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Article
Publication date: 19 September 2008

Kaman Lee

The purpose of this paper is to identify important factors that affect Hong Kong adolescent consumers' green purchasing behaviour.

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Abstract

Purpose

The purpose of this paper is to identify important factors that affect Hong Kong adolescent consumers' green purchasing behaviour.

Design/methodology/approach

A total of 6,010 (2,975 males and 3,035 females) adolescents in Hong Kong were recruited through multi‐staged random sampling. They were surveyed on their green purchasing behaviour, environmental attitude, environmental concern, perceived seriousness of environmental problems, perceived environmental responsibility, perceived effectiveness of environmental behaviour, social influence and concern for self‐image in environmental protection.

Findings

Multiple regression analysis showed that social influence was the top predictor of Hong Kong adolescents' green purchasing behaviour, followed by environmental concern as the second, concern for self‐image in environmental protection as the third, and perceived environmental responsibility as the fourth top predictor.

Research limitations/implications

A major limitation of this study lies in the self‐reported nature of the survey used. Future study should include some objective assessments (such as observations or other‐reported survey) of the subjects' green purchasing behaviour.

Practical implications

This paper is a useful source of information for international green marketers about what works and what does not in appealing to the young consumers in Hong Kong.

Originality/value

This paper serves as a pioneer study to identify important factors in affecting young consumers' green purchasing behaviour in the Hong Kong context. It offers practical guidelines to international green marketers planning to target the Asian markets.

Details

Marketing Intelligence & Planning, vol. 26 no. 6
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 20 March 2009

Kaman Lee

This paper aims to examine how gender differs in environmental attitude, environmental concern, perceived seriousness of environmental problems, perceived environmental…

14861

Abstract

Purpose

This paper aims to examine how gender differs in environmental attitude, environmental concern, perceived seriousness of environmental problems, perceived environmental responsibility, peer influence, self identity in environmental protection and green purchasing behavior in Hong Kong adolescent consumers.

Design/methodology/approach

A total of 6,010 (2,975 males and 3,035 females) adolescents in Hong Kong were recruited through multi‐staged random sampling. Surveys were distributed through 48 high schools in Hong Kong.

Findings

Female adolescents scored significantly higher in environmental attitude, environmental concern, perceived seriousness of environmental problems, perceived environmental responsibility, peer influence and green purchasing behavior than male adolescents in Hong Kong. In contrast, male adolescents' average score on self‐identity in environmental protection was significantly higher than that of the female adolescents.

Research limitations/implications

A major limitation lies in the self‐reported nature of survey used in the study. Future study should include some objective assessments (such as observations or other‐reported survey) of the subjects' green purchasing and environmental behaviors.

Practical implications

This study should provide a useful source of information for international green marketers in Hong Kong. Hong Kong female adolescents constitute a potentially good market for green products. Marketing messages targeting this group should use emotional appeals, emphasize individual responsibility to protect the environment, and facilitate peer networking to spread good word‐of‐mouth.

Originality/value

This paper offers practical guidelines to international green marketers who are planning to target the Asian markets.

Details

Journal of Consumer Marketing, vol. 26 no. 2
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 22 July 2019

Achchhe Lal and Khushbu Jain

The purpose of this paper is to evaluate hygro-thermo-mechanically induced normalized stress intensity factor (NSIF) of an edge crack symmetric angle-ply piezo laminated composite…

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Abstract

Purpose

The purpose of this paper is to evaluate hygro-thermo-mechanically induced normalized stress intensity factor (NSIF) of an edge crack symmetric angle-ply piezo laminated composite plate (PLCP) using displacement correlation method.

Design/methodology/approach

In the present work, the governing equations are solved through conventional finite element method combined with higher order shear deformation plate theory utilizing the micromechanical approach.

Findings

The effects of crack length, the thickness of the plate and piezoelectric layer, stacking sequences, fiber volume fraction, position of piezoelectric layer, change in moisture and temperature, and voltage on the NSIF are examined. The numerical results are presented in the form of a table for the better understanding and accuracy. The present outlined approach is validated with results available in the literature. These results can become a benchmark for future studies.

Research limitations/implications

The mathematical models theoretically have been developed by considering different parameters. The results are generated using MATLAB 2015 software developed by the authors’ side.

Originality/value

The fracture analysis of a single edge crack PLCP with the effect of a piezoelectric layer at the different location of cracked structures, plate thickness, and actuator voltage and hygro-thermo loading is the novelty of research for health monitoring and high-performance analysis.

