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This paper aims to develop a mathematical model for four-lobe memristor (FLM) element. The four-lobe memristive behaviour can be used in realization of hyperchaotic oscillators and implementation of multi-bit memories. For verification of the developed mathematical framework, two FLM circuit emulators have been presented using VDCC and IC LM13700, respectively.

A mathematical model for FLM has been developed in which, the condition for the existence of symmetrical four lobes, instances and coordinates of the end points of lobes has been derived and presented. Using this mathematical framework, a FLM emulator based on VDCC has been developed. To validate the possibility of practical implementation of FLM concept, an IC LM13700-based circuit has also been developed. The workability of VDCC based circuit has been verified by running simulations in PSPICE environment using CMOS VDCC model. Similarly, the behaviour of LM13700 IC-based circuit has been confirmed by SPICE model of LM13700 IC.

It has been shown mathematically that under certain conditions, third-order flux dependent equation of memductance can be used to generate four lobes on the transient v-i plane. Also, two FLM emulators without using any voltage multiplier circuit/IC have been reported.

From the best knowledge of the authors, there are no such FLM emulators that have been reported in literature so far, which operates at practical operating frequencies.

The purpose of the paper is to report an emulation configuration of a three pinch-off memristor (TPM), whose transient characteristics consist three cross-over points on the voltage-current plane, which is dissimilar to a conventional memristor. These characteristics can be very useful in memristor-based multi-bit memory devices and hyperchaotic oscillators.

The work describes the Mathematical framework for TPM and a circuit emulator based on the derived conditions. The configuration is based on five operational transconductance amplifier (OTAs) and four grounded passive elements. After which, we have verified its operation using personal simulation program with integrated circuit emphasis simulation environment. Finally, the implementation of OTA-based TPM using commercial integrated circuit (IC) LM13700 has also been presented.

It has been shown that a flux-dependent memductance expression of cubic order can show three intersections on the VI contour under certain parameter related constraints. Moreover, the OTA-based emulator reported in the work is very compact in nature because of the no use of external multiplier IC/circuitry, which has been popular in previous emulators.

For the first time, a multiple cross-over memristor emulator has been reported which can operate under practical operating conditions such as at practical operating frequencies and sinusoidal excitation.

Introduction: Historically, the corporate governance (CG) framework was designed primarily to safeguard the economic interests of shareholders, as a result of political and legal interventions, developing into an effective instrument for stakeholders and society in general.

Purpose: The core objectives of the study include: identifying journals/publications responsible for publishing CG studies in India, key CG issues covered by CG researchers, the amount of high-impact CG literature across different time periods, sectors/industries covered by CG researchers and different research instruments (quantitative or qualitative) used in CG studies in India.

Design/methodology: The chapter used a sample of 130 corporate governance studies that fulfil the selection criteria, drawn from the repository of over 100 reputed journals that are either recognised by the Australian Business Deans Council (ABDC) or indexed by SCOPUS. A systematic literature review has been carried out pertaining to CG issues in India, based on various statistical tools, data, industries, research outlets & citations, etc.

Findings: The results show an overwhelming number of studies have assessed the relationship between CG variables and firm performance, which could be measured through a variety of performance metrics such as ROA and ROI. Apart from empirical analysis, many conceptual studies use repetitive basic statistical tools like descriptive statistics or regression analysis. The chapter offers insights into current achievements and future development.

Originality/value: This bibliometric study is a useful guide for policymakers, corporate leaders, research organisations and management faculty to draw insights from work produced by eminent researchers in GC in India.

The purpose of this paper is to examine the impact of personal relevance, source credibility and advertising appeal type on the emotional and cognitive processing of a direct to consumer pharmaceutical ad for a meningitis vaccine.

A 2 × 2 experiment was used, and path analysis was undertaken to test the hypotheses.

Resultant models indicated that unvaccinated (more at risk) and vaccinated (less at risk) participants are persuaded through different pathways. More specifically, vaccinated participants rely more on message credibility than creative strategy to form their cognitive evaluation of the message, whereas non-vaccinated subjects’ cognitive evaluations of the message depend on creative strategy (advertising appeal type) more than message credibility. Differences between individuals who were certain of the vaccine status and those who were not certain of their vaccine status were also apparent. Implications and areas for future research are also presented.

When using direct to consumer pharmaceutical ad for a vaccine, advertisers should take into account the perceived risk level of and relevance to audience members.

Personal relevance and risk are issues which impact the effectiveness of different types of advertising appeals, but less prior research has focused on this aspect of the target audience for direct to pharmaceutical vaccine advertisements.

Purpose – The globally controversial genetically modified (GM) cotton has been adopted widely by Indian farmers. Claiming the adoption to be a success of the GM technology, the GM proponents call for a large-scale introduction of GM crops in Indian agriculture. Opposition to GM crops is largely constructed in terms of the environmental risks that GM technologies pose to crop and forest biodiversity. This chapter examines the economic and political context in which these seeds were adopted to see if adequate support mechanisms were available to farmers to facilitate adoption of the new technology.

Design/methodology/approach – A field study was conducted in Vidharbha, Eastern Maharashtra. In addition, government reports and newspaper articles were reviewed and interviews were conducted in Maharashtra and Delhi.

Findings – This chapetr finds that the problems faced by farmers are much deeper than what technology can solve or which have been addressed in the GM debate. Cotton farmers face persistent problems in the agricultural production process that increase their production costs. A spate of farmer's suicides in Vidharbha and other rain-fed regions of India epitomizes the dire conditions farmers are in. This chapter asserts that state-supported policies transformed India from a food importing to a food surplus country in the 1960s during the green revolution. However, GM cotton has been introduced without a supportive infrastructure for technology transfer in Maharashtra and most cotton-growing states. The lack of support makes the gain of cotton farmers in Vidharbha from the new technology highly uncertain.

Originality/value – This analysis shows the need to examine the role of government programs in helping farmers implement technological advances in agriculture.

The purpose of this study is to broadly examine the role of marketing–finance interface factors for value creation. Specifically, the study investigates the influence of discretionary expenditures such as advertisement on valuation of brands and firms within the framework of risk factors.

To test the model and hypotheses of this study as it has the possibilities of multiple causations among different variables used in the system. Some independent variables are not truly independent and there is a possibility of biased estimation and inconsistent results. Hence a dynamic simultaneous equation model is used including the instrumental variable approach.

The study provides evidence for direct association between brand value and firm value which is represented by the joint impact of both operating and stock market performance. The results establish the direct relationship between brand and firm value and signify the relevance of intangible value creation.

This study addresses the gap in the research which examines the role of marketing decisions on value creation which jointly impacts both operating and stock market performance.