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This study aims to explore the antecedent factors that directly and indirectly influence electronic word of mouth (eWoM) for social commerce (s-commerce) in two developing countries (e.g. Kuwait and the United Arab Emirates [UAE]) by extending social cognitive theory.

This study uses a previous robust model (Rouibah et al., 2021) as theoretical background to investigate and compares the antecedents (trust in Instagram, perceived risks) on eWoM for s-commerce through the mediation of three mediators (perceived enjoyment, perceived value and customer satisfaction) among two Arab countries. Data was collected from Kuwait (n = 1,132) and the UAE (n = 190). Different statistical analyses and structured equation modeling-based analysis of moment structure are used to test the robustness of the research model.

This study found customer satisfaction to be most important factor that mediates the effect independent factors on eWoM for s-commerce in both countries. Surprisingly, perceived enjoyment has no effect, and trust in Instagram and perceived risks are the most important factors that are considered imperative for customer satisfaction and positive feedback.

One limitation of this study is that the author does not focus on the difference between the effects of textual and graphical information on customers’ decisions and trust in buying merchandise. Another limitation is that this study focuses on Kuwait and the UAE. Other Gulf Cooperation Council countries are also growing exponentially, and mobile and internet penetration rates are booming; they could be a trigger for more studies on whether differences occur among all of them.

The first implication is that it is the first in its field to extend the effects of eWoM. To the best of the author’s knowledge, compared to the online research this study is unique because the authors examine six factors for eWoM in s-commerce using the Instagram platform as opposed to other platforms.

The third implication of this study is that the previous ones have applied eWoM to different subjects of e-commerce such as tourism and marketing but have concentrated less on s-commerce, where in-depth research is needed much more to explore factors and theories that explain human behavior.

Furthermore, most of these studies have focused on the intention to use (Dincer and Dincer, 2023; X. Hu, Chen, Davison, and Liu, 2022; Zhou et al., 2023). However, the attention in this research is on the actual use.

Despite the major information technology investments made by public institutions, the reuse of e-government services remains an issue as citizens hesitate to use e-government websites regularly. The purpose of this study is to investigate the cross-country determinants of e-government reuse intention by proposing a theoretical model that integrates constructs from (1) the Delone and McLean IS success model (i.e. system quality, service quality, information quality, perceived value and user satisfaction); (2) the trust and risk models (i.e. citizen trust, overall risk, time risk, privacy risk and psychological risks); and (3) Hofstede's cultural model (i.e. uncertainty avoidance, masculinity, individualism and cross-cultural trust and risk).

Based on data from interviews with 81 Kuwaiti citizens and surveys of 1,829 Kuwaiti and Polish citizens, this study conducted comprehensive, cross-cultural and comparative analyses of e-government reuse intention in a cross-country setting.

The results show that trust is positively associated with citizens' intention to reuse e-government services, whereas risk is negatively associated with citizens' perceived value. This study also found that masculinity–femininity and uncertainty avoidance are positively associated with the intention to reuse e-government services and that individualism–collectivism has no significant relationship with reuse intention. This study's findings have important implications for researchers and practitioners seeking to understand and improve e-government success in cross-country settings.

This study developed a parsimonious model of quality, trust, risk, culture and technology reuse that captures country-specific cultural contexts and enables us to conduct a comprehensive, cross-cultural and comparative analysis of e-government reuse intention in the cross-country setting of Kuwait and Poland.

The purpose of this paper is to investigate the organizational factors and human motivations affecting information systems and information technology (IS/IT) usage and user's satisfaction in an Arabic country.

The study develops a research model that links three organizational factors (top management support – TMS, availability of training, and user's involvement) to IS/IT usage and end‐user's satisfaction via the mediation of TAM beliefs (usefulness and ease‐of‐use) by 382 IS users. The model was examined through the LISREL.

The results indicate that IS/IT usage and user satisfaction is largely influenced by perceived usefulness. Among the organizational factors, TMS was found to have the strongest effect on IS/IT usage and user's satisfaction, followed by availability of training and user involvement.

This study focuses on perceptions of respondents from public organizations who have had high experience with IS/IT. These perceptions are based on a one‐time survey. For better validity, a longitudinal study with additional variables is needed.

This study is useful for practitioners who want to increase and boost system usage and user's atisfaction in the Arab region.

This paper highlights the motives of IS/IT usage and user's satisfaction in the Arab world and to educate researchers about how IS/IT is perceived by end‐users in Kuwait.