Details

Multidiscipline Modeling in Materials and Structures, vol. 15 no. 6
Type: Research Article
ISSN: 1573-6105

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Article
Publication date: 1 August 1974

Aero Systems of Miami, Florida, specialises in the sale of like‐new, FAA overhauled certified aircraft rotable equipment at a fraction of the cost and lead time required by the…

42

Abstract

Aero Systems of Miami, Florida, specialises in the sale of like‐new, FAA overhauled certified aircraft rotable equipment at a fraction of the cost and lead time required by the factory. Aero Systems will be exhibiting for the first time in Britain and are seeking an agent for the UK and Europe.

Details

Aircraft Engineering and Aerospace Technology, vol. 46 no. 8
Type: Research Article
ISSN: 0002-2667

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Article
Publication date: 12 August 2020

Edward Shih-Tse Wang and Chih-Feng Chou

Although the relationships between subjective norms, personal norms, consumer social responsibility and consumer attitude have been studied, the direct or indirect relationships…

2140

Abstract

Purpose

Although the relationships between subjective norms, personal norms, consumer social responsibility and consumer attitude have been studied, the direct or indirect relationships that potentially exist between these factors influencing consumer purchase intention remain unclear. Because attracting consumers to purchase fair trade (FT) products is fundamental to the success of the FT movement, the study introduced a theoretical framework that emphasizes the mediating role of personal norms and consumer attitude towards FT product purchases in the effects of subjective norms and consumer social responsibility on consumer purchase intention towards FT products.

Design/methodology/approach

Data were collected from 398 university students; structural equation modelling was applied to analyse the data. Mediation analysis was also performed to determine potential direct or indirect relationships between factors.

Findings

The results revealed that subjective norms and responsibility to support FT products affect personal norms and attitude towards purchasing such products, which in turn influenced consumer purchase intention toward purchasing these products. Personal norms partially mediate the influence of subjective norms and consumer social responsibility on attitudes towards purchasing FT products. By contrast, the consumer attitude fully mediates the effects of subjective norms, consumer social responsibility and personal norms on purchase intentions towards FT products.

Originality/value

Because consumer purchasing is critical to the success of the FT movement and to achieving the UN's SDGs, this study helps FT marketers to better understand the effects of subjective norms and consumer social responsibility on consumer behavioural intentions and to develop effective marketing and promotion strategies for increasing consumer purchase intention.

Details

International Journal of Retail & Distribution Management, vol. 49 no. 1
Type: Research Article
ISSN: 0959-0552

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Article
Publication date: 13 June 2023

Bahadur Ali Soomro, Ghada Mohamed Elhag, Mitho Khan Bhatti, Nadia A. Abdelmegeed Abdelwahed and Naimatullah Shah

The purpose of this study is to examine the development of environmental performance (EP) through sustainable practices (SPs), environmental corporate social responsibility…

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Abstract

Purpose

The purpose of this study is to examine the development of environmental performance (EP) through sustainable practices (SPs), environmental corporate social responsibility (environmental CSR) and behavioural intentions (BIs) among Pakistan’s small and medium enterprises (SMEs).

Design/methodology/approach

In this study, the researchers applied a quantitative approach which involved significant cross-sectional data. The authors used an online survey to serve the aim of this study. The survey’s respondents are top managers of Pakistan’s manufacturing firms. The authors received 196 valid cases to obtain suitable outcomes from the data.

Findings

By using the structural equation model, the path analysis shows that green practices (GPs) have a positive and significant effect on SPs and environmental CSR. This study’s findings also demonstrate that environmental CSR plays a substantial role in developing the SPs, BIs and EP. The results of this study also show that SP plays a positive and significant role towards BIs and EP. Finally, BI predicts the EP.

Practical implications

This study's findings provide planners and policymakers with guidelines to create EP through environmental CSR, SPs and BIs. This study's findings are valuable results in identifying green practices’ significant role in establishing environmental CSR and SPs. Finally, this study's findings offer a new perception of integrating these factors and their contribution to EP.

Originality/value

This study examined the development of EP in the challenging situation of the COVID-19 pandemic. Therefore, in terms of the empirical findings, this study provides original value.

