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Article
Publication date: 5 August 2014

Rituparna Basu, Kalyan K. Guin and Kalyan Sengupta

The purpose of this paper is to explore store choice behaviour of Indian apparel shoppers and analyses the factors influencing their choice of retail formats from an emerging…

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Abstract

Purpose

The purpose of this paper is to explore store choice behaviour of Indian apparel shoppers and analyses the factors influencing their choice of retail formats from an emerging market perspective.

Design/methodology/approach

The research draws on a data set of 336 structured questionnaires with adult urban Indian respondents to understand their perceptions about organised and unorganised apparel store formats. The exploratory study uses a comprehensive list of demographics, shopping situations and format stimuli parameters along with two established psychographic scales to assess the extent of their effect on the store choice of apparel shoppers.

Findings

Factor analysis revealed five well defined store attributes influencing the apparel shoppers’ decision. The growing market for organised retail with a preference for multi brand stores is highlighted. The study establishes that the shoppers’ perception of single-brand stores is still going through a formative phase. Further at the micro level of the decision process, significant differences are established by a number of variables.

Research limitations/implications

The paper explores the store choice behaviour from a wider perspective that may be useful for future research on developing integrated store format choice models. However, the data used herein relates to a cross-section of shoppers in urban India due to the feasibility and convenience of studying relatively organised retail forms and structure of retail in an emerging market environment.

Originality/value

The paper attempts to enumerate befitting analyses of factors that influence the store choice behaviour of apparel shoppers by using apt format classifications that are specific to the emerging retail market scenario in India.

Details

International Journal of Retail & Distribution Management, vol. 42 no. 8
Type: Research Article
ISSN: 0959-0552

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Article
Publication date: 1 October 2006

Kalyan Sengupta and Atish Chattopadhyay

The study is designed to explore the importance of appropriate marketing strategies for sustainability of small firms in India, a developing economy.

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Abstract

Purpose

The study is designed to explore the importance of appropriate marketing strategies for sustainability of small firms in India, a developing economy.

Design/methodology/approach

A framework based on accepted definition of marketing strategy was developed which could notionally evaluate the appropriateness of marketing strategies and its impact on the market position of the firms. The framework was tested on a set of small scale bakery firms operating in the city of Kolkata. The marketing mix of the firms was studied through case study method. A customer survey was conducted to measure the firms’ market offerings with respect to their target segment. For this, data were collected from 546 consumers and analyzed using multivariate techniques.

Findings

It was observed that the firms, which could align their market offerings with respect to the target segment, achieved higher performance.

Research limitations/implications

The framework used was easy and simple to comprehend. The only two input components required were the marketing mix elements and a corresponding survey to understand customer perceptions. The interpretation of appropriateness, which is reactive in nature, is important, particularly for small firms where marketing is mostly informal, unplanned, relies on intuition and differs from that of large companies. The marketing mix elements were composed through qualitative observations and interviews only. Further research may be undertaken to refine the same in future.

Originality/value

The current research addresses the issue of interpreting the appropriateness of marketing strategy adopted by a set of small firms.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 18 no. 4
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 2 August 2013

Shibashish Chakraborty and Kalyan Sengupta

The study is designed to explore the drivers of customer satisfaction of leading mobile network providers in a high‐growth market like Kolkata a metropolitan city in India.

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Abstract

Purpose

The study is designed to explore the drivers of customer satisfaction of leading mobile network providers in a high‐growth market like Kolkata a metropolitan city in India.

Design/methodology

A framework was developed based on earlier study of eminent researchers pertinent to customer satisfaction of mobile network providers in Germany, France, Korea, Canada, the USA and Greece. The construct flexibility was considered as a new determinant for customer satisfaction. For this data were collected from 277 respondents and pertinent analysis were made using multivariate techniques.

Findings

The study finds that generic requirements, price, and flexibility are major drivers of customer satisfaction of mobile network providers and brand wise relevance of these key determinants.

