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1 – 10 of over 1000From the media it is easy to believe that the law does not provide a realistic remedy against fraudsters and that even if they are caught, the assets which they have whisked away…
Abstract
From the media it is easy to believe that the law does not provide a realistic remedy against fraudsters and that even if they are caught, the assets which they have whisked away will have disappeared into the ether. However, the recent success of lawyers representing the Salvation Army in recovering monies lost in international fraud demonstrates that the fraudsters do not always get the upper hand. Using an effective and at times innovative combination of ancillary orders to compel the disclosure of evidence and information and to freeze assets, Slaughter and May were able to retrieve for their client not only the $8.8m originally lost, but also $4.9m in interest and costs. This article looks at the legal background to the three principal types of order which were obtained — Norwich Pharmacal orders, Anton Piller orders and Mareva injunctions — and draws on the Salvation Army case to illustrate their use in practice.
Karen Hilliger and Sue Roberts
Information and Communication Technology (ICT) skills are crucial to the development of graduate skills and employability. This paper will explore the research undertaken at Edge…
Abstract
Information and Communication Technology (ICT) skills are crucial to the development of graduate skills and employability. This paper will explore the research undertaken at Edge Hill College of Higher Education to integrate and contextualise ICT skills within an undergraduate marketing programme, with the research and curriculum implementation undertaken through collaboration between Library and Information Services (LIS) and the subject area of Business, Management and Leisure (BML).
Gina Costello, Christopher Cox, Alice L. Daugherty, Connie Haley, Millie Jackson, S.G. Ranti Junus and Fu Zhuo
To highlight content of interest to this journal’s readership that promotes current thinking and activities in Information Technology.
Abstract
Purpose
To highlight content of interest to this journal’s readership that promotes current thinking and activities in Information Technology.
Design/methodology/approach
Selective conference report of the annual meeting of the American Library Association and pre‐conference.
Findings
The largest conference of librarians, the variety of programs, activities, exhibit halls, creates one of the best professional development opportunities for librarians. Attracting librarians from all sectors and work environments from around the globe, this conference is hard to describe in a brief way except to say it is an experience. The article documents relevant programs about information technology was the goal of this contribution.
Originaligy/value
Contains information of particular interest to readers who did not attend these sessions. Introducers them to presenters and important hot topics. Provides an alternative to not being present while gaining some information and coverage.
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Michael F. Walsh, Karen Page Winterich and Vikas Mittal
This research aims to explore how consumer responses to logo redesign (from angular to rounded) are contingent on brand commitment and self‐construal. The authors aim to explore…
Abstract
Purpose
This research aims to explore how consumer responses to logo redesign (from angular to rounded) are contingent on brand commitment and self‐construal. The authors aim to explore two issues. First, what is the role of brand commitment on response to logo redesign and underlying brand attitude? Second, how does situational accessible self‐construal influence brand commitment in situations like this?
Design/methodology/approach
This research uses two field experiments; one using the general public via mall intercepts and the second with undergraduate college students.
Findings
In two studies the authors show that brand commitment negatively influences evaluation of inconsistent information (i.e. rounded logo), and this negative logo evaluation mediates the impact on brand attitude. They also find that motivated reasoning may be at play showing that when faced with inconsistent information brand commitment not only increases thought generation but, specifically, negative thoughts about the logo. Study 2, using more realistic stimuli shows that the deleterious effect of inconsistent information (i.e. new logo) is attenuated when the inconsistent information – i.e. rounded logo – is congruent with the consumers' self‐construal (i.e. interdependent self‐construal).
Research limitations/implications
The authors advance the literature on self‐construal in advertising by identifying that self‐construal framing of ads may impact consumer response regardless of individual differences in self‐construal. They build on the work of Tsai who examined the effects of consumer characteristics such as product involvement and product knowledge in light of self‐construal differences on ad evaluation and purchase intentions.
Practical implications:
The findings presented here suggest that consumers' responses to atypical brand information may be dependent on their level of brand commitment. This research shows that logo redesign in particular, and introduction of inconsistent information in general is a process that should be carefully managed. The second experiment shows that the independent message frame is the preferred approach for multi cultural/global marketers. In primarily independent cultures, one should target highly committed customers. In primarily interdependent cultures one can target both strongly and weakly committed consumers. These findings can help companies entering international markets or dealing with global brands. Beyond advertising, this research has application to other forms of brand aesthetics including packaging and web site design.