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Article
Publication date: 1 December 2021

Huifeng Pan and Hong-Youl Ha

This study aims to explore the moderating outcomes of mobile promotions in three parts. First, Study 1 is conducted to discover the moderating effect of mobile promotions when…

1335

Abstract

Purpose

This study aims to explore the moderating outcomes of mobile promotions in three parts. First, Study 1 is conducted to discover the moderating effect of mobile promotions when consumers initially purchase a restaurant service. Second, Study 2 investigates how the promotion level during subsequent purchasing events moderates the relationship between attitudes toward selecting a restaurant brand (ATRB) and repurchase intentions. Third, the study compares mobile promotion effects between the initial purchase stage and subsequent purchase state.

Design/methodology/approach

Two studies are conducted to test the hypotheses. Using a longitudinal survey, Study 1 demonstrates the moderating role of mobile promotions (M-promotions) during the initial restaurant choice stage (T). Study 2 extends these findings to the reordering stage (T+1).

Findings

The results of Study 1 show that price discounts are much more impactful than free delivery when food quality and online reviews are positive. Study 2 shows that price discounts have more substantial effects than gifts at time T+1 when ATRB is positive. The findings are relevant to both scholars and managers, adding insights to discussions on promotions arising from the evolution of consumption experiences.

Research limitations/implications

Promotions differ in financial value; hence, comparisons of promotional packages may vary during subsequent purchase states, helping to explain subsequent promotion stages and enabling scholars to understand their impact on the food reordering context.

Originality/value

The fact that no empirical studies have examined the roles of M-promotions during subsequent purchasing stages constitutes a significant gap in extant promotion research. Therefore, this study seeks to fill this gap by providing robust evidence to demonstrate these effects and related temporal mechanisms. Additionally, although the literature on promotion is used mostly in cross-sectional studies, this study addresses a common challenge to reveal dynamics of promotion levels during subsequent consumption periods.

Details

International Journal of Contemporary Hospitality Management, vol. 34 no. 2
Type: Research Article
ISSN: 0959-6119

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Book part
Publication date: 1 February 2007

Deepa Chandrasekaran and Gerard J. Tellis

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-7656-1306-6

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Article
Publication date: 6 October 2021

Sheshadri Chatterjee, Ranjan Chaudhuri, Demetris Vrontis and Zahid Hussain

This study aims to empirically examine how consumer privacy concerns (CPC) impact smartphone usage for financial transactions. The study also investigates the moderating impact of…

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Abstract

Purpose

This study aims to empirically examine how consumer privacy concerns (CPC) impact smartphone usage for financial transactions. The study also investigates the moderating impact of regulations on this action.

Design/methodology/approach

With the inputs from literature and related privacy theories, a theoretical model was developed. The model was later empirically validated using the partial least squares structural equation modeling technique with 367 respondents from India.

Findings

The study finds that CPC significantly impacts on consumer behavior in using smartphones for financial transactions. The study also highlights that regulation has a moderating impact on consumer usage of smartphones for financial transactions.

Research limitations/implications

This study provides valuable inputs to smartphone service providers, practitioners, regulatory authorities and policymakers on appropriate and secure usage of smartphones by consumers, ensuring privacy protection while making financial transactions.

Originality/value

This study provides a unique model showing the antecedents of CPC to impact the behavioral reaction of smartphone users mediated through the ingredients of privacy calculus theory. Besides, this study analyzes the moderating effects of regulation on the use of smartphones for financial transactions. This is also a novel approach of this study.

Details

Journal of Consumer Marketing, vol. 40 no. 2
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 7 February 2020

Fangwei Zhu, Linzhuo Wang, Miao Yu and Xiaotian Yang

A growing number of studies have become focused on managing conflict more effectively and comprehensively in the construction industry. However, little research has aimed to…

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Abstract

Purpose

A growing number of studies have become focused on managing conflict more effectively and comprehensively in the construction industry. However, little research has aimed to operationalize all the facets related to the quality of conflict management that are necessary in governing conflict management. The purpose of this article is to propose a new model measuring the quality of conflict management in a construction project context that is not only inclusive but also practical.

Design/methodology/approach

To address this research gap, the authors used the measurement theory to investigate a series of studies, and then, developed a scale to operationalize the concept of quality of conflict management in a project context.

Findings

The findings show five dimensions to the quality of conflict management: satisfactory resolution outcome, integrated resolution process, conflict prevention, fairness perception, and post-conflict effect.

Originality/value

The research findings contribute to conflict management theory by providing the conceptualization and operationalization of conflict management quality. Practitioners will benefit from this article by understanding effective and efficient ways of managing conflicts in construction projects.

Details

Engineering, Construction and Architectural Management, vol. 27 no. 5
Type: Research Article
ISSN: 0969-9988

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