Research limitations/implications

The fixed line telephone directory was the sampling frame, and all the respondents considered in the survey had a fixed line but there are situations where customer subscribes only to mobile phones. It is also necessary to study other metropolitan cities of India to validate the results we have obtained for Kolkata. Originality/value – The current research has taken into account new driver of customer satisfaction in a high‐growth market and this is the first study on drivers of customer satisfaction of leading mobile network providers in the city of Kolkata, India.

Details

Journal of Advances in Management Research, vol. 10 no. 2
Type: Research Article
ISSN: 0972-7981

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Article
Publication date: 10 February 2012

Jhumur Sengupta and Debnarayan Sarkar

The purpose of this paper is to address the impact of caste and religious diversity on individual‐level social capital.

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Abstract

Purpose

The purpose of this paper is to address the impact of caste and religious diversity on individual‐level social capital.

Design/methodology/approach

Based on the World Bank's field tested assessment tools, SOCAT, the field survey of the authors' study considers data related to most of the indicators of social capital. This study considers stratified random sampling method. The selection of four municipalities was done by purposive method and the data include information on 440 households from four municipal wards chosen from four municipalities of West Bengal. Out of four municipalities, two are most homogenous (Serampore) and most heterogeneous (Ashoke Nagar Kalyan Garh) along caste dimension and the other two are most homogenous (Purulia) and most heterogeneous (Santipur) religion based municipalities. Caste and religious heterogeneity are measured by an index of ethnic fractionalization, ETHNIC; the index calculates the probability that two randomly‐chosen individuals will not belong to the same group.

Findings

Using different measures of social capital, results of the analysis strongly support adverse effect of ethnicity on individual non‐structural social capital. The data set and results imply that for every dimension, the formation of social capital for each individual is higher among same (homogeneous) individuals along caste and religious dimensions in their social sphere. Moreover the level of structural social capital in the form of associations and cognitive form are lower than individual form of non‐structural social capital for each individual, irrespective of interactions between same or different (heterogeneous) types.

Originality/value

The study is important in that it tries to explore the impact of diversity along caste and religious dimensions on the non‐structural individual social capital, in an Indian context; whereas all the previous literature focuses on diversity along ethno‐linguistic and racial lines and most of these studies consider social capital at aggregative level.

Details

Equality, Diversity and Inclusion: An International Journal, vol. 31 no. 2
Type: Research Article
ISSN: 2040-7149

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Book part
Publication date: 28 May 2024

Darpajit Sengupta and Saikat Sinha Roy

This study aims to determine the export price pass-through elasticity, specifically for Indian exports. It employs static and dynamic panel data techniques to estimate these…

Abstract

This study aims to determine the export price pass-through elasticity, specifically for Indian exports. It employs static and dynamic panel data techniques to estimate these elasticities. Notably, the pass-through effect is more significant in the long term compared to the short term. The dynamic panel analysis, considering broader economic factors, identifies trade openness and global demand as statistically significant in explaining export price variations. Additionally, the study reveals that the response of export prices to exchange rate changes depends on the nature of those changes, with depreciation having a lesser impact than appreciation. Furthermore, this chapter emphasizes the importance of analyzing these effects at the product level for a comprehensive understanding of the underlying mechanisms. The implications of these findings underscore the crucial role of exchange rates as a policy tool for promoting exports and economic growth, as well as their potential in reducing current account deficits.

Details

Contemporary Issues in International Trade
Type: Book
ISBN: 978-1-83797-321-7

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Book part
Publication date: 9 June 2022

P. N. Sankaran

The global economic fallout following the unexpected onset and rapid spread of COVID-19 pandemic worldwide, in early 2020, has necessitated international and national action plans…