Originality/value
This study is the first to show that self‐construal framing can act as a boundary condition on the role that consumer commitment plays in shaping ad evaluations and purchase intentions regardless of chronic self‐construal.
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Sean Valentine, Lynn Godkin, Karen Page and Terri Rittenburg
Previous research indicates that women often perform more ethically on the job than do men. However, the results have been mixed, suggesting that further inquiry is needed. The…
Abstract
Purpose
Previous research indicates that women often perform more ethically on the job than do men. However, the results have been mixed, suggesting that further inquiry is needed. The purpose of this paper is to explore this important topic in a large healthcare organization. A field study sought to identify gender differences in ethical judgment, ethical intention, and organization‐based altruism in a healthcare organization, thereby providing some insight into the individual differences that influence ethical reasoning in the healthcare industry.
Design/methodology/approach
The investigation was based on survey data returned from a large sample of faculty and staff employed by a multiple‐campus health science center. Multivariate and univariate statistical modeling was used to evaluate the relationship between gender and ethical reasoning/conduct.
Findings
The findings suggest that women are generally more ethical than men. Being a woman was related to increased ethical judgment, being a woman and older was associated with increased ethical intention, and being a woman and a supervisor was related to higher altruism.
Practical implications
The results suggest that women should play a key role in the ethical role modeling of newly hired employees, as well as the development and management of organizational ethical values and codes of conduct. Healthcare organizations might also consider encouraging women to accept supervisory roles and become opinion leaders to foster organizational ethicality.
Originality/value
The findings add weight to the evidence that women are indeed more ethical than men in a variety of work roles, but greater insight into the complexities of these gender differences is also provided.
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Michael F. Walsh, Karen Page Winterich and Vikas Mittal
Logos are a critical component of brand aesthetics. Frequently companies redesign their logos, and many redesigns result in more rounded logos. How do such redesigns affect…
Abstract
Purpose
Logos are a critical component of brand aesthetics. Frequently companies redesign their logos, and many redesigns result in more rounded logos. How do such redesigns affect consumers' brand attitudes? The purpose of this paper is to explore the role of brand commitment on consumer response to logo shape redesign.
Design/methodology/approach
This research uses a field experiment with 632 respondents and examines two athletic shoe brands: New Balance and Adidas.
Findings
The greater the degree of change in the roundedness of a previously angular logo, the more likely it is that strongly committed consumers will evaluate the redesigned logo more negatively (in terms of brand attitude). Such logo evaluations, in turn, mediate the joint effect of logo redesign and commitment on overall brand attitude. Conversely, weakly committed consumers react positively to such changes.
Research limitations/implications
The literature on aesthetics and brand attitude are combined to show that not all consumers view changes in brand elements such as logos similarly. Strongly committed consumers view these changes negatively; weakly committed consumers view them positively. An information‐processing approach provides the underlying theory for this finding. Thus, logo evaluation partially mediates this change in brand attitude, but it does not fully explain the change in brand attitude after exposure to logo redesign.
Practical implications
Strong brands gain strength by developing a base of strongly committed customers. Attempts to change brand elements – such as logo redesigns – can affect customers differently depending on whether they are strongly committed, mildly committed, or not committed at all. Thus firms attempting to change brand elements, particularly their logos, should be fully aware of the potentially negative impact on their most important customers – those having the strongest brand commitment.
Originality/value
To one's knowledge very little research has examined the relationship between logo redesign and brand attitude. Henderson et al.'s call to examine consumer responses to changes in design stimuli is followed. Importantly, the study is the first to show that visual elements of a brand (e.g. logo) can differentially impact consumer response based on brand commitment to such an extent that strongly committed customers react more negatively than weakly committed customers to redesigned logos.
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Miroslav Rebernik and Barbara Bradač
The aim of this paper is to investigate possible opportunistic behaviour in transformational outsourcing relationship and to indicate possibilities how to avoid it.
Abstract
Purpose
The aim of this paper is to investigate possible opportunistic behaviour in transformational outsourcing relationship and to indicate possibilities how to avoid it.
Design/methodology/approach
On the basis of literature survey authors discuss several important aspects of managing successful outsourcing relationship.
