The dilemma that faces me is that of steering along that notoriously treacherous path, commonly known as the middle‐of‐the‐road, What evil fate has landed me in this role, where I…
Abstract
The dilemma that faces me is that of steering along that notoriously treacherous path, commonly known as the middle‐of‐the‐road, What evil fate has landed me in this role, where I must deliberate on the (no doubt) wise and astute remarks of my yes and no colleagues, all the while making really wise and astute remarks on micros? No doubt it is the same fate that cancels my hotel booking, overbooks my flight, and loses my post. But on the other hand, why not me? After all, in real life, I run a microcomputer software company, so small must be absolutely beautiful (assuming we are successful of course), but on the other hand, I don't have much use for microcomputers. Nor for larger computers either, but that's another matter.
We met again, within the hospitable walls of the Essen University Library. Our host: Dr. Ahmed Helal. The occasion: the 9th Essen Symposium, 8–11 September in Essen, West Germany…
Abstract
We met again, within the hospitable walls of the Essen University Library. Our host: Dr. Ahmed Helal. The occasion: the 9th Essen Symposium, 8–11 September in Essen, West Germany. This year's topic was the “Impact of New Information Technology on International Library Cooperation.” The Essen Symposium is one of the very few meetings which are reliable. That is, you can count on a small selected group of good papers, excellent discussions, and many opportunities for continuing discussions, for conducting business, and for socialising. For speakers, you can guarantee an interested, informed and often argumentative audience. For exhibitors, the attendees are decision‐makers from their organisations. For delegates, there's the chance to learn, to question, to dispute, to spend several days in a relaxed, yet stimulating, environment. And of course, the reason for all this is the marvellous ability of Dr. Helal, with Pedro Hadstedt and Joachim Weiss providing superb backup, to assemble this group of people. The Symposium is by invitation only, and every year the numbers of the hopeful grow, but the numbers of the ‘guests’ remain constant, as should be the case.
Denise Kaplan, Joseph R. Matthews, William Horton, Karen Markey Drabenstott, Charles R. Hildreth, Katharina Klemperer, Lare Mischo, K.T. Noerr and Marilee Winiarski
Most second‐generation online catalogs give libraries some capability to customize help messages, screen displays, and system prompts. Microcomputer applications designed or…
Abstract
Most second‐generation online catalogs give libraries some capability to customize help messages, screen displays, and system prompts. Microcomputer applications designed or mounted locally may offer even more flexibility. Commercially available information systems offer the user some type of assistance, even when not totally profitable. The librarian has become an active, if not always willing, participant in the design of his or her system's user interface. Knowledge of both patrons and collections can have direct bearing on the structure and effectiveness of the library's automated system, its interface, and online help features.
When the Fédération Internationale de Documentation (FID) was invited to organise a session at the Second International Conference on the Application of Microcomputers in…
Abstract
When the Fédération Internationale de Documentation (FID) was invited to organise a session at the Second International Conference on the Application of Microcomputers in Information, Documentation and Libraries, held in Baden‐Baden in March 1986, it was felt that it could be useful to depart from the normal formal paper presentations and panels sessions. As the proposed session was in fact the last technical session scheduled in a five‐day Conference which had considered microcomputers from many different aspects, a change in style might be appreciated by the delegates.
Support sought for changes to copyright law EIIA members have been asked to support a change in the copyright laws to permit some ‘fair use’ copying of software. A proposal is…
Abstract
Support sought for changes to copyright law EIIA members have been asked to support a change in the copyright laws to permit some ‘fair use’ copying of software. A proposal is likely to go to the European Commission this month. Meanwhile, Memoranda of Mutal Understanding have been signed with the United States' HA and Japan's JICOA, to co‐operate in activities such as supporting the free flow of information.
The British Computer Society is a professional body representing the computing profession in the UK. Within the Society are a number of specialist groups, two of which are the…
Abstract
The British Computer Society is a professional body representing the computing profession in the UK. Within the Society are a number of specialist groups, two of which are the Specialist Group for Developing Countries (Chairman, Dr Y. Paker) and the Information Retrieval Specialist Group (Chairman, Mr A.S. Pollitt). Informal contacts between members of these two groups have recognised:
Judging from the press, conference exhibit halls, and titles of papers at library conferences everyone is automating with Web browsers, graphic interfaces, client/server…
Abstract
Judging from the press, conference exhibit halls, and titles of papers at library conferences everyone is automating with Web browsers, graphic interfaces, client/server interfaces, and new operating systems. But how many libraries really have implemented these technologies?
VINE is produced at least four times a year with the object of providing up‐to‐date news of work being done in the automation of library housekeeping processes, principally in the…
Abstract
VINE is produced at least four times a year with the object of providing up‐to‐date news of work being done in the automation of library housekeeping processes, principally in the UK. It is edited and substantially written by Tony McSean, Information Officer for Library Automation based in Southampton University Library and supported by a grant from the British Library Research and Development Department. Copyright for VINE articles rests with the British Library Board, but opinions expressed in VINE do not necessarily reflect the views and policies of the British Library. The subscription to VINE is £10 per year and the subscription period runs from January to December.
Chris Hackley, Rungpaka Amy Hackley and Dina H. Bassiouni
The purpose of this paper is to explore the implications of the selfie for marketing management in the era of celebrity. The purpose is to show that the facilitation of the…
Abstract
Purpose
The purpose of this paper is to explore the implications of the selfie for marketing management in the era of celebrity. The purpose is to show that the facilitation of the creative performance of consumer identity is a key element of the marketing management task for the media convergence era.
Design/methodology/approach
The paper uses the selfie, the picture of oneself taken by oneself, as a metaphor to develop a conceptual exploration of the nature of marketing in the light of the dominance of celebrity and entertainment in contemporary media and entertainment.
Findings
The paper suggests that marketing management in the era of convergence should facilitate consumers’ identity projects through participatory and engaging social media initiatives. Marketers must furnish and facilitate not only the props for consumers mediated identity performances, but also the scripts, sets and scenes, plot devices, cinematographic and other visual techniques, costumes, looks, movements, characterizations and narratives.
Research limitations/implications
This is a conceptual paper that sketches out the beginning of a re-framed, communication-focussed vision of marketing management in the era of media convergence.
Practical implications
Marketing managers can benefit from thinking about consumer marketing as the stage management of consumer visual, physical, virtual, sensory and psychic environments that enable consumers to actively participate in celebrity culture.
Originality/value
This paper suggests ways in which marketing practice can emerge from its pre-digital frame to embrace the new digital cultures of consumption.