The purpose of this paper is to study factors that affect adults' acceptance of instant messaging (IM) for social and entertainment purposes in an Arab country

An expanded version of the Technology Acceptance Model (TAM) was used to test the impact of four factors (subjective norms, perceived ease of use, perceived usefulness, and perceived enjoyment) and a new construct, curiosity about other people, on the level of IM usage by 191 adults in Kuwait. Survey questions from prior studies were adopted and customized, and the model analyzing using Structural Equation Model with LISREL.

IM usage is a different type of technology usage than work‐related forms of ICT since it is employed for social and recreational usage. Unlike prior studies that employed TAM in a work‐related setting, perceived usefulness was not a significant antecedent of usage; however, perceived enjoyment, social norms, curiosity about other people, and perceived ease of use were all important antecedents of IM usage.

This study focused on IM usage outside the workplace for social purposes and was restricted to adults within one country (Kuwait). Additional studies across Arab countries are encouraged as well as comparatives studies about IM usage for different contexts (work‐related use of IM from home and IM usage in the workplace).

This study is useful for researchers willing to highlight the factors that motivate users' ICT adoption outside the workplace and for social purposes. It also has implications for managers and software vendors seeking to enhance the adoption of communication‐oriented forms of ICT in the Arab world

The study highlights motives of ICT usage among Arab adults, which has not been widely studied. It also describes Arab culture and shows how certain aspects of culture affect ICT usage.

The purpose of this paper is to investigate the perceptions of 19 requirement engineering (RE) techniques in Kuwait in term of three criteria “awareness,” “use,” and “perceived value generated over past system development projects.” Also, this paper aims to examine possible relationships between these RE techniques and two information system development success factors.

This paper develops a questionnaire and tests with a sample of respondents from 175 organizations in Kuwait.

Results show that: Arab culture influence perception of RE techniques; most companies have good knowledge of different techniques; several different techniques for identifying and analyzing customer requirements are used; the most highly valued RE techniques are decision trees, goal oriented, prototyping, data flow diagram (DFD), and interviews; six techniques (tree analysis, role playing, unified modeling language, Kawakita Jiro method, flow charts, and Ishikawa) are found to have the least perceived value; and only two techniques (prototyping and decision tree) are highly correlated with the statement “Obtaining the right requirements is a critical success factor for system development,” while other three techniques (quality function deployment, DFD and role playing) are correlated with “We experienced problems during past system developments projects because of wrong requirements collection.”

The study sheds light on perceptions on RE techniques perception in Kuwait where less is known about the subject from Western researchers.

This paper suggests re‐examining university curriculums in order to prepare students for familiarity with techniques that have proven their effectiveness elsewhere and call for more collaboration between academia and practitioners in order to appropriate research outcomes. In addition, this paper is of benefit to foreign consulting companies willing to penetrate the Gulf Cooperative Council.

This is the first Arab study that sheds light on system development practices in the Arab world.

The purpose of this paper is to address the following question: Can a bank capitalize on its well-established self-service technologies (SSTs) in order to entice customers to adopt a newly introduced SST, namely, mobile banking? More specifically, it proposes an integrative model that simultaneously investigates the transference effects of attitudes, trust and the contagious influences of social pressures on mobile banking adoption intentions.

Structural equation modeling is applied to data collected from banks’ clients who are actually non-users of mobile banking.

The results indicate that attitude toward and trust in mobile banking along with coercive, normative and mimetic pressures are key antecedents to mobile banking adoption intentions. In addition, attitudes toward automated teller machines (ATMs) and online banking significantly predict attitude toward mobile banking. The results also support the effects of trust in ATMs as well as trust in online banking on trust in mobile banking. Moreover, predicted differences in the relative effects of attitude and trust are supported. Particularly, attitude toward online banking has a stronger impact on attitude toward mobile banking compared to the impact of attitude toward ATMs. In the same vein, the effect of trust in online banking on mobile banking is significantly stronger than the effect of trust in ATMs.

The study’s results hint at some practical and worthwhile guidelines for banks that can be leveraged in communication campaigns aiming at boosting the adoption rates of mobile banking. Banks can take advantage of the transference effects of the established attitudes toward and trusting beliefs in their mature SSTs as well as the contagious social influences in inducing the adoption of a newly introduced SST.

The present study represents a first step toward generating new insights into the role of the joint effects of attitudes, trust and social influences in the adoption of a new SST.