transformative learning aims to evoke change on a deeper level of learning. This qualitative study with 38 pre-service teachers enrolled in a Master's degree…

2062

Abstract

Purpose

Mezirow's theory of transformative learning aims to evoke change on a deeper level of learning. This qualitative study with 38 pre-service teachers enrolled in a Master's degree programme for teacher education in Austria used semi-structured interviews to explore how diversity skills can transform after diversity training applying Mezirow's theory of transformative learning. In these trainings, a disorienting dilemma was placed at the centre of the diversity training from which transformative learning took its start.

Design/methodology/approach

In an increasingly diversified school system, diversity skills have become a pedagogical necessity for teachers in their future workplace. However, many teachers state not feeling adequately prepared for diversity within higher education and their attitudes towards diversity oftentimes remain unchanged despite diversity training.

Findings

The findings were deduced from structured content analysis. They show that the diversity trainings led to new cultural frames of reference for the study participants on a cognitive and social level, but to a smaller extent on an emotional level.

Originality/value

The study follows a different approach than “typical” diversity trainings through Mezirow's theory on transformative learning contributing to making a real change to preparing students for their workplaces in diversified Austrian schools.

Details

Higher Education, Skills and Work-Based Learning, vol. 13 no. 1
Type: Research Article
ISSN: 2042-3896

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Article
Publication date: 2 November 2020

Swati Singh, Ralf Wagner and Katharina Raab

This study aims to investigate driving factors for wine tourists to revisit Indian vineyards. It explores the motivation for Indians engaged in wine tourism and specific behaviors…

816

Abstract

Purpose

This study aims to investigate driving factors for wine tourists to revisit Indian vineyards. It explores the motivation for Indians engaged in wine tourism and specific behaviors related thereto. Framed in the theory of planned behavior, this paper proposes a conceptual model of revisit intentions for wine tourism. This model covers environmental concerns, escapism, countryside lifestyle, entertainment and spillovers of international traveling as direct antecedents for the revisit intentions.

Design/methodology/approach

A quantitative approach was adopted for this research. Data was gathered through a standardized questionnaire from 141 vineyard tourists in Nashik, India and evaluated by fitting a structural equation model.

Findings

Important drivers for wine tourists revisit intentions are countryside lifestyle and spillovers of international travel. Notably, entertainment does not have a significant direct effect, but a substantial impact moderated by escapism. Environmental concerns have a negative impact. The escapism component is the most influential motivation for revisiting the Indian vineyards.

Research limitations/implications

The attractiveness of vineyards visits in contrast to nearby tourist attractions needs to be clarified, e.g. by calibrating gravitation models.

Practical implications

Escapism is a substantial antecedent for the revisit intention of the vineyards while environmental concerns are its major barrier.

Social implications

Countryside lifestyle contributes to overcoming the disadvantage of the contemporary hectic society of the Indian middle class and preserving Indian roots along with modernizing lifestyles.

Originality/value

The first evidence of Indian wine tourists revisits intentions. The current research fills a research gap by examining India’s wine tourism phenomenon.

Available. Open Access. Open Access
Book part
Publication date: 29 March 2022

Katharina Dittrich

Scalar terms, such as “local” and “global,” “big” and “small” are fundamental in how academics and practitioners make sense of and respond to grand challenges. Yet, scale is so

Abstract

Scalar terms, such as “local” and “global,” “big” and “small” are fundamental in how academics and practitioners make sense of and respond to grand challenges. Yet, scale is so taken-for-granted that we rarely question or critically reflect on the concept and how it is used. The aim of this paper is to identify scale as an important concept in research on grand challenges and to point out why taking scale for granted can be problematic. In particular, I suggest that to date most research on grand challenges sees scale as a fundamental ontological feature of the world. Yet, scalar categories and hierarchies are not as self-evident and given as they may seem. Moreover, taking scale as an ontological fixed category limits our ability to make sense of, theorize and respond to grand challenges. As an alternative, I suggest seeing scale as an epistemological frame that participants employ in their everyday practices to make sense of, navigate and develop solutions to grand challenges. The chapter concludes with a research agenda for studying scale as socially constructed in practice.

Details

Organizing for Societal Grand Challenges
Type: Book
ISBN: 978-1-83909-829-1

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Book part
Publication date: 22 February 2011

Katharina Heyer

This chapter examines disability rights movement's rejection of a right to physician-assisted suicide (PAS). Supporters of PAS frame the right to enlist a physician's help in…

Abstract

This chapter examines disability rights movement's rejection of a right to physician-assisted suicide (PAS). Supporters of PAS frame the right to enlist a physician's help in determining the nature and timing of one's death as a fundamental liberty interest and as a right to privacy. The disability opposition counters this with disparate impact and slippery slope arguments and stories of disability pride as a rhetorical rejection of a right it deems dangerous and discriminatory. In examining this clash of rights talk, this chapter analyzes the legal and political consequences of anti-rights rhetoric by a movement that is grounded in notions of autonomy and self-determination.

