Search results

The purpose of this paper is to explore the impact of retailer personality on consumer‐based retailer equity.

The authors developed a retailer personality scale and find its impact on consumer‐based retailer equity by adopting the scale developed by Pappu and Quester. A mall‐intercept survey was undertaken using a systematic sampling of department store shoppers of age 18 years and above in a metropolitan city, Kolkata, India. The questionnaire was used to collect data from seven department retail brands. The impact of each retailer personality dimension on each consumer‐based retailer equity dimension was explored, using structural equation modeling.

The study proposed a five‐dimensional scale to measure department store personality. Results indicated that the three dimensions of store personality, namely sophistication, dependability and empathy, have significant positive impact on each consumer‐based retailer equity dimension except one (empathy→retailer loyalty). The remaining two dimensions of retailer personality, namely authenticity and vibrancy, have no impact on each consumer‐based retailer dimension.

The paper is the first to propose a scale for measuring department store personality and to explore the link between retailer personality and consumer‐based retailer equity.

The purpose of this cross‐cultural study is to examine the moderating effect of power distance on perceived interdependence and relationship quality in a bank‐corporate client relationship.

Data were collected through surveys administered to bank customers in India and Canada. Confirmatory Factor Analysis and Multiple Regression were employed to assess the relationships among model variables.

Results indicate that Power distance moderates the Interdependence and Relationship Quality Relationships.

This research was limited to only Indian and Canadian customers and their banks. Only one dimension of culture was used as a moderator of the Interdependence and Relationship Quality relationship. The study is limited to a single dimension of service banking.

Buyer‐seller relationships are dependent on the specific cultural basis of the parties. Managers must be cognizant of the cultural values of the buyer/client in order to understand the most effective means of establishing and nurturing the buyer‐seller relationship.

Given that Values, Interdependence, Interdependence Asymmetry, Trust and Commitment are critically important to the development of effective relationships, statistical data are presented supporting the fact that an element of national culture (Power Distance) moderates the degree of interdependence and the strength of the trust‐commitment linkage. To date, these relationships have not been explored in an eastern cultural context.

The purpose of this paper is to provide a methodology for assessing supply risk for a product category. The fuzzy based analytic hierarchy process (Fuzzy AHP) has been used for the purpose. The technique is used to determine the supply related risk and its potential impact on the buyer organization.

The research uses case analysis approach to understand the supply related risks and then applying fuzzy AHP for prioritization of the same.

The result of the case example indicates that the suggested approach of fuzzy AHP methodology seems feasible for risk assessment in supply chain management as it allows the personnel to express their judgments regarding the importance of each type of risk elements and evaluate the situation from their own perspective and then have this input coordinated in a quantitative fashion.

Supply chain managers can use this research as a base for developing risk assessment tool. The result can help as a benchmarking tool for the supply management professionals. By having a better understanding of which element has the greatest effect on risk, they can focus their attention on reducing the chance that risk can have on their organizations success and profitability.

This paper provides practitioners with a methodology for analyzing supply side risk as an objective of creating customer value by delivering perfect order.