Abstract

The global economic fallout following the unexpected onset and rapid spread of COVID-19 pandemic worldwide, in early 2020, has necessitated international and national action plans towards new normal models of realignment in enterprise bottom-line and management. In 2020, ‘Supporting Small Business through the COVID-19 Crisis’ was declared the lead theme of the MSME Day – June 27 – by the UN. A ‘COVID Response Alliance for Social Entrepreneurs’ was launched by an affiliate of the World Economic Forum (WEF). Drawing inspiration from the ‘small business’ focus of the UN MSME Day declaration and the ‘social entrepreneurship’ perspective of the WEF, the study seeks to draw few perceptions and conclusions in the post-COVID economic recovery context of India, where Micro, Small and Medium Enterprises (MSMEs) are observed to be a key driver of development, thanks to an add-on supportive package in the wake of the COVID-19 economic crisis. It is found that the package fails to provide a direct push for promotion of social enterprises/entrepreneurship in the Indian MSME sector, as there is no focused policy approach on leveraging ‘entrepreneurship resources’. Hence, the general trend of the sector continues to be dominated by the ‘for-profit first’ concern rather than a fair blend of ‘social value creation first’, with ‘profit’. Discourse on social entrepreneurship and action-oriented rehabilitation tools proposed in the Covid context globally have failed to reorient the dominant outlook of social enterprises in India – business as a tool for achieving social impact – to social impact as a spontaneous/positive outcome from business. The study highlights the lapses on the ground, of theoretical formulations, despite their couching in Covid contexts, and the need for a more institutionalised enabling environment for social value creation, impact investment and social stock exchange in the social enterprise ecosystem.

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Book part
Publication date: 4 December 2020

K. K. Tripathy and Sneha Kumari

A major chunk of rural people live on agriculture and other allied activities viz animal husbandry, dairying and fisheries, etc. Rural development constitutes of lot of big data…

Abstract

A major chunk of rural people live on agriculture and other allied activities viz animal husbandry, dairying and fisheries, etc. Rural development constitutes of lot of big data related to rural employment which has driven this study to address a research question that what is the application of big data in rural development with special reference to the world’s largest public works and wage employment generating poverty alleviation program – Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA)? The concepts of MGNREGA are novel and innovative though the program continues to suffer from various rigidities depicted from the data. This drives us to the objectives of our research. The objective of the study is to explore literature and big data on rural development with special reference to MGNREGA, explore the upcoming challenges in rural employment with special reference to MGNREGA, identify gaps in existing literature and pave out future research direction. The present study paves various ways for future research directions for academicians, researchers and policy maker.

Details

Data Science and Analytics
Type: Book
ISBN: 978-1-80043-877-4

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Article
Publication date: 5 August 2024

Nadim Akhtar Khan and S.M. Shafi

There is an inclination towards openness in research greatly supported by the accessibility of open access theses and dissertations (OATDs) from many universities and research…

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Abstract

Purpose

There is an inclination towards openness in research greatly supported by the accessibility of open access theses and dissertations (OATDs) from many universities and research institutions through institutional repositories or collaborative efforts like the OATD.org. This study aims to explore different trends in the availability of theses through OATD.org to assess different dimensions concerning the OATD landscape.

Design/methodology/approach

An online survey was conducted to examine the availability of theses from 1994 to June 2023. The indexed theses were analyzed for their incorporation into OATD.org during different time frames. The data were further analyzed to reveal different facts concerning OATDs, with a focus on their growth and evolving trends.

Findings

OATDs are fast becoming available globally, with a significant overall growth rate. The data depicts growing trends in almost all the identified time frames, with the highest during 2004–2008. Moreover, there is a significant gap in the availability of OATDs from different geographical domains, with the highest-indexed OATDs from developed countries, indicating that the OATD landscape is still in its infancy in developing nations.

Research limitations/implications

This study is limited to the coverage encompassed by the OATD.org portal, which is the best and most significant resource for finding OATDs published worldwide.

Originality/value

To the best of the authors’ knowledge, this study is the first ordered and thorough attempt to explore the trends in the availability of OATDs through OATD.org.

Details

Global Knowledge, Memory and Communication, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9342

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Case study
Publication date: 7 October 2021

K. S. Manikandan

Corporate Strategy; Strategy.