Details

Special Issue Social Movements/Legal Possibilities
Type: Book
ISBN: 978-0-85724-826-8

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Book part
Publication date: 10 April 2019

Lydia Ottlewski, Johanna F. Gollnhofer and John W. Schouten

Purpose: Market logics have increasingly dominated consumer life worlds. Consumers may embrace marketization, or they may resist it, try to escape it, rebel against it, or

Abstract

Purpose: Market logics have increasingly dominated consumer life worlds. Consumers may embrace marketization, or they may resist it, try to escape it, rebel against it, or actively manage its effects. This chapter examines the marketization of elderly care (in the form of transactional service provider relationships) and how consumers apply humanizing strategies to market relationships.

Methodology/Approach: This is a qualitative interpretive study using in-depth interviewing, observations, and the analysis of media coverage.

Findings: Drawing on institutional theory, this study shows how consumers humanize a marketized service relationship by weaving social logics into existing market logics. Our research finds consumers engaging in three humanization strategies: (1) moving beyond transactional relationships; (2) sharing consumption experiences; and (3) reinforcing social bonds through giving. The end result is the do-it-yourself (DIY) creation of extended family relationships from market resources.

Social Implications: The context of this study is a government-supported, non-profit, exchanged-based retirement support scheme that addresses the challenges of global population aging and the increasing anonymization and estrangement in our society. The authors tentatively suggest that our findings represent a move to mitigate adverse effects of neoliberalism.

Originality/Value of the Paper: Prior research has shown that consumers embrace marketization, resist it, try to escape it, rebel against it, or actively manage its effects. The authors identify another strategy used by consumers to address the increasing marketization of their life worlds, namely humanization. This study shows that consumers assemble market resources and humanize transactional service provider relationships by weaving social- into market logics resulting in the creation of a DIY extended family.

Details

Consumer Culture Theory
Type: Book
ISBN: 978-1-78754-285-3

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Article
Publication date: 10 October 2018

Katharina Fellnhofer

This paper aims to contribute to the literature on entrepreneurial orientation (EO) with a focus on the interplay between the individual and firm level for embedding EO…

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Abstract

Purpose

This paper aims to contribute to the literature on entrepreneurial orientation (EO) with a focus on the interplay between the individual and firm level for embedding EO pervasively within organisations.

Design/methodology/approach

Comprising 356 individual employees from five companies collected from June to September 2015, this investigation uses structural equation modelling.

Findings

The results show significant indirect effects from individuals’ EO on firm’s performance, mediated by both individuals’ performance and firm’s EO.

Research limitations/implications

While the construct of EO is strengthened with a multi-level approach, the authors also stress the organisational homogeneity of EO.

Practical implications

Consequently, the EO instrument can be used as a strategic tool to evaluate an individual’s orientation towards entrepreneurship to facilitate firm performance.

Originality/value

Finally, the EO instrument can be used as a strategic tool to evaluate an individual’s orientation towards entrepreneurship to facilitate firm performance.

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Book part
Publication date: 11 December 2007

Armin Nassehi, Irmhild Saake and Katharina Mayr

Before starting research in the field of ethics, a few common assumptions need to be cleared up. The first is so common that it needs very little space at all: Ethics is a

Abstract

Before starting research in the field of ethics, a few common assumptions need to be cleared up. The first is so common that it needs very little space at all: Ethics is a scientific discipline. This accurately describes its location and the problems it covers in a modern, functionally differentiated society. As a branch of philosophy and a normative science, its frame of reference is initially located in a world of possible competing reasons. The basic problem is that of trying to explain good reasons – and the horizon is the sayability of ethical sentences which, even when they reflect an ethical practice, open up a scientific horizon. Ethics is therefore a science – and like every science it can only solve scientific problems (see Luhmann, 2002, pp. 79–93). Practical problems are also the scientific problems of ethics – and that is not a deficiency, but rather a consequence of the basic structures of modern society. A modern society cut loose from political, economic, legal, scientific, artistic, educational and medical problems, on the one hand, allows these disconnected spheres to relate radically to each other, while on the other hand making them logically incompatible. A modern society could not exist any other way (see Luhmann, 1998, pp. 1–21; Nassehi, 2005a). This should first be understood before venturing into research on ethics.

Details

Bioethical Issues, Sociological Perspectives
Type: Book
ISBN: 978-0-7623-1438-6

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Abstract

Details

The History of EIBA: A Tale of the Co-evolution between International Business Issues and a Scholarly Community
Type: Book
ISBN: 978-1-83608-665-9

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