Findings
Holistic perception of business processes and expertise on critical success factors in transformational outsourcing become increasingly important. For a collaboration in which the process of transformational outsourcing will prosper participants must be interdependent (and be aware of their interdependence) and have a long‐termed strategic interest to cooperate.
Originality/value
Introduced insight is important for understanding the long‐term outsourcing partnership, and to recognize possible opportunistic behaviour and be able to avoid it.
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Diversified trading networks have recently drawn a great deal of attention. In the process, the importance of diversity has perhaps been overemphasized. Using the trade in port…
Abstract
Diversified trading networks have recently drawn a great deal of attention. In the process, the importance of diversity has perhaps been overemphasized. Using the trade in port wine from Portugal to Britain as an example, this essay attempts to show how a market once dominated by general, diversified traders was taken over by dedicated specialists whose success might almost be measured by the degree to which they rejected diversification to form a dedicated “commodity chain.” The essay suggests that this strategy was better able to handle matters of quality and the specialized knowledge that port wine required. The essay also highlights the question of power in such a chain. Endemic commodity-chain struggles are clearest in the vertical brand war that broke out in the nineteenth century, which, by concentrating power, marked the final stage in the transformation of the trade from network to vertical integration.
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Dandan Zhu, Nina Michaelidou, Belinda Dewsnap, John W. Cadogan and Michael Christofi
This study aims to follow a rigorous approach to identify, critically analyze and synthesize 75 papers published from 2000 to 2022.
Abstract
Purpose
This study aims to follow a rigorous approach to identify, critically analyze and synthesize 75 papers published from 2000 to 2022.
Design/methodology/approach
The study presents a systematic literature review on identity expressiveness (IE), clarifying and expanding what is currently known about the concept.
Findings
To synthesize current knowledge on IE, the study uses the overarching framework of antecedents-phenomenon-consequences, using this same framework to identify gaps and future research directions. The findings show individual and brand-related factors such as the need for uniqueness and anthropomorphism as antecedents of IE, and eWOM/WOM, impulse purchases and upgrading to more exclusive lines as consequences of IE.
Research limitations/implications
The study contributes to theory by synthesizing and mapping current understanding of the state of knowledge on the concept of IE while highlighting gaps in the extant literature and paving future research directions for scholars in the field.
Practical implications
The study offers useful insights for practitioners, broadening marketers’ actionable options in identity-based marketing. Marketers can use insights from this study to inform marketing strategy and communication campaigns for different types of brands.
Originality/value
To the best of the authors’ knowledge, this study is the first of its kind and offers an integrative review of the current literature on IE, thus enhancing understanding of the concept, its antecedents and consequences. The study also contributes to knowledge by highlighting future research priorities for researchers in this field of enquiry.
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Peter E. Swift and Alvin Hwang
This paper seeks to present organizational learning processes of knowledge accumulation, articulation, codification and subsequent routine development in a marketing services…
Abstract
Purpose
This paper seeks to present organizational learning processes of knowledge accumulation, articulation, codification and subsequent routine development in a marketing services organization where judgment and rules of thumb were more the norm than codified knowledge and explicit routines. The case illustrates how organizational learning through a conscious knowledge codification effort could lead to tangible benefits for consumer‐driven organizations and how heterogeneous and infrequent yet important routines can be aided by an explicit and dynamic learning process.
Design/methodology/approach
After a review of the relevant literature, a case is provided to illustrate many of the key concepts in the organizational learning literature as they are applied to a consumer package goods company.
Findings
The case study is followed by a discussion of how the organization in the case applied organizational learning processes through a knowledge clarification and codification system. The organizational learning process was enabled by contextual enablers such as leadership commitment to organizational learning, teamwork and organization‐wide participation in the knowledge articulation and codification processes, and multi‐lateral flow of information across the organization in developing the routines.
Practical implications
Implications of how companies in market‐oriented environments that often have nuanced practices and uncodified norms could utilize various organizational learning processes are discussed in the paper.
Originality/value
It is rare in the field of organizational learning to see the application of numerous learning theories in one place and one organization. Such was the case in this examination, where different roles played by different organizational components, such as support from leadership, teamwork and flexibility, organization‐wide participation, and multilateral communication, in addition to knowledge accumulation, articulation, codification, and circular learning loops were utililzed by the organization to produce marketplace success for a major consumer battery company with heterogeneous and nuanced yet important learning requirements.
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