Abstract

Subject area

Corporate Strategy; Strategy.

Study level/applicability

Post-graduate; Executive education; Under-graduate.

Case overview

The case is based on Titan Company Limited (Titan), one of India’s profitable diversified companies. Set in April 2020, the case presents the evolution of Titan’s growth strategy in the last three decades. The company had grown by continuously exploring adjacent categories in the personal lifestyle space. The case asks whether the strategy that has guided Titan for the past three decades would continue to provide growth. What changes, if any, should be made by C.K. Venkataraman—the new CEO who had taken charge a few months back in October 2019—and his team?

The case describes Titan’s evolution from 1987 to 2020. ‘Winning times’, the first section of the case, describes Titan’s early choices in the watches business that helped the company achieve market dominance and its successive choices to expand the scope of watches businesses by entering new adjacencies. The section also details the evolution of Titan’s design, manufacturing, marketing and retailing capabilities in early years. ‘Looking for another gem’ describes Titan’s venture into the jewellery business – the failure of its early attempts to export and its pivot to domestic market and the successful turnaround of the business. ‘On the fast track to growth’ deals with Titan’s accessories business. The section ‘Eyeing new businesses’ describes Titan’s foray into prescription eyewear and precision engineering businesses and the company’s performance in these businesses. ‘A new identity’ details Titan’s adoption of a distinct corporate identity in 2013. ‘New businesses’ provides information on Titan’s recent foray into fragrances and sarees business. The case ends with the section ‘Years ahead’ which asks what changes, if any, should be made by the leadership team.

Expected learning outcomes:

Upon completion of the case study discussion, participants will be able to: understand the concept of the ‘core competence’ and the three tests of core competence; how core competencies evolve in an organization over time; diversification (growth) strategy based on core competencies and adjacencies; and key managerial choices and organizational processes required to ensure effectiveness of diversification strategy based on core competencies.

Supplementary materials

Teaching notes are available for educators only.

Subject code

CSS 11: Strategy.

Details

Emerald Emerging Markets Case Studies, vol. 11 no. 3
Type: Case Study
ISSN: 2045-0621

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Article
Publication date: 2 March 2022

Gurumurthy Kalyanaram, Gordhan K. Saini, Suresh Mony and N. Jayasankaran

Pricing is always a fundamental marketing element. In the digital marketing/e-commerce context, there are two universal phenomena: desire to micro-segment and customize, and the…

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Abstract

Purpose

Pricing is always a fundamental marketing element. In the digital marketing/e-commerce context, there are two universal phenomena: desire to micro-segment and customize, and the adverse reaction upon unfair perception of price. A third related question is how should firms consider price increases and decreases? Specifically, this paper aims to address the following three research and practice questions: What are the theoretical underpinnings of perception of fairness/unfairness in pricing, and what are the findings? What are the theoretical underpinnings of response to price increases and decreases? What should be online pricing strategy, consistent with the findings on (un)fairness perception of pricing and response to price increases and decreases?

Design/methodology/approach

The present approach is integrative review and critical analyses, and synthesis. The review dates back to 1960s, and is inter-disciplinary, including apposite findings in behavioral science, economics, marketing and operations management/research. The authors search for insights with significant empirical support to address these questions.

Findings

Perception of unfair price impacts consumer choice, probability of purchase, intent to buy and attitude to product/service/firm adversely. Consumers react differently to perceived unfair and fair prices. Consumers react more strongly and negatively to perceived unfair prices (compared to prices perceived to be fair) in their intent to buy and other related metrics. Consumers react differently to price increases and price decreases relative to the reference price. Consumers react more strongly to price increases than to price decreases. There is substantial heterogeneity in the magnitude of loss-aversion effect, depending on the product/service category and estimation methods.

Originality/value

The authors review and discuss potential viable pricing strategies. Based on the generalizable findings, this study provides actionable insights to managers for pricing in digital marketing context. Also, the authors provide useful directions for future research.

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